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On October 15, 2020, the China Tourism Industry Expo officially started. For the first time, this year’s Travel Expo has tested an integrated “online and offline” exhibition model. Online exhibitions, forums, promotion meetings and business negotiations cooperate with offline meetings, enriching the content of the “Internet +” platform economy. So what are the highlights of this Expo?
Innovative meeting mode
This year’s Travel Expo will break the traditional inertial thinking and take the new online business model and format as a breakthrough point in the reform and innovation of this year’s China Tourism Industry Expo. You will have online openings, online exhibitions, online forums, online announcements, online contract negotiations, etc. A series of online activities, combined with offline activities, such as the Beijing-Tianjin-Hebei Regional Tourism Cooperation Working Conference, will create a new model that will be integrated online and offline. The online platform creates an advertising display space for each exhibitor, builds a virtual place scene through 3D, and adopts various methods such as director + “video, images, text” to display tourism resources, tourism products, product models of equipment, specifications, parameters, etc. Information to facilitate online browsing and ordering for buyers. At the same time, the “online live broadcast” function was opened for exhibitors to help exhibitors better promote products and brands through live broadcast, create a “live broadcast in online + offline consumption “, activate the consumer market and drive the recovery of the real economy. The online exhibition area is divided into five areas: Cultural Tourism Equipment Pavilion, Provincial and Municipal Pavilion, One Belt One Road Pavilion, Tianjin Pavilion (Tianjin Poverty Alleviation Collaboration Achievement Exhibition Hall) and the Comprehensive Service Pavilion. What needs special explanation is that this online showroom will remain open for one year, seamlessly connecting with the upcoming Expo and effectively enhancing the merchandising effect of the exhibition.
Highlight tourist equipment
The Travel Expo is the only national tourism fair with tourist equipment as a theme approved by the Ministry of Culture and Tourism. Combining Tianjin’s urban positioning of “one base and three districts”, especially the “national advanced manufacturing research and development base”, this year’s Tourism Expo will continue to focus on tourism equipment and strengthen the tourism equipment exhibition scale online. In addition to the five categories of cruises and yachts, caravan camping, personal travel equipment, products for outdoor activities, leisure and entertainment products, the exhibition also added sections of hydrophiles, mountaineering, hiking, cycling, hotel supplies and tourist goods and services. At the same time, to cooperate with the “2022 Winter Olympics”, the exhibition of ski equipment is also increased. Leading brands and recognized companies in tourism equipment such as Yutong Motorhome, Shengdong Wooden House, Yifei Smart Control, Ctrip, Tencent, China Telecom and others appeared at the Expo.
Focus on the results of the transaction
This year’s Travel Expo will focus on highlighting the word “transaction” and giving full play to promoting the consumption and cultural tourism industry. Building a well-known exhibition brand for Travel Expo, this year’s Travel Expo will hold multiple online travel product promotion conferences, focusing on product negotiation and marketing and inviting domestic and foreign buyers of tourism equipment, stage equipment and hotel supplies for online negotiations. Coupling, launching “one-to-one” procurement coupling activities to build an online procurement negotiation platform for the tourism industry, real-time announcement of transaction results, and improving efficiency and level of exposition.
Leading-edge convergence of views
This year’s Tourism Expo will continue to invite prominent guests from politics, business, industry, academia and research, focusing on “the survival and development of tourism in the post-epidemic era,” “the transformation and improvement of the cultural and tourism industry “and the” independent manufacture of tourism equipment Online speeches in various aspects such as In addition, in order to comprehensively promote cooperation and cultural and tourism exchanges in the three places in Beijing, Tianjin and Hebei, build the integration of culture and tourism markets and promote the construction of tourism demonstration zones, the Beijing-Tianjin-Hebei regional tourism cooperation working conference and joint promotion activities will be held to actively integrate into Beijing The coordinated development of Tianjin-Hebei culture and tourism.
Help alleviate poverty
This year is the last year of a decisive victory over poverty alleviation. In order to promote east-west cooperation in poverty alleviation and counterpart support cooperation to a new level and a new level, the Poverty Alleviation Cooperation Achievement Exhibition Hall has been specially created. from Tianjin, focused on Qamdo, Hotan, Huangnan, The tourist products in Gannan, Tianshui, Chengde, Changchun, Qingyang, Wanzhou and 9 other regions, as well as the tourist routes with regional characteristics, tourist, cultural and creative products and regional characteristics, provide platforms for exhibition and trade in tourist poverty alleviation areas.
Shows the characteristics of Tianjin
This year’s Travel Expo will cooperate with the well-known national OTA platform Meituan to hold a special exhibition and sales event for Tianjin cultural and tourism products, establish around 500 Tianjin cultural and tourism enterprises exhibition and sales venues, and it will establish 4 places of live transmission that integrate exhibition and sales. Sell Tianjin scenic spots, hotels, intangible cultural heritage, food and other products through the “exhibition + live broadcast” method, help companies conduct live broadcast trainings, and provide them with “wells” of free live streaming. At the same time, it also launched the “I · Tianjin” tourist season activity series, which focuses on the launch of 10 Tianjin boutique tourism routes and “registration and roaming in 16 districts” and other activity video collections. , which combine well-known Tianjin tourist attractions, cultural museums, popular night markets, and streetwear. The time card is connected in series, so that everyone can better experience the series of tourism products with characteristics of Tianjin. (Reporter Chai Ying)
