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Original caption: Hainan duty-free shops sold 12 billion yuan in 4 months, and cosmetics contributed half
Reporter | Lou chenqin
Chinese consumers’ enthusiasm for duty-free products has not waned because they cannot leave the country.
The latest customs statistics show that from July 1 to October 31, 2020, Haikou Customs monitored 12.01 billion yuan of duty-free sales in the outer islands, a year-on-year increase of 214.1%; 1,783 million buyers, a year-on-year increase of 58.8%; number of purchases 1,286.9 Million pieces, an interannual increase of 139.7%.
Among them, cosmetics sales accounted for nearly half of total sales of duty-free products, 5.82 billion yuan, an increase of 144.6% year-on-year. The second and third place in sales were watches and jewelry, with sales of 1.47 billion yuan and 1.45 billion yuan, respectively, with year-on-year increases of 205.3% and 116.2%. Sales of the three main categories of goods accounted for 72.8% of total sales of goods tax-free.
In Sanya International Duty Free City, Hainan, a large number of tourists are shopping at the beauty store. Photography: Zhang Xinyu
As the global beauty product retail market is hit by the epidemic, the Chinese market is becoming the center of attention for brands. With the implementation of Hainan’s new duty-free policy on July 1, Hainan retail tourism is playing an increasingly important role. Estee Lauder Executive Vice President and CFO Tracey Travis once stated that in the first quarter of fiscal 2021, the group’s travel retail sector in Greater China performed well, especially driven by duty-free stores. of Hainan.
Jiemian fashion reporters visited Hainan duty-free shops after the implementation of the new duty-free policy and found that regardless of the form, the price of beauty products in Hainan is between 40% and one 80% discount at national counters. Different brands are different, like counter sales. 150ml Aquamarine Mystery Repairing Essence is priced at RMB 860 in Hainan. Additionally, at the time, Sanya International Duty Free City also had an additional 10% discount on 3 regular-priced beauty products.
Even if discounts are included, the prices of some beauty products are still not as favorable as overseas duty-free retail channels such as Lotte Duty Free, but they are still attractive enough for Chinese consumers unable to travel abroad. due to the epidemic.
This is the reason why Hainan Daigou once became a “part-time job”. However, shortly after the implementation of the New Deal, the General Administration of Customs issued regulations to severely suppress the act of purchasing agents and punished them as “agents shall not make purchases in duty-free shops in the Hainan Islands within of the 3 years and will include the relevant acts in their credit records. “
According to the latest news released by customs, as of October 31, Haikou Customs has used store inspections, video surveillance and unannounced visits in plain clothes to intercept and deter 701 passengers seeking to remove duty-free goods out of the area. quarantine and preach customs supervision regulations. And supervise them to carry duty-free goods off the island, impose a three-year non-tax-free purchase qualification penalty on 228 illegal passengers.
With such repression, at least in some main sales channels, Hainan Daigou has disappeared.
For example, when you log in to Taobao and Tmall in the fashion interface, you search with phrases such as “Hainan Daigou” and “Sanya Daigou”, and find that you can no longer find the relevant product links in the front search item.
Interface Fashion once commented in related reports that Hainan needs to be more prepared to become a shopping paradise.
A key condition is the limit on tax-free purchases. Since 2011, the tax-free shopping quota for Hainan tourists has increased continuously, gradually increasing from 5,000 yuan to 100,000 yuan. However, 100,000 yuan is still an embarrassing figure for some tourists, for example, buying some luxury watches will exceed the standard. At the same time, there is still room for improvement in Hainan Duty Free’s investment brand portfolio, staff service quality, and merchandise display in stores.
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