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Create a platform for positive interaction between industrial companies and consumers.
Dehua County delegation visited Xiamen Light Industry Group to inspect and exchange “3 + 2” brand cultural experience projects
Xiamen DailyNews (Reporter Lin Luhong) Yesterday, Dehua County Deputy Mayor Su Yijun headed the Dehua County Cultural Tourism Office, Dehua Urban Construction Group, Dehua Cultural Tourism Group and other relevant units to visit Xiamen Light Industry Group to inspect and exchange Xiamen Light Industry Group Experience in the construction and management of industrial tourism projects. Yang Qingwei, secretary of the Party Committee and chairman of the Light Industry Group, accompanied him.
On the same day, Su Yijun visited the “3 + 2” brand cultural experience project of the Light Industry Group (Gulongjiang Cultural Park, Three Circle Model Technological Experience Base, Light and Shadow Experiences Hall Topstar and Shapowei · Chibao and Minnan Shenyun). By creating a “3 + 2” brand cultural experience platform, Light Industry Group has created a new development model of “product + culture + brand + experience + Internet”, opening the door to the century-old factory and allowing companies cold hard industrials from the past show warmth. Make a benign interaction with consumers, allowing Xiamen visitors to stay another day, attracting more people to visit and experience.
“There is a saying in southern Fujian that ‘people are fatter’ (the more people come, the more popular and auspicious). Light Industry Group is implementing the ‘3 + 2’ brand culture experience platform from According to this idea. We approve Innovate and actively explore the cultural connotation of the brand and form a good interaction situation between the manufacturing industry and the cultural industry. ” Yang Qingwei said that the Light Industry Group has always insisted on providing society with “green, healthy, comfortable, convenient and fashionable” products. Present, see is believe, let consumers know how companies use materials, how to produce, understand product quality, and make consumers fully experience corporate culture in the process of visiting and experimenting.
“Dehua is one of the three ancient capitals of porcelain in China and the world capital of ceramics, with a long history of ceramic culture. Through this visit, we realized that industrial tourism projects are not only focused on in the visits, but also in the experience. Immersion, experience Industrial tourism products not only allow tourists to experience the charm of industrial culture up close, but also open new windows for corporate advertising, inject new cultural connotations into companies and improve the influence of the brand. We have a lot of consensus on the creation of industrial tourism and we have a wide space for cooperation. ” Su Yijun and his party praised Light Industry Group’s “3 + 2” brand cultural experience project work for in-depth exploration, inheriting history and culture, and promoting the integration and development of industrial expertise, and said Light Industry Group has a rich culture The foundation, the products are closely related to people’s livelihood, and the two sides will actively seek cooperation opportunities in the future.
So far, Light Industry Group’s “3 + 2” brand cultural experience platform has attracted more than 5.7 million tourists. Gulongjiang Cultural Park, Topstar Light and Shadow Experience Hall and Three Circle Model Technology Experience Base have been awarded “Fujian Province Tourism Factory” “First batch of outstanding creative tourism products from the province of Fujian “,” Xiamen City Patriotic Education Base “,” Xiamen City Elementary and High School Students Social Practice Base “and other honorary degrees.
