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Original title: Double 11, the “new circle of life” of the people of Wuhan accelerates and expands
Zhongbai Warehouse’s Evergreen store is very popular Photo by reporter Jin Xiaohui
On November 10, at Jianghan University, the school’s express delivery center used drones to deliver goods.
Photo by reporter Zhan Song and correspondent Lv Hongyan
Basketball shoes will be delivered home in 2 hours with “free shipping”; supermarkets have used every channel to sell “explosive items” online; the first store and the new store in Han “occupies” the circle of friends of the Wuhan people … Wuhan seizes double 11, citizens Accelerate and expand the capacity of the “new life circle” in China.
“Walking through the mall” at school
Basketball Shoes “Free Shipping” 2 Hours Home
Home delivery is no longer the advantage of online platforms, and physical businesses are moving faster and faster. “I don’t want to leave school and I want to go shopping. This difficult question has an answer in Double 11 this year.” Xiao Liu, a sophomore at Wuhan University, got his favorite limited-edition star sneakers. “It’s so popular that I didn’t get it online, so I contacted the counter who used to shop before, and the sales consultant told me that not only are the products available, but they can also be delivered to the door of the bedroom regularly. “
The relevant person in charge of Yintai Creative City presented that in order for consumers to feel like an accelerated Double 11 comprehensively, more than 70 brands such as Converse, Clover, Aimer, Osili, etc., have launched the service of “scheduled delivery “in the Miaojie app. Citizens can choose the three methods of “store pickup”, “home delivery” and “scheduled delivery”. If you choose “scheduled delivery”, orders within 5 kilometers of the store can be delivered regularly within 2 hours.
According to data from local retail platform JD Daojia, which cooperates with many local supermarkets in Wuhan, such as Zhongbai Warehouse and Wushang Supermarket, more and more Wuhan citizens are eager to “get it now.” On 11/11, rig sales in Wuhan increased 127% year-on-year. The platform’s consumption data shows that during the 11/11 period, cereals, oil and non-staple foods and daily chemicals sold better, with sales increasing by more than 160% over the same period in 2011. last year. Vinda, Jierou toilet paper, Mengniu and Guangming pure milk were bought by people in Wuhan. The largest amount of merchandise.
Supermarkets both online and offline are busy
Residents are used to visiting supermarkets through online platforms.
Traditional supermarkets are no longer limited to stores. In recent days, Zhongbai Warehouse Changqing Store is “busy at both ends.” Since the 3.8% store discount carnival officially started on November 7, every day at 7:30 AM, the Changqing store is full of people buying fresh ingredients, daily chemicals and sandwiches. Lots of people “come prepared” with a trailer. Since day 7, the store’s passenger flow has reportedly increased by 30% compared to the day.
Wang Zhigang, manager of Zhongbai Warehouse’s Evergreen store, told our reporter that his store “hid the universe.” After passing through a door, sorting staff skillfully sorted different products. After packing, they attached the orders and arranged them neatly on the shelves. Up on the door, there are “explosives products” in this year’s Double 11 store for easy access for sorters. This is a sorting area dedicated to online shopping malls. “Take Duoli edible oil as an example. It is very profitable to order online and receive coupons. Average daily sales have exceeded 1300 orders and several times are out of stock,” said Wang Zhigang, generally 7 sorters can guarantee product classification on the online platform, and now there are 20 people in a row. “Many surrounding residents are used to visiting our Zhongbai through online platforms, and online and offline sales are almost half.”
New store, first store
Take the double 11 “Dongfeng” to accelerate towards Han.
On the eve of Double 11, on Chu River and Han Street, more than a dozen new stores, including POPMART City Flagship Store, Follifollie, Yanmei Bus, Yankei, etc., have appeared one after another, covering fashion, gastronomy, clothing. and other aspects, many of which are Wuhan, Central China, and even the whole country. The first store quickly seized the new life circle of the Wuhan people.
In the newly opened “THE COLORIST Colorist” makeup collection store on the first floor of Wuhan Plaza, girls marked and took pictures in front of the makeup wall. “From the time I used to find a purchasing agent in the circle of friends, now my friends ask me to help them bring them.”
Wuchang CapitaLand 1818 quietly “renovated” a large number of new food registration places, lined up at the entrance of new stores, such as the open stove seafood barbecue buffet, Qingmi rice, Yan Zhenzhen meal replacement yogurt. Citizen Ms. Liu and her friend could not avoid entering the store with a meal replacement yogurt in their hands: “The original price of this buffet lunch is 118 yuan, and the coupon is only 49 yuan. Is there a reason? not to try it? “
According to incomplete statistics, new stores such as nars, Oulong, Cha Yan Yue Se and other big names and Internet celebrities will soon meet and open after “Double 11”. Among them, there are many international brands.
“The introduction of the first store depends not only on the business district and the location of the physical business entity, but also on the location of the entire city and the degree of match with the brand.” Zhao Jianyun, the person in charge of a shopping mall, revealed that China’s epidemic prevention and control measures have been effective this year. The strong results and the rapid business recovery have injected more confidence in the expansion of domestic and foreign brands in the Chinese market.
Reporters Sun Jun, Jin Xiaohui, Zhao Xin
