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Original title: Gome’s multidimensional advocacy to implement poverty alleviation
In the final year of 2019, China won a decisive victory in the fight against poverty. Over 10 million people have been lifted out of poverty throughout the year, around 340 poor counties have been lifted out of poverty, and the incidence of poverty in the deeply impoverished areas of “three regions and three states” has dropped to 2%, also laid a solid foundation to build a wealthy society in a comprehensive way this year and win the battle against poverty.
As a national retail giant, Gome also responded quickly to the national call for poverty alleviation and comprehensively promoted poverty alleviation through e-commerce and education, and carried out a number of public welfare activities to help. people in poverty-stricken areas to get rid of poverty and live a better life.
Accurate ecommerce linkBoth extremes help alleviate rural poverty
Back in 2018, Gome officially launched the Poverty Alleviation Channel, using its own perks to help targeted poverty alleviation. Since the launch of the specific poverty alleviation project, Gome has invited nearly a hundred companies from the pool of more than 500 poverty alleviation companies selected by the Ministry of Commerce, of which dozens of companies have been established.
In 2019, Gome also proposed a new model of “consumer poverty alleviation + entrepreneurship poverty alleviation.” Through the e-commerce platform, it established a channel for agricultural products to go up, so that agricultural products can leave the field and enter the city. At the same time, Gome also helps scale and standardize these agricultural products through various online and offline marketing networks and marketing activities to further enhance their brand.
Not only that, Gome also negotiated with people in poverty-stricken areas through engagement with the China E-Commerce Poverty Alleviation Alliance and through the poverty alleviation matchmaking meeting, helping them open stores in the Gome Mall, and at the same time giving preferential entry policies to achieve e-commerce poverty alleviation. Gome combines her own features and gameplay, and actively explores “customer acquisition” and “promotional promotion”, hoping to use public welfare planning to attract stores and online, and promote sales of relief products from poverty.
Taking Guangyuan, Sichuan as an example, Gome partnered with a healthy fresh food platform to hold a charity sale event to help local alpine potatoes get out of the mountains, solving the problem of villagers’ economic failure. locals to keep up and allowing more people to eat green. Healthy food.
From the beginning, Gome has actively leveraged the advantages of her supply chain and implemented targeted consumption to help the poor. In recent years, with the popularity of live broadcasts, Gome and CCTV have also boldly tried new things and jointly launched a “shop all over China” tour of 31 provinces across the country. In this live delivery event, poverty alleviation products from many places appeared one after another, including Duo Ji Li instant chestnut beans from Guizhou, dried kiwi, Henan tea oil, green tea al steam Xinlin Yulu, etc., which are well received by netizens.
On September 19, Heilongjiang live broadcast of “Buy All China” ended seamlessly with more than 300 million hits, the Sichuan sunset special on August 8 was even more impressive, with a turnover of 469 million. . Through such a live stream to integrate online and offline, Gome has brought poverty alleviation products to thousands of households and opened new sales channels for farmers, which has truly implemented the relief of poverty.
CCTV News 2019-2020 New Years Eve Livestream specifically focuses on “To all the rich, let’s go” to interact. In this live broadcast, Gome’s poverty alleviation, Navel Fengjie orange, Guangyuan kiwi, Shouning high mountain tea, Yunyang chrysanthemum, Majiang dried cranberry and Nanjiang red dates were also unveiled. Interpretation of the new path of the industrial chain to alleviate poverty.
In addition to creating replicable model projects, Gome also focuses on incubating and cultivating e-commerce talent. For one thing, Gome insists on organizing e-commerce training for poverty-stricken counties. On the other hand, it also cooperates with local vocational technology to incorporate e-commerce courses into the system and then train talents for the development of local e-commerce through internships.
At present, Gome has formed a complete and mature course system, including more than ten courses, such as e-commerce platform entry, product launch, event promotion, logistics distribution and after-sales management. At the same time, Gome formed a group of gold medal professors led by the senior management team to pass on the practical experience of e-commerce operation to the university, and the effect was obvious.
At the same time, Gome also used more than 1,000 county franchise stores across the country to help poor households in poverty-stricken areas learn sales skills and career knowledge, and achieve employment and poverty alleviation.
It should be noted that in reality and responsibility, Gome has never forgotten her original aspirations, connected with public welfare and actively participated in poverty alleviation activities. In the China Foundation for Poverty Alleviation Program, GOME stores in Hubei, Shenzhen, etc., make full use of in-store multimedia to promote the “Living Water Program” of the China Foundation for Relief of Poverty and are actively involved in building a long-term poverty alleviation mechanism in the western region.
In the activity of “China E-commerce Alliance for Poverty Alleviation-Love Poverty Alleviation Week”, Gome also actively invested, made the most of the advantages of retail enterprises, established a special area for activities poverty alleviation on the platform and achieved good sales performance. It is understood that since participating in the “Poverty Relief Week” activities, Gome has contacted more than 500 poverty alleviation companies, and close to a hundred companies have settled in Gome. Gome also used offline stores to promote the poverty alleviation channels established on the platform. A variety of poverty alleviation products sold well, promoting regional economic development.
Poverty alleviation andFu Zhi, Fu ZhiTo combine 1 + N public welfare systemHelping education alleviate poverty
In addition to actively promoting poverty alleviation in rural industries, Gome has not lagged behind in alleviating poverty through education.
Back in 2013, Gome and the China Foundation for Poverty Alleviation launched the “Future Space” project to vigorously promote poverty alleviation through education. In this project, Gome will build multimedia Internet classrooms for schools in poor areas or in residential areas, so that local children can get more channels of communication with the outside world through the Internet and perceive a wider world.
In the past eight years, Gome has successively built 20 “Future Space” classrooms in Sichuan, Yunnan and elsewhere, improving to some extent the insufficient equipment and teaching equipment in poverty-stricken areas. Approximately 30,000 students benefit each year. In 2018, Gome improved the project and strengthened the software support. By cultivating the relatively weak music, sports, art, and other specialties of mountain children, she enhanced the children’s diverse abilities and helped them develop their confidence in counseling.
Not only that, Gome has also established a 1 + N charitable assistance system around the “Future Space” charity project, with the Gome charity platform as the core, creating the “Gome Future Fund”, interactive experience meetings, “Going for Love “and” Yes N charitable activities such as “Buy You Shan”, exercise multidimensionally and comprehensively the aggregation and synergy of charity, and help the sustainable development of Gome’s “Future Space”.
On August 8 this year, Gome & CCTV News “Buy All China” Sichuan Station Super Live Program, Gome and CCTV News teamed up to make donations to poor students who entered the college entrance examination this year in Zhongba Village , Xide County, Liangshan Prefecture, Sichuan An Honor brand mobile phone, I hope the mobile phone can accompany children to grow up healthily, help them achieve academic success, and make greater contributions to the development of their hometown in the future.
On this year’s 99th Charity Day, Gome, as always, asked her branches across the country to conduct public welfare activities. The Gome branch in Xi’an invited 30 groups of parent-child families to participate in the “Goodbye Shaanxi Charity Tour” to raise funds for the “Gome Space” charity project. On the one hand, Gome provides milk, edible oil and other products for the charity sales. On the other hand, each parent-child family will take out the inactive books or toys at home. At the charity scene, the children will act as hosts for the charity sale. All proceeds from the charity sale Donate all money to 99 Charity Japan Gome’s “Future Space” project.
From the past to the present, Gome has transformed from a single donation to multiple interactions. In this process, Gome has also explored a new model for poverty alleviation through education: “balanced short and long-term development, balanced hardware and software construction, balanced charity for blood transfusion and production of blood “explored by Gome.
In addition to focusing on promoting characteristic industries in poverty-stricken areas, helping these areas activate the consumer market, and driving economic growth in poverty-stricken areas, Gome also knows that “teaching people to fish is better. to teach how to fish ”and combines poverty alleviation with aspirations and wisdom. By strengthening spiritual and intellectual poverty alleviation, we can stimulate endogenous motivation for poverty alleviation.
Over the past 34 years, Gome has walked hand in hand with the concept of public welfare and business development, actively practicing business responsibilities, and continuing to expand the dimensions of poverty alleviation. It has gone from helping people to helping methods and content. It has also truly helped the poor through various activities and projects. In the real place.
