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The 128th Canton Fair attracted buyers from 226 countries and regions to register for the exhibition.
Simultaneous development of domestic and foreign trade and dual circulation (economic approach)
Basic reading
On the afternoon of October 24, the 128th Canton Fair ended on the “cloud” side. This Canton Fair attracted buyers from 226 countries and regions to register for the exhibition, and the total number of visits to the exhibition hall in the exhibitor cloud was 7,892,600.
Adding “National Sale” tag on online store page and conducting dual cycle promotion activities … This session of Canton Fair actively encourages companies to engage in dual cycle, better utilize the two markets and both national and international resources, and achieve a more scientific and sustainable development.
On the afternoon of October 24, the 128th 10-day Canton Fair ended on the “cloud” side. This Canton Fair attracted buyers from 226 countries and regions to register for the exhibition, and nearly 26,000 exhibitors posted more than 2.47 million exhibits. The total number of visits to the cloud showroom by exhibitors was 7,892,600.
Xu Bing, spokesman for the Canton Fair and deputy director of the China Foreign Trade Center, said that this year’s Canton Fair has demonstrated the vitality and resilience of China’s foreign trade. At the same time, 13,700 domestic buyers have registered to visit the exhibition and a total of 57,800 instant communications with exhibitors have been initiated. . With the help of the “cloud” side, the 128th Canton Fair has become an important platform for dual fluid circulation and the simultaneous development of domestic and foreign trade.
Double cycle to promote the sustainable development of companies
In the 1200 square meter show, 10 companies and almost 200 new products of the year participated in the model catwalk and live broadcast the products … During the 128th Canton Fair, Fashion Week was successfully held Canton Fair 2020 (Fall) and Fashion Hot LIVE Show.
“We did not expect us to participate in the current Canton Fair.” Flowers inside and outside the wall, fragrance inside and outside. “Chen Yanrong, director of Guangzhou Guxiou leather goods brand, said that the company is an export-oriented enterprise, and its export index has been more than 50 % earlier. This year, it was affected by the epidemic. As a result, the export volume has decreased, but with the help of the two sessions of the “Canton Cloud Fair”, the proportion of domestic sales has increased by 70% -80%, helping the company stabilize its development momentum.
“This year we have made great breakthrough in the domestic market. We have already signed a contract for nearly RMB 70 million in domestic trade.” He Wei, director of CLP Zhuhai Canton Fair, said that since the beginning of the exhibition, many domestic sales inquiries have been received. The company emphasizes export sales, now it seems that the balance of internal and external trade is an important support for the company to improve its anti-risk ability, and it is also an important opportunity for business transformation.
“This is the first time we participated in the Canton Fair this year, just to open the export market.” Jing Dapeng, deputy general manager of Guangdong Xihong Electric Co., Ltd., said that Xihong Electric, which develops and produces smart rice cookers, was basically sold in the past. The “Canton Fair in the Clouds” aims to expand foreign markets. At present, the company’s products have been gradually opening up in South Korea and Vietnam. Exports are not only to increase sales channels, but also to participate in international competition to improve the overall competitiveness of the company.
“The 128th Canton Fair is an exhibitor with national business intentions. It adds a ‘Domestic Sale’ tag on its online store page to improve recognition, and displays an online product guide booklet that can be sold on the country to help suppliers and buyers match up quickly. Xu Bing said that the 128th Canton Fair played an active role in promoting the construction of a new development pattern in which “the domestic cycle is the main body and the National and international dual cycles promote each other. “Actively promote companies to participate in the dual cycle, make better use of the two national and international markets and the two resources, and achieve sustainable development with a more structured structure. scientific.
“The 56 kitchen appliances we launched on the Canton Fair platform are marked with the ‘national sale’ logo. During the exhibition, more than 10 domestic buyers come to negotiate every day.” Shenzhen Lianchuang Sanjin Electric Co., Ltd. General Sales Manager Zhang Fuwen said that through the “National Sale” brand, domestic buyers can easily find them. The best-selling models exported in the past are now gradually opening up the domestic market.
Help companies expand the breadth and depth of internal circulation
For some small and medium-sized businesses that used to focus on international export and order processing, they may not be able to quickly adapt to domestic sales.
“At first we were not used to exporting to domestic sales.” Jiang Weikai, chairman of Guangzhou Haoyang Electronics, said that domestic and foreign markets have very different distribution systems and distribution channels, and even payment collection methods and after-sales management are completely different.
In addition, companies must first face a problem when moving to domestic sales: where are the orders coming from?
In response to this, this year’s Canton Fair held for the first time the “National and International Dual Cycle, Driven by the Promotion Activity of the National Dual Cycle and Foreign Trade-Canton Fair.” More than 40 exhibitors from Guangdong and about 100 domestic professional buyers participated in the event to promote companies to connect to the domestic market. , Strengthen the brand and promote the optimization and updating of the commercial structure.
Guangzhou Textile Import and Export Group Co., Ltd., which has participated in the Canton Fair for 40 consecutive years, has also started the development of the domestic market. “Our product design is primarily based on the European and American markets, and we are now beginning to take into account the needs of national customers.” The person responsible for the company appeared; Shenzhen Jinduoduo Food Co., Ltd. reached the intention of cooperating with various domestic buyers in the place; Wang Wenxiong, president of Shenzhen Muren Electric, said that more than 90% of the company’s current sales are distributed overseas, and it is urgent to understand the needs of most of the companies through this event. , Develop national client and end market. Specific questions you wanted to know about the policies, financing and other issues facing foreign trade companies switching to domestic sales were answered to your satisfaction at the event …
Wen Zhongliang, Deputy Secretary-General of Canton Fair and Deputy Director of China Foreign Trade Center, said that after 63 years of development, Canton Fair has formed the world’s leading exhibition scale and a great team of high quality suppliers. Exhibitors have accumulated competitive advantages in manufacturing, supply management, product quality, and market awareness. As you continue to participate in the outer cycle, you are also constantly expanding the breadth and depth of participation in the inner cycle.
Focus on the future and keep improving business competitiveness
“While deepening cooperation with major brands such as Japan, Europe and the United States, Galanz is also entering the chip industry and building a foundation of ‘Industry 4.0’.” Liang Huiqiang, vice president of Galanz Group, said that in terms of “external circulation”, Galanz will make the most of its advantages in the industrial chain Continue to improve competitiveness in the restructuring of the world industrial chain; in terms of “internal circulation”, take full advantage of the advantages of the large-scale domestic market and use marketable and technology-leading products to expand and strengthen the domestic market.
“The centralized procurement platform of the digital industry chain is an important exploration for us to open the double cycle.” He Wei said that the platform deeply subdivides the industry and provides multiple services such as international centralized procurement, logistics distribution integration, supply chain finance, technical support and customization. Solutions for the entire industrial chain. “At present, a high-end digital agricultural centralized procurement platform has been established to meet the needs of international first-class product suppliers and domestic high-end digital agricultural projects, with good results.”
Chen Hongyu, an economist and professor at the Party School of the Guangdong Provincial Party Committee, said that whether it is a national business cycle or an international business cycle, both include interpenetrating supply and demand, as well as supply chains, industrial chains, value chains and deeply coupled innovation chains. The promotion of mutual promotion of national and international double cycles favors the achievement of high quality development. (Reporter Li Gang)
