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Sleep is an essential part of maintaining human health and physiological activities. About a third of a person’s life is spent sleeping, but now a good quality of sleep has become a luxury for most people.
According to a CCTV financial report, data shows that today, more than 300 million people across the country have sleep disorders. Among them, three-quarters fall asleep after 11 p.m. and a third have to fall asleep after 1 a.m. In the first half of this year, the prolonged stay at home caused by the epidemic has aggravated this situation. The survey shows that although most people sleep longer, people’s sleep time is delayed by 2 to 3 hours in total, and searches are also done for sleep problems. An increase of 43%.
According to the “Xilinmen China Sleep Index Report 2020” based on the sleep data of 450 million people, in 2019, “after 90” accounted for 36.7% of people with insomnia; 67.4% of people had bought sleeping products, of which “after 90” they accounted for 62%.
The mantra of “go to bed early, get up early to be healthy” can only survive in memory or sometimes talk about it, but it has become an unattainable difficulty in contemporary life. It is said that every weak point can mean a business opportunity, and it has become the most faithful portrait of insomnia in contemporary life. It is quietly promoting the development of China’s “sleep economy”.
According to the professional version of Tianyancha, the number of sleep-related companies registered in China has increased significantly in the past five years, and 62% of related companies were established within five years. The annual registration volume of sleep-related companies in China peaked in 2018 (all company states), and more than 600 sleep-related companies were added throughout the year. In 2019, China added more than 400 sleep-related companies. As of October 29, China has added 381 sleep-related companies in 2020, an increase of 18.3% year-on-year.
However, it is worth mentioning that there are currently more than 60,000 businesses in China including “pillows, eye masks, ear plugs, mattresses, aromatherapy to aid sleep, spray to aid sleep”, and the the company is active, existing, going in and out. A company that produces products related to sleep. Most of the industries are distributed into wholesale and retail industries and manufacturing industries.
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