Integrate the tripartite co-construction of content to update the “Polaris Strategy” of Hornet’s Honeycomb versions to deconstruct a new decision on tourism consumption

Original title: Integration of tripartite and co-construction content and Hornet’s Honeycomb update launches “Polaris Strategy” to deconstruct a new decision on tourism consumption.

Hornet’s “Earth Discovery Conference” was held in Beijing on December 4. At the meeting, Mafengwo launched a new strategyBrand“polar StarRaiders “aims to provide more systematic and structured Raiders content, as well as fresh and timely travel games.Lexininterest. It is worth mentioning that,”polar StarThe “strategy” takes “saving time and more professionalism” as the first important point to improve the efficiency of obtaining the complete information necessary for travel.

Chen Gang, co-founder and CEO of Mafengwo Travel, pointed out that in the era of information flooding, it is more necessary to help tourists save time and improveTourist consumptionDecision-making efficiency, build a unique tourist information island for tourists from “discovery” to “arrival”. This is also the construction of a hornet’s nest “polar StarThe original intention andobjectives. “The epidemic has increased the tourism information gap. Travel strategies must compensate for this information asymmetry for tourists as soon as possible. Only by achieving the final strategy can tourists be assured.”

Chen Gang, Co-founder and CEO of Mafengwo Travel

Caijing Network Industry and Economics learned that the “Polaris Strategy” adopts a three-part content creation model. Based on tourismBig data, Mafengwo will first structure, integrate and summarize the content as a whole.At the same time, through the hornet’s nestlongIn cooperation, the accurate information provided by official agencies such as tourist offices, scenic spots and scenic spots around the world will be adjusted in time. In addition, many creators and travel experts from the Mafengwo community system will complement, correct and verify the strategy and finally present the “Polaris Strategy” to provide tourists with a reference before and during the trip.

Compared with a lot of fragmented information that “kills time”, tourists need tools that can “save time” .Mafengwo Turismo Seniorvice presidentYu Zhuo said that after the epidemic, travelmarketindustryChaineddemandHajimesupplyIn the end there have been changes and many “new wise infrastructures” have emerged. But from the impulse to travel toconsumptionBetween actions, visitors still have to go through a series of complex decisions. “From confirming requirements, gathering information, toplanningItinerary andproductWhen ordering, people have different requirements for tourism content at each stage of decision-making, and fragmented content in the market obviously cannot meet the needs of tourists efficiently. “Therefore, the” Polaris Strategy “is not only a new update of Mafengwo’s tourism strategy, but also another completely new exploration of Mafengwo in the field of tourism content.

Hornet’s Honeycomb “Polaris Strategy”: The Secret Kingdom of Macau

Taking the Macau Raiders on the Mafengwo platform as an example, Caijing.com has noted that it is different from the traditional long graphic format, but is divided into “First time in Macau”, “Secrets of the Macau minority” and “Playing in Macau “. Specific, systematic and structured strategies, such as Carnival and Macau Walk Guide.

In 2021, Mafengwo will reportedly further expand the “Polaris Strategy”. In addition to building on existing content, you will also work with multi-industry partners such as hotels, outdoor products, automobiles, and consumer goods to produce strategies from different career fields. I learned how to adopt information such as autonomous driving routes, tourist vanes, and popular activities of the season to create more diverse marketing scenarios.

In the opinion of industry experts, the value of different forms of tourism content should not beChangheSimple flow calculation For tourism, the consumption decision-making cycle is long and decision-makingChainIn a complex industry, striving to deliver value to consumers and help them improve efficiency is the true value of travel content.

“The ‘Polaris Guide’ is alive because it is open, updated and verified in real time.” Chen Gang said that in the future, Mafengwo will continue to explore new tourism through the best travel strategy.Consumption potential, To welcome the new era of tourism where “content is king”.

(Source: Caijing.com)

(Responsible editor: DF537)