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The Jiangsu Pavilion is crowded
Wonderful opera performance
The 3rd International Yangtze River Delta Cultural Industry Exhibition (hereinafter referred to as “Yangtze River Delta Cultural Exhibition”) co-sponsored by the Propaganda Departments of the Shanghai, Jiangsu, Zhejiang and Anhui Party Committees will be held currently held in Shanghai. This exhibition highlights the characteristics of “transaction priority, high quality, high quality of service”, brings together high-quality cultural resources at home and abroad, and forms a high-level platform for a new development pattern with national cycles and international as the main body and mutual promotion of national and international cycles.
In this exhibition, the Jiangsu exhibition area focused on the annual theme of comprehensive wellness and a new journey to the cultural industry, highlighting the ideas of specialization, marketing and branding. The reporter learned through the museum visit that nearly 100 Jiangsu companies participating in the exhibition comprehensively used multimedia, AR / VR, artificial intelligence, big data and other technical means to reflect the integration and innovation of culture. and technology, as well as technological content, creative thinking, and cultural connotation. . Among them, Xinhua News Media Group’s “Birthday News”, the micro-classroom of famous teachers of the outstanding traditional culture of youth history, and the Jiangsu Zijinyun Art Museum, etc., a series of integrated media products reflecting the high integration of culture and technology have become the highlights of the exhibition.
Enter the date of birth, sign the name, press “Print” … 52-year-old Shanghai citizen Li Pengcheng completed the above operation, and the printer immediately “spit out” a “birthday newspaper” that belonged to him. Looking at the four characters of “Xinhua Daily” in the header position, Li Pengcheng was very excited: “I have subscribed to” Xinhua Daily “for over 20 years, and even bought special bound copies. I am from Suzhou, Anhui, and my hometown is very far from Jiangsu. Recently, at that time, the main national and international news, as well as small weather conditions, depended on reading the “Xinhua Daily” to understand. ” Staff told reporters that in recent years, the group has printed the “Birthday News” for free on many important display occasions as a special The Gift of the Humanities was given to the audience, “Use a newspaper to connect people and history, which reflects the social responsibility and cultural responsibility of the media ”.
The “Kangli Ball” released by Suzhou Qianhuo Information Technology Co., Ltd. looks exactly like the spherical shuttlecock from the movie “The Wandering Land”. Once turned, it will lead the user to interesting “parkour” in nature. “The built-in sensor in this product is an industry leader and has been widely used in early childhood education and rehabilitation training.” On-site staff member Sun Zhaofeng told reporters that in the later stage, game screens and character actions will be further refined to suit more abundant application scenarios. There are also many companies in Jiangsu that have launched installations of digital multimedia art equipment on the spot, creating “wave screens” and “holographic walls” and other Internet celebrity registration experience projects, attracting many audiences to be stop and watch.
The pursuit of the beauty of the integration of the old and the modern, and the appreciation of elegance and common sense has encouraged more and more Jiangsu enterprises to explore the creative transformation and innovative development of traditional culture. Suzhou Tanxun Culture Technology Co., Ltd. realizes the digital experience of “Qin, chess, calligraphy and calligraphy” creating digital guqin, puzzle chess table, “four friends digital study room”, etc., which it is refreshing. On the ICIF stage, performances of opera robots exhibited by the Jiangsu Performing Arts Group won praise from the audience. This reportedly requires high-precision multi-sensor equipment to capture the dance, gestures, and movement of traditional opera performing arts, transform opera actions into a digital format, and finally present the performance through a humanoid robot.
In the authorization section of the museum, the Nanjing Museum not only offers many creative exhibitions and cultural and creative derivatives, but also establishes units of cultural and social education activities to show new cultural and creative achievements through interactive exchange. Here with the help of digital scanning technology, Nanbo City Hall Treasure Big Brick Painting, The “Seven Sages of Bamboo Forest and Rongqiqi”, turned into a woodcut, stained with red ink, covered it with rice paper and swept it with a brush. You will get a small portrait of the “Seven Sages of the Bamboo Forest”, allowing the audience to experience the technology of engraving and printing while feeling the joy of the six dynasties.
“First stretch the pages of the rolled book with clean water, then brush the gaps with sizing water, and then select similar colored and textured papers to repair …” Nanbo Department of Social Services staff Zhang Yi guided the audience on the spot to restore the old books. . “We brought in some relatively simple restoration techniques this time and did a scene-based presentation.” Zhang Yi said the reason the ancient book restoration was “moved” to the ICIF site was to expect the audience to experience it up close during the experience. Restoration skills and ingenuity, “not only popularize the concept of caring for cultural relics, but also integrate the broad and deep Chinese culture into daily life” (Wu Yuyang, Yu Feng, Shao Dan).
