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Attracting small and medium-sized businesses to develop live streaming products … What will happen to the CIIE this year under the epidemic?
In the context of the global epidemic that has not stopped, this CIIE continues to have a strong appeal. Although the current CIIE took the initiative to control the number of participants, the number of registered professional buyers in various regions still reached 400,000, forming 39 business groups and almost 600 subgroups.
The CIIE, which arrived on schedule in the framework of the epidemic, has provided opportunities for cooperation and confidence in the recovery to the world. What changes have been made to the third CIIE this year?
Change 1: small and medium-sized companies join the CIIE to recover together
The constant attraction of the CIIE, in addition to attracting industry giants, this year also attracted more private companies and small and medium-sized companies to participate. Statistics show that among the national companies participating in the exhibition, there are 53,500 private companies, accounting for more than 60%. The United Kingdom, which has participated in the Expo for two consecutive years, has sent a delegation of more than 120 companies to participate on this occasion. The theme centers on “food” and “good wine”. Many of them are small and medium-sized UK companies. It is the first time that a cooperative link has been established with the Chinese market.
Wu Qiaowen, British Trade Envoy to China: For many British companies, there are two major challenges in 2020. One is the enormous impact of the epidemic and the other is that the UK officially “Brexit” by the end of the year. This means that we need to seek more international markets outside the EU. Therefore, this year’s CIIE is extremely important to us, especially our small and medium-sized businesses.
In the service trade exhibition area, the reporter also learned that the number of small and medium-sized enterprises presented at this year’s booth has increased. Some exhibitors also brought a variety of financial support products, such as overseas credit enhancements and cross-border guarantees, to provide safer and faster digital financial solutions, especially to accompany small and medium-sized businesses for rapid fund turnover and normal operations. . It can be said that in the face of the epidemic situation, the CIIE has become an important platform to help small and medium-sized companies recover.
Chen Henry, President of the Hong Kong Global Commodity Expo (IMX): Many of the Trade Promotion Association members have called and feel that it is very urgent to bring their local SMEs to the Chinese market. Because the epidemic has a huge impact on the global economy, we can help you provide many services through many technological means, including online means.
Change 2: Live broadcast to carry products to enjoy the world without leaving home
Making full use of online methods is also a new change at this year’s CIIE.
According to media reports in Kazakhstan, due to the impact of the epidemic, many exhibitors from Kazakhstan were unable to come to the CIIE this year, but can remotely communicate with the audience at the CIIE in real time through special equipment and response tracking. Product-related problems.
Exhibitors arriving on the scene also invited professional live broadcast teams to promote their products with the “live broadcast with products” familiar to Chinese consumers. This year’s CIIE is only open to a professional audience, such as buyers. Live streaming online allows the common public to shop the world without leaving home.
