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Hundreds of new products, new technologies and new services were launched at the world premiere, the first exhibition in Asia and the first exhibition in China at the 3rd CIIE.
The Trade and Investment Matchmaking Conference has reached 861 cooperation intentions
The third CIIE will be held in Shanghai from November 5 to 10 and the current exhibition period has passed halfway. At the 3rd CIIE press conference on November 8, Kong Fuan, Deputy Director of the China International Import Expo Bureau, presented the progress of various works since the opening of the 3rd CIIE. According to its disclosure, 861 cooperation intentions have been reached so far at the CIIE’s large-scale trade and investment matchmaking fairs.
Hundreds of new products were launched at the CIIE and 861 cooperation intentions were reached
In the current CIIE, six exhibition areas and four special areas have been set up. The six exhibition areas include technical equipment exhibition area, food and agricultural products exhibition area, medical and healthcare equipment exhibition area, service trade exhibition area, consumer goods exhibition area and car show. The four main exhibition areas include public health and epidemic prevention, energy conservation and environmental protection, smart travel, sporting goods and competitions.
As for exhibitions, the six exhibition areas and the four special areas have their own highlights. Hundreds of new products, new technologies and new services will be the world premiere, the first fair in Asia and the first fair in China at this CIIE. . Among them, the number of global firsts accounted for more than half. Among the exhibitors from various countries, Japan exhibited the largest number of exhibitors and the United States exhibited the largest total exhibition area. Companies from all over the world are actively participating in the exhibition. Some have traveled far and wide and been through many shots; some have overcome the impact of the epidemic and have to attend the appointment even if they are isolated for many days. This fully demonstrates that companies around the world fully recognize the important platform role of the CIIE. Totally optimistic about the enormous potential of the Chinese market.
At the same time, countries such as Italy, Portugal, Pakistan, Fiji and Hungary used the official CIIE website to display their local customs and investment opportunities for development online in the form of images and videos, attracting large numbers of national and foreign Internet users.
In addition, in order to promote cultural exchanges, on the 5th, 49 cultural public welfare shows declared by various provinces, autonomous communities and municipalities, which show concentrated representations with local characteristics, have also begun.
In terms of support activities, as of November 7, 82 support activities have been carried out in 6 categories, including policy interpretation, berthing signing, investment promotion, and research publication. Important international organizations such as the United Nations Organization for Industrial Development, the International Trade Center and the World Intellectual Property Organization hold multiple high-level international forums; the Ministry of Finance, the Ministry of Industry and Information Technology, the People’s Bank of China, the State Administration of Market Regulation and the State Administration of Drugs are independent OR co-organize support activities for interpretation and research and dissemination of policies; Beijing, Tianjin, Shanghai, Zhejiang, Guizhou, Jiangxi, Yunnan, Gansu, Dalian, etc. more than ten provinces, autonomous regions and municipalities will hold procurement meetings, on-site signing meetings, economic and trade exchange meetings, and Various activities such as business environment promotion conferences and industrial investment matchmaking meetings, have fully exploited the positive effects of support activities to promote exhibition transactions, two-way investments, industrial cooperation and cultural exchanges.
In terms of negotiation and signing, the CIIE continued to host large-scale trade and investment matchmaking meetings. A total of 674 exhibitors and 1,351 buyers from 64 countries participated in the online and offline meetings and 861 cooperation intentions were reached; 10 investment promotion meetings were held. . As of November 7, it has provided 76 signature service programs for various local trade missions, central company trade missions, and National Health Commission trade missions. Among them, each local trade mission has 27 periods, central company trade missions have 48 periods, and national health Commission the schedule of the commercial team 1. At the same time, 6 commercial negotiation areas have been established in the showroom to provide business facilities and relatively independent space to facilitate negotiation and transaction and improve docking effectiveness.
In terms of new product launches, the third CIIE will continue to establish a new product launch area to create a “China CIIE Launch Pad”. 42 internationally renowned exhibitors hold launch activities, including 6 in the consumer products exhibition area, 10 in the medical exhibition area, and 6 in the service trade exhibition area. There are 11 games in the equipment display area and 9 games in the food display area.
Fortune 500 and Industry Leading Companies Become CIIE’s “Repeat Customers”
Although it was held in a special year in which the epidemic occurred, this CIIE still has many highlights. Companies from all over the world participated actively and the total exhibition area was expanded by almost 30,000 square meters compared to the previous exhibition. The rate of return of Fortune 500 and industry leaders exceeded 70%, and the average exposure area increased by 14% compared to previous exposure. This fully embodies the charm of the CIIE as well as the attractiveness of the Chinese market for foreign entrepreneurs.
The Hong Kong Business Development Council organized 45 companies to participate in this CIIE, and the total exhibition area increased by 20% compared to the previous CIIE. The Hong Kong Trade Development Council’s chief representative of China, Zhong Yongxi, told the Beijing News Shell Finance reporter that this is the third year that the Hong Kong Trade Development Council has organized Hong Kong companies to who participate in the Exhibition. After the second participation, they asked for continued participation and some companies asked to expand the exhibition area, the “vote with the feet” of the companies was enough to reflect the attractiveness of the CIIE for them.
Zhou Hong, President of Roche Pharmaceuticals China, introduced to journalists that Roche has received very positive responses during its participation in the CIIE in the last two years. Roche will showcase many of its first cutting-edge research and development technologies and innovative products that cover multiple diseases. The CIIE has pressed the accelerator key for the products to enter the Chinese market. This year, Roche has brought 6 innovative products covering 4 main fields of disease treatment. She said: “We believe that the CIIE is a very good window to show the world that China is actively opening up to the outside world. At the same time, the CIIE also provides an excellent platform for multinational companies like us, and builds a relationship between companies. and governments. Bridges between companies, companies and companies “.
Mitsubishi Electric is also an “old friend” of the CIIE. China Mitsubishi Electric Co., Ltd. Chief Executive Officer and General Representative Fuze Kexing told reporters that thanks to China’s epidemic prevention and control progress and rapid economic recovery, Mitsubishi Electric’s business in China it has recently achieved double-digit growth. The contribution has also improved. The convening of the CIIE is a manifestation of the establishment of an open business environment under China’s market opening policy. It is a very significant opportunity for companies financed with foreign funds. Mitsubishi Electric hopes to further deepen cooperation with its partners and create more more cooperation opportunities.
Beijing News reporter Gu Zhijuan
