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Xinhua News Agency, Beijing, November 14 (Reporter Jiatong Xu) 498.2 billion yuan! The turnover of the Tmall platform “Double Eleven” this year reached a new record. From more than 50 million yuan in 2009 to nearly 500 billion yuan today, the influence of “Double Eleven” has increased with the development of China’s economy and has become a global consumer holiday.
This is the result of both strong consumer demand and dividends from digital innovation, as well as the joint participation of global economic entities. In 2020, when the new corona epidemic is overwhelming, “Double Once” brings warmth to the world economy and is widely praised by overseas people.
On November 11, staff were sorting merchandise at the Cainiao overseas warehouse in Guadalajara, Spain. (Photo by Xinhua News Agency reporter Meng Dingbo)
Xu Zhenyi, Managing Director of Singapore’s online news platform “Singapore Eye”, said China’s “Double Eleven” shopping festival provided inspiration and enlightenment to e-commerce in Southeast Asia. Many people, affected by the epidemic, can change their consumption habits and opt for more online purchases, which gives e-commerce more opportunities for development.
Xu Zhenyi said that in the second quarter of this year, “Shrimp Shopping” e-commerce sales volume increased by nearly 110% from the previous quarter, and its “Double Eleven” promotional activities will continue throughout the quarter. “E-commerce and the ‘Double Eleven’ concept have been deeply ingrained in Southeast Asian merchants and customers.”
Jeremy Hunt, CEO of Health More, one of Australia’s largest distributors that exports to China, said that “Double Eleven” has become a huge online carnival. At least 2,000 Australian companies have participated in “Double Eleven”. Among them, 160 companies opened flagship stores in Tmall during the new corona epidemic.
On November 6, in Buenos Aires, Argentina, staff demonstrated red shrimp exported to China from the Pampa market, a cross-border e-commerce platform. (Posted by Xinhua News Agency, photo by Martin Sabara)
Foreign brands ushered in explosive growth at this “Double Eleven.” From the “Biggest Online Promotion of the Year” in Ghana, a West African country, to Chile’s efforts to develop cross-border logistics in South America, from the Internet-streamed Filipino celebrity show to the big reward “Million SGD Cash “from Singapore, from Korean Beauty, British Tea to French Fashion, Argentine Wine … Global merchants are trying to engage their brands more and share the opportunities that the” Double Eleven “brings. The data shows that from November 1 to 11 at 12:00, the turnover of small international imports increased by 47.3% year-on-year.
The Nikkei website reported that although this year’s “Double Once” was held during the epidemic, China’s economic activities have resumed. “Double Eleven” demonstrates the good momentum of China’s economic recovery and its strong consumer power.
The epidemic has also promoted changes in consumption patterns. The American Corset Research Company estimates that China’s live broadcast sales will reach $ 125 billion this year, up from $ 63 billion last year. Sanae Urakami, a writer for Japanese financial media, said that “Double Eleven” has become the world’s largest online sales promotion and that the rapid development of new forms such as “live streaming” has brought new vitality to sales. on-line.
On November 11, a staff member was picking up a package at a courier distribution station in Madrid, Spain. (Photo by Xinhua News Agency reporter Meng Dingbo)
The “Electronic Times” of South Korea published an article in which the “Double Eleven” shopping festival in China has become the world’s largest shopping spree. Affected by the epidemic, South Korean cosmetics companies have been severely affected, and major beauty companies see “Double Eleven” as an excellent opportunity to achieve a performance rebound.
Li Chun, CEO of the Southeast Asian online shopping platform “Lizanda”, said that for many companies this year is crucial. “Double Eleven” offers brands and sellers opportunities to acquire new customers and increase sales. Opportunities for action.
Carolina, a British market analyst, said that “Double Eleven” is an international sales opportunity and is emerging as a global interactive channel connecting consumers and brands, as well as China and the rest of the world.
