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Original Title: Wuhan, We Will Support You Together! Tmall Double 11 Offline Opening Ceremony Starts In Han
Wuhan, we will support you together!
On November 1, Tmall Double 11 took off and hundreds of millions of “finalists” flocked to Taobao to frantically place orders. After 111 minutes of opening, 100 brands entered the 100 million yuan club. On the same day, the 2020 Tmall Double 11 carnival season opening ceremony, the ideal city opening ceremony, was officially opened on Jianghan Road, Wuhan Centennial Shopping Street.
In addition, the Tmall Double 11 fashion night ceremony will be held at the foot of the Yellow Crane Tower, a landmark building in Wuhan. Double 11 themed light shows will illuminate the two rivers and all sides. Zhang Yong, Chairman of the Board of Directors of Alibaba, appeared in Wuhan to attend these two events.
Tmall Double 11 Ideal City and Fashion Night are reported to be the prelude to the 2020 Wuhan Golden Autumn Consumer Season, which aims to activate the business vitality of Wuhan City, stimulate domestic consumption and help businesses in the post-epidemic period to win the “war of blood recovery.”
Trader: After Double 11, life will really restart
In late 2020, Wuhan finally ushered in the hottest and hottest Double 11. The city’s more than 10 million residents have completely said goodbye to the panic of the beginning of the year and are enjoying the long-lost consumer feast. Wuhan businessmen are also ushering in the “decisive battle” of this city. year.
“There are 4 million people in Yichang. On average, 1 in 4 people are engaged in citrus-related industries. This year’s Tmall Double 11 is almost their biggest hope this year.” The founder of the fresh food e-commerce brand Yufuyuan Zhu Daopeng said. He has just returned from the navel orange garden of Zigui. On the eve of Double 11, Yufuyuan built a 10,000-square-meter e-commerce base in Zigui. “The factory is located in the navel orange field. It is harvested and distributed. Once built, it can ship 50,000 orders every day.”
Zigui is located in western Hubei province, in the area of the Three Gorges Dam reservoir. Most farmers grow navel oranges for a living. Due to traffic jams and rugged mountain roads, most of the oranges here used to come down the mountain and then shipped, which is not very well known. It was not until 4 years ago that Yufuyuan cooperated with local farmers to sell Zigui’s navel oranges throughout the country through Tmall. The fruit that was written in Qu Yuan’s “Ode to Oranges” gradually became known to outsiders.
In February this year, when the epidemic was most worrying, Zhu Daopeng and Alibaba’s digital agriculture department worked together. It only took 11 days to break through the barriers, open the green channel, and transport 100,000 kilograms of oranges off the mountain to help farmers rescue.
Not only has it not been crushed by the epidemic, since May, Yufuyuan has also ushered in a counter expansion. “This year is an excellent year for oranges. The most important thing right now is Tmall Double 11.” Zhu Daopeng said, “After this festival, our lives will really restart.”
“The volume of stocks this year is five times that of previous years.” Wang Yuqi, the “LETROTTOIR” street fashion leader who participated in the fashion night show that night, told reporters that after the epidemic, they realized the importance of the Internet and began to increase Tmall. Since August, brand orders have increased 300% at Tmall. To prepare for Double 11, they have been stocking up since September. Wang Yuqi found that due to the effect of Double 11, orders from this year’s Wuhan garment factories are full this year. “This may be the best proof of economic recovery.”
The first Double 11 after the epidemic is of special importance to Wuhan, and it is the key to winning change. So far, Wuhan “city business cards” such as Liangpinpu, Zhou Heiya, Cai Linji, and Maoren have ranked in the top 10 in related categories.
From fighting the epidemic to economic recovery, Alibaba has always been
The selection of Wuhan as the “First City” is also a symbol of the special friendship between Alibaba and Wuhan. “To fight the epidemic and develop the economy, we must fight these two battles at the same time, and we must win both,” Zhang Yong, chairman of the board of the Alibaba Group, said earlier this year.
Tmall’s huge popularity and longer cycle of the double 11 carnival season fuels offline businesses. On the day of Ideal City’s launch, a variety show will be created to showcase the 800 million consumers on the platform via the Jianghan Road and Hubu Alley Taobao live stream during the Double 11 period. Ideal City will also build an exclusive live broadcast room the same day to help local farmers in Hubei bring produce. After the launch of the first stop of Tmall Double 11 Ideal City, it will also land in other cities such as Shanghai and Shenzhen.
Tmall Double 11 Fashion Night Fashion Show fully integrates the regional elements of Wuhan-Wuhan artists, Wuhan brands and Wuhan culture. 24 top-tier brands, including 6 local brands in Wuhan, will bring their Double 11 best-selling items to the runway and manage to “show and sell” via Taobao live broadcast to promote consumption. The fashion show will be broadcast live globally through the Taobao and Youku app.
According to media reports, after the Wuhan shutdown, Alibaba immediately integrated the capabilities of the entire platform to fight the epidemic: 1 billion yuan in a special fund for the supply of medical supplies; opened the “green channel” of rookie logistics and bought relief supplies globally; integrated Ele.me and Hema. , Tmall Supermarket’s service capabilities, to fully protect Wuhan citizens’ food baskets … After the opening of Wuhan, Alibaba restarted the Chunlei program to help Hubei merchants resume work and production , and at the same time promote the general recovery of consumption, manufacturing, domestic and foreign trade in Wuhan.
On October 28, the Wuhan Municipal Government announced the economic data for the third quarter. Several indicators have shown positive growth. The GDP recovery rate is 6.8% faster than that of the country. Among them, e-commerce consumption and Internet life service consumption grew the fastest.
The economy is dynamic, young people are creative, and Wuhan’s business environment is constantly improving. This year’s Tmall Double 11 is expected to become the climax of Wuhan’s economic growth in the fourth quarter.
