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Original title: To help regions build a mushroom fruit industry chain, Orient Securities has achieved poverty alleviation for the first time in 3 years.
2020 is the year when the goal of building a moderately prosperous society in all aspects will be met, and it will be the year when the fight against poverty is fully won.
For major financial institutions, 2020 is also the year that they complete poverty alleviation work for financial purposes and help deeply impoverished areas to get rid of poverty.
The poverty alleviation characteristic of financial institutions is not only to provide the most direct support in terms of funds, but also to build industries in the regions that help them based on their experience in contact with industries. For example, Orient Securities provides assistance from an investment perspective. The Fu district creates a “source of income” that can produce blood on its own, enabling people in poverty-stricken areas to join modern commerce and have a constant stream of productivity and creativity of value.
Promote poverty alleviation through industry.
Traditional poverty alleviation focuses on giving money and assets. Although this meets the temporary needs of people in poverty-stricken areas, it does not give the local population the strength to survive.
In financial institutions specific poverty alleviation since 2017, industrial poverty alleviation and long-term poverty alleviation have become a new way to alleviate poverty.
Taking Orient Securities as an example, this securities firm embraces the poverty alleviation concept of industrial poverty alleviation and combines the advantages of characteristic industries in poor areas to carry out poverty alleviation projects.
In late 2019, Orient Securities and its subsidiaries signed a peer assistance agreement with 18 poverty-stricken counties nationwide, including Moqi in Inner Mongolia, Wufeng County in Hubei Province, Funing County in the Yunnan and Maigaiti province in Xinjiang, etc. “Dongfanghongyi black tea”, “Dongfanghong selected Mingqian spring tea” and other industrial poverty alleviation projects.
During the three-year poverty alleviation period, Orient Securities launched nearly 100 poverty alleviation projects and invested a total of more than 61 million yuan in poverty alleviation funds (including discounts on materials), and helped more than 1,000 poor households with registered cards to get rid of poverty.
Orient Securities believes that poverty alleviation work must be tailored to local conditions, in order to ensure that the goal of promoting the sustainable development of local industries is truly achieved, so that more poor households in different poor counties can benefit. and different industries.
In 2017, in Moqi, Inner Mongolia, one of the counties that teamed up to help, Orient Securities chose the area’s signature agricultural product, the mushroom, as the industrial poverty alleviation direction, and launched the poverty alleviation project. industrial poverty “Eastern mushroom”.
In the past three years, company staff involved in poverty alleviation have traveled to and from Moqi, 2,700 kilometers away, through field investigations and visits, communicated with local government, producers fruit, experts and other parties, and has fully exploited the advantages of local resources, from the construction of the base and the selection of the fruit. , Optimize the fruit harvesting process, start the whole process of advertising and promotion, and help the local mushroom fruit industry chain.
By the end of 2019, Orient Securities had invested more than 7.9 million yuan in the “Oriental Mushroom” industrial poverty alleviation project, helping poor households who had established archives to get rid of poverty.
Since then, Orient Securities continued to extend the industrial poverty alleviation model to more impoverished counties such as Wufeng County in Hubei based on a summary of the experience of the “Eastern Mushroom” industrial poverty alleviation project.
In September 2017, Orient Securities and the Hubei Wufeng Tujia Autonomous County People’s Government signed a combined poverty alleviation assistance agreement. Building on the industrial base and resource endowment of Wufeng County, Orient Securities leveraged the influence of its asset management brand “Dongfanghong” to work with its partner Benlaisheng.com and owner Shanghai Tea Co., Ltd. of the traditional brand “Wang Yutai” in Wufeng. Has successively promoted the “Dongfang Hongyi Black Tea” and “Dongfanghong Selected Mingqian Spring Tea” industrial poverty alleviation projects to create a standardized tea industry chain, in order to achieve the “hematopoiesis” industrial function for the county of Wufeng for a long time. As of the end of 2019, Orient Securities and its subsidiaries have invested around 7.3 million yuan in poverty alleviation in the Hubei Wufeng tea industry.
Industrial poverty alleviation no longer allows the local poor to be passively financed, but rather enables people to actively participate in modern work and business, and to rid themselves of poverty by creating value. What this brings is an update on the ideas of the villagers.
Li Chunhua, a mushroom grower in Beishichang Village, Moqi, said that in recent years, more and more people have grown mushrooms in the village. “Growing mushrooms is much more troublesome than growing other crops. It is very worrying. Before, everyone did not like growing mushrooms, but they paid special money. Everyone started growing mushrooms and little by little fell in love with mushrooms. I am not afraid to trouble, “Li Chunhua said.
Poverty alleviation from an investment perspective
In the construction of specific poverty alleviation projects, Orient Securities also flexibly used the company’s professional advantages and value investment concepts. By selecting characteristic local industries with development potential and carrying out long-term development plans, it has effectively promoted the sustainable development of local industries.
Orient Securities stated that three years ago it was not easy for the company to choose mushroom fruit as a carrier for industrial poverty alleviation. As for the planting area and the masses involved, it concerns soybeans, corn and other crops from Moqi. It is natural for ordinary people to choose these crops as the direction of poverty alleviation. Therefore, when the company began to participate in poverty alleviation work, there were also local crops. Government personnel, the company and the farmer representatives suggested that option, but the company did not immediately make a decision at the time. Instead, he conducted a lot of research and field research on local agricultural materials and consulted with experts in the field of domestic fresh foods.
Like investment, poverty alleviation must also choose a good path. Therefore, after much research, Orient Securities chose the high-growth path that is most conducive to alleviating local poverty: mushroom fruit.
Since then, Orient Securities has helped the local area to build a series of key contents of the industrial chain, including production, warehousing, transportation, sales channels and brands.
To help Moqi build the mushroom brand, Orient Securities invited mushroom research experts to explain mushroom planting techniques to local growers, introduce corrective measures after the hail disaster, and provide specific advice on allocation. soil fertility and fruit cracking. solution.
At the same time, Orient Securities also contacted the local life expert of the domestic fresh food giant Moqi to solve the problems in the grading, storage and transportation process in a timely manner, and prepared for the grading and storage of mushroom fruits for local growers. The base has been put into use, which makes the operation of the local mushroom fruit industry more and more standardized.
Relevant staff from the Orient Securities Poverty Alleviation Group stated that Orient Securities may select the mushroom fruit, as a niche crop in the local area, as a breakthrough in alleviating industrial poverty, demonstrating the Unique vision of the company and planned strategic direction of long-term poverty alleviation.
“Looking back, the whole cultivation process of Oriental Mushroom Niang is similar to investment. It has a good track record, good quality and a good future. Now the company has been helping the poor for 3 years, and Dongfang Mushroom Niang has ‘Little Mushroom’ past. ‘Da Mushroom Niang’, the poverty alleviation brand has been recognized by the market, “said a person involved in poverty alleviation.
Now, Orient Securities has not only helped Moqi build the mushroom fruit industry chain, but at the same time, combined with many agricultural products to mark the “Oriental” brand, for Orient Securities, it has also enriched its brand connotation and further enhanced its brand influence.
(Author: Wang Yuanyuan Editor: Li Xinjiang)
