[ad_1]
Original title: German “veteran” exhibitors: Full of expectations for this CIIE, the Chinese market is very important
The Port of Hamburg is China’s gateway to Europe (Image provided by the Port of Hamburg Marketing Association)
The 3rd China International Import Expo will be held in Shanghai from November 5 to 10. About 200 German companies will make their appearance through physical exhibitions or online. Among them, the Port of Hamburg is one of the few German exhibitors with offline stands at this exhibition, and it is also a “veteran” level exhibitor that has never been absent from previous CIIEs. Mattern, co-director and CEO of the Hamburg Port Marketing Association, said that the CIIE will give him a new understanding of large-scale exhibitions, and he is full of expectations for this CIIE.
On average, one in three containers in the Port of Hamburg is related to China (image provided by the Port of Hamburg Marketing Association)
According to Mattern, Co-Director and CEO of the Port of Hamburg Marketing Association, the booth at the Port of Hamburg will not only have rich multimedia presentations, but will also be usefully complemented by webinars during the exhibition, allowing to exhibitors and trade visitors The Port of Hamburg has a more complete and in-depth knowledge. “From the first CIIE until this year, the Port of Hamburg has participated in three consecutive sessions. So far, our experience of participation has been very good. As a brand new fair, the CIIE exhibition area is amazing.” The exhibition has a new understanding of different dimensions. Although the current situation is relatively difficult due to the impact of the epidemic, the Port of Hamburg still decides to continue the tradition of offline participation, which is mainly coordinated by colleagues from the Marketing Association of the Port of Hamburg and the Port of Hamburg. Logistics Co., Ltd. in Shanghai. . “
In Matten’s opinion, the greatest charm of traditional exhibitions lies in the close contact, yet due to the impact of the new corona pneumonia epidemic, many foreign exhibitors are unable to attend CIIE this year. This made him look forward to the content presented on the Internet at the CIIE, because he had never experienced an online exhibition before: “For exhibitors, the exhibition is a way to network, exchange information and communicate with many colleagues and business partners . An excellent platform for face-to-face communication. However, due to the impact of the epidemic, I am curious about the face of this CIIE that will eventually be presented to the world. Fortunately, although I cannot feel or experience it personally, I am in Shanghai. Colleagues will provide us with real-time updates. Furthermore, digital media methods also give us a certain sense of presence from thousands of miles away. Several webinars are also held during the exhibition, allowing people from all over the world to sync the Exhibiting ‘cloud. “
Matten (left) with the Chinese Embassy in Han at the Hamburg Port Cargo Terminal on April 30, 2020Du Xiaohui, Consul General of Fort, and West Hagmann, Minister of Economy of the city of Hamburg, welcomed the arrival of the first train from Jinan to Hamburg, Germany (Photo courtesy of the Hamburg Port Marketing Association)
Mattern noted that for many years, Hamburg has become the most attractive European transit point for China’s trade by virtue of its strong advantages in land and sea transportation. Especially since the “Belt and Road” initiative was introduced, the Port of Hamburg has become a perfect cargo distribution and logistics distribution center for the exchange of goods between China and Europe, and its attraction and radiation power towards the neighboring countries has been vastly improved. Data shows that in 2019, the total volume of container shipping by rail between the port of Hamburg and China reached 100,000 TEU, and the total volume of shipping container shipping reached 2.6 million TEU. Currently, the Port of Hamburg has 15 routes connecting with ports in China, and there are around 230 container freight trains from Hamburg to 27 cities in China every week. Mattern told reporters: “As a major gateway from Europe to China, Hamburg’s connection with China dates back many years. The port of Hamburg, which has a history of nearly 900 years, has been dedicated to international trade. and also has deep roots in Asia. Both the Silk Road and the Overland Silk Road pass through here, making the Port of Hamburg, the largest combined sea-rail port in Europe, enjoy a Unique natural geographical advantage in trade with China. In particular, it cannot be overlooked that China is Hamburg’s largest port. An important trading partner. One third of the containers loaded and unloaded here come from China or are shipped to China. In addition, whether export or import, China has very close economic and trade relations with Germany as a whole. Therefore, the Chinese market is very close to the port of Hamburg. ncia of this is evident ”. (Reporter Ruan Jiawen)
