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Original title: Exhibitors as presenters, the booth becomes a live broadcast room, the Heilongjiang International Rice Festival blows “e-commerce wind”
On October 19, in the exhibition hall of the 3rd Heilongjiang International Rice Festival in China, the web host accepted an interview.Photo by Jiang Hui
Chinanews.com, Harbin, October 19 (Journalist Wang Nina Jiang Hui) “Dear friends, look at this rice, you already know all about Heilongjiang Wuchang rice, now I have …” The 3rd Heilongjiang International Rice Festival in China It is in full swing. Entering the exhibition hall, in addition to a variety of high-quality rice, stands, beauty lamps and mobile phones have almost become standard equipment for exhibitors. “Anchors” with various accents enthusiastically promote their stands in front of mobile phones. The product.
The third China·The live broadcast hall in the exhibition hall of the Heilongjiang International Rice Festival.Lu Pinshe“This year we have established a live broadcast exhibition area, hoping to send our good products deep in the mountains to the homes of more netizens through new media, so that people across the country can eat. our good products. ” In the Longjiang Forest Industry Exhibition Area, the live study of agaric, mushrooms, honey and other special mountain products was filled. Host Zhang Xinyue told reporters that through the live broadcast, she introduced the products produced in Dashan to netizens in detail, and at the same time told netizens how to eat more nutritiously. “After these few days of live transmission, Internet users are very satisfied with the good products of the forest area.”
The presenter recommends drinks online.Lu PinsheIn the Beidahuang Group exhibition area, the reporter saw some exhibitors “transform” as anchors for exhibitions and sales on the Internet. “It must be said that the effect of the live broadcast is very obvious. Yesterday, two merchants came to buy the wellness products of your company. Cao Lijie, deputy general manager of Beidahuang Group Raohe Farm Co., Ltd., said that this year is about the new corona pneumonia epidemic. The other is that in the face of fast and violent online sales, if you don’t reach this tide, this wave will photograph you on the beach.
The presenter promotes Shante products online.Lu PinsheChina’s third Heilongjiang International Rice Festival started in Harbin on October 18. High-quality rice companies from 19 provinces in China, Japan, Thailand, South Korea, Russia and other countries participated in the exhibition. As the organizer of this rice festival, Heilongjiang Agricultural Investment Group has established 22 fixed live broadcast rooms and 2 mobile live broadcast rooms. At the same time, he also opened a special online promotion event for the “Heilongjiang International Rice Festival” on the Tmall platform, inviting Internet celebrities and famous hosts in Heilongjiang Province to live broadcast new promotions of rice to promote the International Rice Festival brand.
Rice was captured at the Harbin Citizen Exhibition.Lu Pinshe“This year’s Rice Festival is mainly high-level and deep connotations. After two days of live broadcast, many people have learned about our Heilongjiang rice, which has played an important role in spreading rice culture. Chinese. Every day, citizens are lining up to enter the showroom Come buy the new rice that just hit the market this year. ”Du Jiahang, Assistant General Manager and Head of Brand Department, Heilongjiang Agricultural Investment Food Co., Ltd., said the purpose of creating a live broadcast hall is to create an “endless” rice festival. “This year, due to the impact of the new corona pneumonia epidemic and restricted flow of passengers in the exhibition hall, many people did not go to the place. We wanted to use the live broadcast room to keep up to date so that everyone knew more about Heilongjiang rice and Chinese rice. industry. “(Finish)
