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Original title: Fish and fish are both awarded, and the Rongsheng Group won the “Best Innovative Poverty Alleviation Enterprise of 2020” award
On November 27, the 3rd CSR Pioneers Forum and Corporate Social Responsibility Awards Ceremony of “On the road to profit and departure” organized by People’s Daily International Finance News was held in Beijing. In China’s CSR (Corporate Social Responsibility) process, the Rongsheng Group has been involved in poverty alleviation in various ways, from “giving people to fish” to “giving people to fish”, and uses the power of businesses to boost poor towns and poor farmers. Get Rid of Poverty and Get Rich, won the “Best Innovative Poverty Alleviation Company of 2020” award.
“The goal of poverty alleviation is not blood transfusion, but the development of hematopoietic engineering”
2020 is the last year of the construction of a well-off society in all aspects and the “13th Five-Year Plan”, and it is also the year of reaching the goal of the fight against poverty. Standing in this time node, looking back at the rhythm of the Rongsheng Group’s public welfare, the company has always adhered to Chairman Geng Kemin’s principle of “the focus of poverty alleviation is not blood transfusion, but the development of hematopoietic engineering, “using its own multi-industry advantages, in line with the principle of” blood production “and” blood transfusion “, and the simultaneous treatment of root causes and symptoms, Rongsheng Development also has developed a specific poverty alleviation. “Avenue of the Sun”.
Since participating in targeted poverty alleviation, Rongsheng Development has promoted the continuous development of poverty-stricken areas from various aspects such as industrial poverty alleviation, education poverty alleviation, poverty alleviation employment poverty, aspirational poverty alleviation, ecological poverty alleviation, etc., and has explored a new “deeply rooted” model of poverty alleviation through “tourism”. Various methods such as “+ homestay”, “industry + investment promotion”, “recruitment + training”, etc., directly stimulate local GDP growth and promote regional economic development.
Dongbai Maying Village, Yangyuan County, Zhangjiakou City, has barren land, arid climate, and a harsh natural environment. In 2019, Rongsheng Development appointed special staff to help alleviate poverty in Dongbaimaying village, mainly participating in the support upgrade of the new Dongbaimaying village and the final construction work of the sheep farm. From financing to participating in construction, from dispatching poverty alleviation commissioners to participating in the cultural construction of the new village, the people of Rongsheng, in their own way, have contributed to the poverty alleviation of the Dongbai Maying village.
In response to the massive loss of manpower in Dongbai Maying village, perennial poverty of the villagers and outdated infrastructure, Rongsheng negotiated with the Hebei Provincial Federation of Industry and Commerce to determine the construction of a large sheep farm. modern in the village and develop the sheep farming industry on the “company + cooperative + farmer” model. Promote the extension and improvement of the entire industrial chain, increase the income of the poor and completely shake off poverty. At present, the industrial poverty alleviation model of “foundation + enterprise + cooperative + farmer” has been created in Dongbai Maying village. A 77-acre sheep farm with over 2,200 cashmere goats has been initially established. The cashmere goat farming industry has formed a benign operation.
Rongsheng-led poverty alleviation has been transformed from “blood transfusion” to “blood production” by supporting industries, grassroots work, land transfers and dividends, helping the poor to get rid of poverty and get rich. In 2019, the cashmere goat farming project in Dongbai Maying village carried out the first dividend distribution. 86 villagers received a total of 75,514 yuan, with an average income of 878 yuan per household.
Caption: Cashmere goat farming project in Dongbai Maying Village with the help of Rongsheng has formed a benign operationIt is especially worth mentioning that Rongsheng also adopts the “government + business + poor households” benefit connection mechanism, using local characteristic resources and characteristic agricultural products, as well as the popular Tianxia APP and Rice Commune APP, effectively helping to local specialty agricultural products to open up new income channels. , Improves “hematopoiesis” function.
For example, in 2019, Rongsheng launched more than 100 “consumer poverty alleviation” products in the “Rice Mall”, including agricultural and secondary products, handicrafts, etc., all from poor counties and villages in Hebei, Shaanxi, Henan and other regions. By the end of 2019, the “Rice Mall” has sold more than 2,000 orders of poverty alleviation products, with a cumulative transaction amount of more than 230,000 yuan, which has played a leading role in poverty alleviation poverty by private companies.
In addition, as a local company in Hebei, Rongsheng has invested in cultural tourism in many places in Hebei, especially effective investment and development in remote mountainous areas such as Chengde, Xingtai, Yesanpo, Zhangjiakou, etc., which directly promotes the improvement of industries. local and promotes regional economic development. . In this process, Rongsheng explored the “tourism + homestay” and “tourism + culture” models of “solid roots and blood generation” industrial poverty alleviation, helping poor areas with rich tourism resources to explore cultural connotations. , create regional characteristics and realize Transition from “tourism” to “global tourism”.
According to the 2019 Rongsheng annual report, Rongsheng invested a total of 185 million yuan in targeted poverty alleviation in 2019 to help 540 registered poor people lift themselves out of poverty. Among them, the industrial development poverty alleviation project invested 74.83 million yuan, 76.85 million yuan was invested in improving educational resources in impoverished areas, 16.37 million yuan was subsidized for students poor and 5.62 million yuan was invested in ecological protection and poverty alleviation.
Practice public welfare without stopping, boldly taking on responsibilities, and without forgetting your original intention
For more than 20 years since its inception, Rongsheng has been engaged in public welfare activities. In addition to alleviating poverty from the perspectives of industry, education, employment and ecology, over the years he has donated money to teach and build schools, which can be said to be incessant.
The list of charitable donations can also be seen in Rongsheng’s “Social Responsibility Report 2019”. In the field of education, donated to Langfang Rongsheng No. 25 Primary School and Liugou Primary School in Baizhai City, Xinmi City, for the renovation of primary school and basic education. Installations; donated to the Handan City Fuxing District Government to fund the construction of Rongsheng City Hope Elementary School and Rongsheng City Hope Kindergarten; donated to Nanjing Jinling High School to establish “Rongsheng Education Scholarship”; donated to the Yupu Educational Development Foundation of Licheng District, Jinan City, Help the signing of Shanshi Basic Education Group to promote the healthy and balanced development of regional education. In the field of culture and sports, donated to the Yangzhou Municipal Bureau of Culture, Radio, Film, Television and Tourism to support the development of local dramas and promote traditional culture; donated the Hebei Province Army Food Cup to promote public welfare sports.
Since the outbreak of the new corona pneumonia, Rongsheng has organized multiple donations, with a cumulative donation of more than 14.36 million yuan. On January 27, Rongsheng donated 10 ambulances to Wuhan in the first batch to support the prevention and control of Wuhan. At the same time, resources related to the Rongsheng Kang Brigade were mobilized to donate more than 5 million yuan in social assistance to medical personnel in Wuhan who are fighting on the front lines. It is used by medical personnel during compensatory rest after the condition is stable. On February 5, Rongsheng launched the second batch of donations to help fight the epidemic. Through the Hebei Provincial Red Cross, he donated 3 million yuan in cash and 3 million yuan in benefits to the first line of epidemic prevention in Hubei and Hebei, for a total of 6 million yuan. On February 11, Rongsheng launched the third batch of anti-epidemic donations, donating 3.36 million yuan in cash for the purchase of medical protective clothing. (CIS)
