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Xinhua News Agency, Shanghai, Nov. 6, title: CIIE to expand our “circle of friends”
Xinhua News Agency reporters Wang Qiuyun, Zhu Shun, Wang Moling
“Faro”, “Ventana”, “Bazar” … There are a thousand CIIE in the hearts of a thousand people, but it is generally accepted that it is a platform of mutual benefit and mutual benefit. When reporters interviewed at the CIIE, many foreign businessmen said that the CIIE will expand its “circle of friends.”
Get into Bo to become a “net celebrity”
“There is finally an occasion to wear a tie.” On the 4th, Ivan, an Israeli preparing to attend the opening ceremony of the third CIIE, wrote in the circle of friends. This is one of the few big occasions he has attended since the outbreak. I deliberately wore a three-piece wool suit.
Last year, Ivan’s Israeli technology company, Watkins, participated in the CIIE for the first time, demonstrating “air and water generator” technology that sucks water from the air and turns it into clean drinking water. Before the start of the CIIE, he once took the initiative to invite the media to interview him, but a few days later, his high exposure made him the “net celebrity” of the second CIIE. More than two months after the closing of the second CIIE, this Israeli company signed a contract and settled in Shanghai.
“Before, the company had business dealings with about 30 countries around the world,” Ivan said, through exchanges and cooperation at CIIE, now, “our ‘circle of friends’ has expanded to more than 80 countries.”
This little Israeli who loves to eat his own food told reporters that they have signed up to the CIIE for the next 3 years and plan to focus the majority of the annual exhibition promotion budget on the CIIE.
Ivan now often shares videos of his interviews with his Israeli friends: “Everyone praises me and many people also want to come to China to develop.”
Eight customer batches in three hours
“The 5th is the first day of the launch. In less than 3 hours in the morning, I received eight groups of guests from the government, suppliers, buyers and the media, and signed an agreement with a company on site.” I’ve been to the booth. Li Peiming, executive vice president of Shanghaojia China, who welcomed the visitors, did not worry about wiping the sweat from his forehead.
Since the outbreak of the epidemic, Shanghaojia’s business in countries other than China has almost half stalled, and only the Chinese market has recovered steadily. When I arrived at the CIIE, the window of exchanges and cooperation suddenly opened, this entrepreneur from the Philippines ran against time to look for business opportunities.
The contractor mentioned by Li Peiming is a Chinese company engaged in the import and self-production of automatic food sorting equipment from Kunshan, Jiangsu. Once cooperation is reached, a good assembly line can reduce the number of 5 sorting workers and save a lot of labor costs.
“The CIIE will allow us to adopt new smart technologies, and we have also witnessed the ‘Chinese miracle’ that only takes one morning from the discovery machine to the completion of the cooperation,” he said.
In the past, the Shanghaojia exhibition design often featured Filipino elements such as “sun, waves and beaches”. Now, the localization strategy has become the focus of promotion. This year’s CIIE booth is Shanghai Shikumen.
After welcoming the visitors, Li Peiming plans to visit the showrooms by himself to see if he can meet his favorite partners. “Many of my foreign friends want to come and participate. They envy me for participating. A Spanish friend also published especially Circulo de amigos.”
Information on new trends in the industry
“There is no flavor to soy products, there is meat flavor and it looks like the texture of meat.” In the food and agricultural products display area, the “vegetable meat” booth was often lined up with 20 or 30 people to taste, one visitor The author described the experience of tasting “vegetable meat” made with soy protein and protein pea.
At the last CIIE, we noticed that consumption concepts such as quality consumption, healthy consumption, and green consumption are becoming more and more popular, so we accelerate the pace of “vegetable meat” research and development. This year, Cargill Group completed “vegetable meat” at the CIIE’s world premiere of the product.
Cola is steeped in goji berry and milk tea is added with Cordyceps … Today, “post 90” and “post 2000” issues are the issues of concern, and product development it must keep pace with consumer demand. Chen Mian, Managing Director of Cargill Protein China, said that in the future, Cargill will also develop “plant meat” with “beauty and health effects” by adding protein ingredients that are beneficial to the human body and skin to meet the pursuit of a better life.
“Recently, our group has held multinational videoconferences almost every night. Many employees have looked with envy at our sales growth in the Chinese market and the development trends of the industry,” said Chen Mian.
