Express New “overnight delivery” mode “Double 11” Express delivery acceleration_ 东方 Fortune.com



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Original title: New express “Night delivery” mode, express delivery speed “Double 11”

The “Double 11” e-commerce promotion was launched on November 1, and then “you want to return the products and found that they have been shipped” quickly.Micro ExpoHot search.The reporter learned that this year’s “Double 11”, express deliverycompanyThey have takenProductEarly storage, encrypted collection frequency, increased overnight transfers, overnight delivery, and other methods, so citizens can receive goods faster than ever.

It is understood that this year, the e-commerce platform has changed the rules of the “Double 11”,PromotionDivided into two waves, November 1 to 3 is the first wave and November 11 is the second wave. On the morning of the 1st, many citizens posted on Friend Moments, saying that they had received the goods they bought the night before, “I don’t have a chance to regret it” and “I thought they had ordered takeout from the city.” The logistics list shown by Citizen Song to reporters shows that 11 items purchased on 3 e-commerce platforms in the early morning of November 1 were divided into 13 packages. At 4:00 p.m. on November 3, it was signed. “Really too fast!”, He sighed repeatedly.

Why is the logistics so fast? Intelligence is the “accelerator” of express delivery. In recent years, the Internet of things,Big dataartificial intelligenceThe deep integration of other new technologies with the express industry has promoted the express industry to shift from scale-driven to technology-driven and accelerate the transformation towards computerization, automation, and intelligence. The “Logistics Sky Eye” system can identifyCenter of distribution, The parking status of the points of sale,goodsStack saturation, achieveWarehouseSmart; vehicle routingplanningThe algorithm can specify the best route for express vehicles, saving delivery time. Cainiao data shows that this year’s “Double 11” express deliverythe companyThe total length of the automated assembly lines used will reach 6,000 kilometers, an increase of almost 1,000 kilometers over the same period last year.

The use of the forward position is essential.BrandMerchants have come to cooperation with express companies,consumptionPayerTo depositAfter that, logistics,Warehousing operations, Deliver the merchandise to the site closest to the consumer in advance. Once the final payment has been paid, the courier can directly begin the “last mile”delivery, So that items can be delivered to consumers in just a few hours.JingdongTake logistics for example, this year’s “Double 11”JingdongLogisticsPresaleWith coverage of nearly 200 cities in 32 provinces, autonomous regions, and municipalities across the country, consumers have the opportunity to enjoy one-minute receipts when they purchase pre-sale products such as beauty makeup, small appliances, and 3C.Service

During peak business season, express delivery centers and retail outlets are under the greatest pressure. In order to reduce pressure, express couriers have increased the frequency of collection and delivery this year. The reporter learned from Debon Express that the Shenzhen, Dongguan and other Debon transshipment centers have been optimizing and improving distribution equipment since July this year. Average daily production capacity has increased by 1/3 compared to last year, and transfer efficiency has greatly improved. During the “Double 11” period, Debon released “Night Turn” and “Night School” for the first time.warehouseThe pressure has also improved the timeliness of delivery.

“Night transfer means that the merchandise is transferred to the department at night and the department unloads the truck; Night dispatch means that merchandise arriving at the point of sale at night will be contacted one by one.clientTo see if it is convenient to receive the goods.Originally, many products could not be delivered after 20 o’clock, now as long as the customer hasdemand, We will keep shipping. “Debon’s Shenzhen public relations officer told reporters that from the actual situation, in the past two days, the number of shipments Debon needs to send to Shenzhen every day is about 200,000 votes, of which the” night shipping “accounts for 7% to 8%.. Night delivery scenes are mainly in communities, commercial and residential buildings and office buildings.” Some are office workers who are not at home during the day, and othersOvertimeThe clan stays in the unit overnight, and the receipt of goods overnight is also tailored to their needs. “

(Source: Shenzhen Commercial Daily)

(Editor in charge: DF353)

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