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Original title: Cloud Canton Fair boosts foreign trade
Canton Jiaotong is on the cloud, mutually beneficial to the world. Open the home page of the official website of China International Import and Export Fair (Canton Fair), and in the “Exhibitor + Exhibits 16 Categories and 50 Exhibit Areas”, more than 2 million exhibits have been gathered on the cloud. From October 15 to 24, the 128th Canton Fair will continue to be held online, the second “Online Canton Fair” since the Canton Fair was held.
Known as the barometer and weather vane of China’s foreign trade, the Canton Fair is a window, epitome, and symbol of China’s openness to the outside world. It is held in Guangzhou every spring and fall and has never been interrupted after 63 years. Canton Fair online uses the “cloud connection” method to build an invisible bridge between domestic and foreign companies, and buyers and traders communicate “screen to screen”, inject new impetus to international trade and empower to China to stabilize foreign trade.
Inject new momentum to activate global trade
“Thousands of products are exhibited online at the same time, and many buyers praise the 127th Canton Fair online. The 128th Canton Fair will be held online soon. Ukrainian companies will actively participate in it, and I firmly believe that the meeting will achieve good results. ” President Chizhkov is full of expectations for the 128th Canton Fair.
As of October 13, exhibitors at the 128th Canton Fair had uploaded 2,358,400 pieces of products, including 691,500 pieces of new products. Many Canton Fair and global debut products were unveiled.
“In the context of the standardization of epidemic prevention and control, the persistence of the Canton Fair holding shows that the Chinese government is taking concrete actions to ensure the stability and smooth flow of the industrial chain and chain of supply, and strives to break new ground and inject new momentum to activate world trade and promote the recovery of the world economy. “said Li Jinqi, deputy director and general secretary of the Canton Fair and director of the Center for China Foreign Trade.
“At present, the global epidemic has not been effectively contained. It is of great importance to continue running the Canton Fair online.” At the inaugural press conference of the 128th Canton Fair held on October 14, Xu Bing, Canton Fair spokesperson and deputy director of the China Foreign Trade Center said that online holding of the Canton Fair can effectively prevent the epidemic import risk, help open the blockade of import and export links and maintain the smooth functioning of the industrial supply chain. Help companies seize opportunities for demand recovery from countries around the world, such as “unlocking the epidemic” and global daily needs, expanding markets and ordering through online platforms, and consolidating stable recovery of China’s foreign trade.
The 128th Canton Fair established an online brand exhibition area and export product design award to encourage the exhibition of new products and technologies in the “cloud”, which will play a good demonstration and a leading role in the high-quality development of foreign trade.
In terms of global investment, this year’s Canton Fair uses the Global Partner Program and the Buyer Incentive Program as a starting point, making full use of 134 partners in 76 countries and regions, 41 media partners in 29 countries. and regions, and other major trading partners. The channel and the organization’s network promoted the Canton Fair online and held 35 cloud promotion events around the world.
Exploit diversified markets through the Canton Fair
Going to the cloud, what can you expect from the Autumn Canton Fair?
“Our main target is the European market and we will broadcast live in the afternoon and evening. This time we have built a live broadcast room for the production line according to customer interests. Customers can learn about our production, tests and other online processes “. Zhejiang Ginza Luggage Co., Ltd. Company CEO Chen Wanglun said.
In Zhejiang, many foreign trade enterprises are actively preparing for the Canton Fair online, using the important Canton Fair platform to develop diversified markets.
This year’s Canton Fair continues to establish 50 exhibition areas based on 16 product categories, with a total of approximately 60,000 booths and nearly 26,000 exhibitors at home and abroad. The scale is basically the same as the 127th session. How to quickly find your favorite exhibits? Compared to the first “Canton Fair Online”, what optimization and updates have been done on the official Canton Fair website this year? Xu Bing said that the approach will be optimized from four aspects: “enter”, “find”, “speak” and customer service intelligence.
The Canton Fair connects foreign trade companies and global buyers. It is a platform to promote an efficient and precise connection between supply and demand. It makes full use of information technologies such as the Internet, big data, cloud computing and artificial intelligence to improve the effectiveness of the exhibition. Exhibitors can display information about their companies and exhibits through graphics, video, 3D, VR, and other ways, forcing foreign trade companies to accelerate their digital transformation.
According to Xu Bing, this year’s Canton Fair seriously summarized the first online experience and updated the official website of the Canton Fair in terms of user registration, smart retrieval, mobile apps, docking negotiations and smart customer service. . Adopts columns as docking, virtual showroom, exhibitor live broadcast, news and events, conference services, cross-border e-commerce zone, etc., integrating all-weather online display, marketing promotion, supply docking and procurement , online trading and other features to comprehensively improve the user experience. Better help exhibitors “come in, search and talk.”
Show new actions in the new development pattern.
Canton Fair online is not only a great platform for the international market, but also a great stage for the great Chinese domestic market. Enter the platform of the official website of the 128th Canton Fair, click on the cloud showroom, and you will see that the online store pages of many exhibiting companies display the “National Sale” tag, which may match quickly with supply and purchase parts.
On October 16, the 128th Canton Fair will also co-organize the first “Domestic and international trade-driven dual-cycle promotion event-Canton Fair” together with the Guangdong Province Department of Commerce, which will be will be carried out in a combined way online and offline. Online, share the Canton Fair cloud resources, enhance the display effect of enterprises, compile high-quality domestic business enterprise highlights manuals, and post advertising through multiple channels; Offline, customs and other field guests will interpret relevant export policies to domestic sales, and three theme areas will be established at the event. Businesses can connect directly with buyers.
“The Canton Fair is a comprehensive platform to help foreign trade companies seize strategic transformation opportunities of economic development.” Xu Bing presented that in 2008 the global financial crisis broke out. In the situation where foreign trade exports were seriously hampered, the 105th Canton Fair took the lead for the first time. Open to domestic buyers, promote the transfer of exported goods to domestic sales and help companies digest production capacity and overcome difficulties. Since then, the Canton Fair has continuously increased its efforts to promote the integration of domestic and foreign trade. By expanding the invitation of domestic buyers, placing special signs, establishing national procurement centers, and holding domestic and foreign trade matchmaking fairs, it has promoted the efficient docking of foreign trade companies and domestic procurement companies. Development wins.
The 128th Canton Fair will actively promote companies to participate in the “dual cycle”, increase the invitation of domestic buyers, push online and offline in all aspects, and help the sourcing and purchasing parties to connect precisely, and through dual-cycle promotional activities, it will match the exports of foreign trade companies with domestic sales. station.
(Reporter Zhang Yi)
