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Original Title: Latest Development of Simba’s Bird’s Nest Incident – All Retreats, One Loses Three
Simba’s Bird’s Nest IncidentmarketAfter the “chaos” issue ended, Xin Youzhi, founder of Xin Xuan, issued a personal apology on November 27.
As an influencerproduct, Except Xin XuanteamMany celebrities also promote Ming Zhi’s bird nest and at the same timeSalesThe platform has always focused on bird nests. Based on this, Xin Xuanfang expressed the rightconsumptionExcuse me and stand upresponsibilityfromattitudeIn addition to the measures, he also responded positively to the fact that the sales promotion of Mingzhi’s products was in factBrandFang has been misled by false information and has used exaggerated propaganda.
The Xinxuan team has been active with the brand since the incident.communication, I hope the loss to consumers due to the descriptions of the products iscontractIt is agreed that a refund and three compensations will be dealt with, but Guangzhou Rongyuthe companyPrevarication of attitude.Xin Xuanfang takes the protection of consumer rights as a priority and decided to recall all “Mingzhi” brand bird’s nest products sold in Xin Xuan live broadcast room and take responsibility for “refund one by three. ” A total of 57,820 orders were sold and the sales amount was 15,495,760 yuan. First refund the amount of 61,983,040 yuan to prove that Xin Xuan prioritizes the protection of consumer rightsSense of responsibility. Furthermore, Xin Xuan will separately assume responsibility for the brand in accordance with the contract and legal provisions.
The statement also showed another important part. Xin xuanfangadministration, Product selection, quality control, professional.KnowledgeStart with capacity and other aspects, comprehensively rectify and improve team strength, increase review of featured partners, introduce industry experts to QA team, and establish relationship with professional testing institutionsstrategyCooperation.At the same time, Xin Xuan was establishedqualitySuperviseCommitteeAnd set a specialbackgroundIt is used to improve product selection standards, quality control and consumer rights protection, sincerely invite fans and users to actively participate in providing valuableopinion。
For live streaming e-commerce and delivery anchors, product selection and after-sales are vital links, which are directly related to product quality and consumer satisfaction, and even determine whether consumers will go one, the other. and so many times. Enter your live broadcast room. Xin Xuan’s experience and lessons learned from this bird’s nest incident, as well as the final actions and positive attitudes he took, will give the live broadcast industry a goodCaseIllustration to accelerate the development of the industry and the improvement of supervision.
(Article source:Red Phoenix）
(Responsible editor: DF407)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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