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Original title: More than 100 “cloud” companies and institutions gather in the Beijing Exhibition Area of the Shenzhen Cultural Expo
Beijing Business Daily (Reporter Lu Yang and Zheng Rui) The 16th China (Shenzhen) International Cultural Industry Exhibition was officially opened on November 16. This is also the first time that the exhibition will be held online in the form of “Cloud Expo”. Among them, in the Beijing Yunshang exhibition area, a total of 105 companies and cultural institutions organized groups to participate in the exhibition. At the same time, 30 companies were selected to enter the virtual reality showroom, with interactive, immersive and scene-oriented cloud exhibition features to showcase the innovative development of Beijing culture. The latest achievements and the living practice of high-quality development of Beijing’s cultural industry.
The Beijing Yunshang exhibition area is reported to have the theme of “new business formats, new consumptions, new stages and new engines.” In the newly formatted showroom, featuring Wentou Group’s big data, Kuaishou platform “Live +”, Baidu artificial intelligence, iQiyi’s popular web drama “The Hidden Corner,” and the Beijing China United Ultra High Definition Ultra High Definition Collaboration HD OB vans are exhibited in different forms, showcasing the transformation and application of new technologies such as 5G + 8K, big data and blockchain in the cultural field. In the new consumer showroom, creative transformation and innovative development of traditional culture has become a highlight of the showroom, Visitors can enjoy the beauty of cultural relics through the H5 720 link degrees.
At the same time, in the new Beijing Yunshang exhibition area scene exhibition hall, whether it is the Capital Museum, 798, 751 and other popular Beijing cultural registration places, or the upcoming new cultural landmarks such as Universal Studios, the visitors can be viewed here. In the exhibition area, in recent years, several old factories in Beijing have been vacated and replaced, and a number of new cultural scenes have emerged. In addition, in the new engine showroom, visitors can not only have a deep understanding of Beijing’s vigorous promotion of innovation in cultural and economic policies, but also learn about the past years of Beijing from the six dimensions. of integral policies, industrial policies, cultural integration, cultivation of subjects, cultural space and demand. The effectiveness of the integration of political innovation.
In recent years, Beijing has continued to promote the development of the cultural industry and has embraced digital creativity and content copyright as its two main directions. Has successively introduced a series of policies to promote innovation and development of the cultural industry, “culture + finance” and “culture + technology”. The “28 point” policy to help cultural enterprises respond to the epidemic and resume work and production has filled the capital with Beijing’s policy package to support the development of physical bookstores. At this stage, the cultural industry has become an important pillar in Beijing. Public data shows that in 2019, the Beijing cultural industry achieved revenue of 1.3 trillion yuan, and the revenue growth rate was 1 , 2 percentage points higher than the national growth rate, which represents more than 10% of the national total. %.
“The value of the cultural industry has been recognized by all parties. Not only does it have development potential, the demand for cultural products is also increasing day by day. Furthermore, the cross-border integration of the cultural industry with other industries can stimulate more levels of new vitality., To promote the common development of multiple fields. ” Li Jie, a researcher at the Digital Cultural and Creative Industry Expert Group, said Beijing, as a national cultural center, is a gathering place for a wealth of high-quality resources. Through policy guidance and market-oriented development, you can continue to introduce more high-quality cultures. Products to meet people’s needs.
The Beijing Business Daily reporter learned that in the next step, Beijing will focus on building a national cultural center, improve the modern cultural industry system, cultivate emerging cultural formats, promote high-end development, integrated , intensive and international of the cultural industry and will create a strong market competitiveness, A leading area for the development of cultural industries with sufficient driving force of innovation and broad cultural radiation.
