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Original title: The sports industry accelerates towards the smart fast lane
The impact of the new corona pneumonia epidemic severely affected China’s sporting goods industry in 2020 and also delayed the 2020 China International Sporting Goods Expo (hereinafter referred to as the “Sports Expo”), which was supposed to to be held in May, until October. However, as the epidemic gradually stabilized, the sporting goods industry began to recover. In the special environment of the market, the sporting goods industry has begun to transform and upgrade, seeking a breakthrough in the direction of “all sports” and “intelligence”.
Under the concept of “complete sports” and “great health”, the macro trends of China’s sporting goods industry have gradually been clarified and industry development opportunities have emerged; Driven by “intelligence”, the sports industry has gradually overcome the limitations of time and space and has expanded. Expand the market space in the dimension of
The ever-sinking consumer market and the gradually restored social production and consumption environment have brought new hope to the industry. The rapid development of the home fitness field, the gradual formation of the online sports industry, and the large-scale application of new technologies have become in 2020 The new development characteristics of the sports industry in 2015.
Liu Fumin, director of the Department of Economics of the State Sports General Administration, said that the resumption of work and production in the sports industry is accelerating. With the gradual release of sports consumer demand temporarily suppressed by the epidemic and the growing awareness of the fitness and health of residents under the influence of the epidemic, the sports industry is recovering and developing New highlights of the contrary growth in China.
Since March this year, with the resumption of work in various fitness venues, the demand for fitness has gradually recovered and achieved growth, directly driving popular sales of home fitness equipment. According to a survey by the Federation of Sporting Goods Industry of China, the sales of home fitness equipment such as treadmills, rowing machines, yoga mats, bungee cords, dumbbells, etc. have shown explosive growth. Even treadmills and dumbbells were out of stock across the country, and the lead time for company orders generally exceeded 3 months. According to data from Suning.com, sales of home fitness equipment in the first half of this year increased 269% year-on-year, and sales of dumbbells, hula hoops and yoga mats increased by as much as 500% , 391% and 332%.
At the same time, the outdoor sports industry has developed rapidly. The epidemic has sparked people’s enthusiasm for participating in outdoor sports and has fueled the growth in sales of various outdoor sports equipment. According to relevant statistics, sales of outdoor sports products such as bicycles and tents in China have also grown rapidly.
Liu Fumin said: “I asked some export-oriented fitness equipment companies. During the epidemic, the sales volume just increased. Logically speaking, the export of the epidemic would be inconvenient. During the epidemic, international exchanges were not so fluid as before, but in terms of fitness equipment. It is an increase. Many foreign users place large orders. I asked a company that accounts for 70% of their exports and their exports increased 20% year-on-year. At first I did not believe it , but it seems to be the case. The internal epidemic was quickly controlled. It provides a very good environment for the prompt resumption of work and production in the sports manufacturing industry. In addition to the foundation of our country, the quantity and quality of the Sports products are guaranteed and external demand increases, so orders will increase. “
Liu Fumin said that during the epidemic, some sports service companies have been seriously affected. On the one hand, they need to bite their teeth to overcome difficulties. On the other hand, they need to broaden their thinking, find suitable business models, and use innovative products to meet new consumer needs.
Under the concept of “complete sports” and “great health”, the macro trends of China’s sporting goods industry have gradually become clearer and opportunities for industry development have emerged. The integrated “all sports” solution has become a new way for companies to traverse the original field and find a new living space.
In addition, “intelligence” has become a major trend in the sporting goods manufacturing market this year, and personalized high-tech backed custom products have entered the consumer field of vision. Liu Fumin said: “The national fitness facility upgrade project has become an important area of the new digital infrastructure. The technology and intelligence of public sports service provision is comprehensively accelerating, especially in the transformation and improvement of smart fitness facilities, the construction of large-scale stadium information and national fitness information. The establishment of service platforms and other aspects have brought about profound changes in the quality of the public sports service offering. Online sports participation and smart methods have also developed rapidly, especially during the epidemic period, which has become an important solution for fitness activities.Live fitness, online Workouts, online events, etc. are extremely popular. With the widespread use of fi smart tness and virtual reality equipment, online and offline scenarios are effectively opening up, deeply solving bottlenecks and pain points for residents participating in sports and fitness, and improving the rigidity of the style of sports life “.
Personal fitness statistics teams, smart campus sports management, and unmanaged community fitness venues for all citizens have become the hot spots for discussion at the sports expo. While adjusting to the trend of market integration, individualization and intelligence development, the sports goods manufacturing industry actively integrates user customization needs and high-tech technologies into a new trend. Furthermore, various vertical subsectors, including stadium seating, have also started multiple attempts to meet the needs of the market and the public.
Whether it is the competition performance industry, fitness and leisure industry, or event organization, content streaming, and fitness engagement experience methods, all are undergoing profound changes, making great strides. towards digitization, computerization and intelligence.
Liu Fumin said that during the period of the “14th Five-Year Plan”, the sports industry will face heavier tasks than the period of the “13th Five-Year Plan”. He said: “This year is the year of preparation of the Fourteenth Five-Year Plan. We must make good use of the institutional advantages of the Five-Year Plan, make decisions and then move forward, promote orderly optimization and improvement of the industrial structure, accelerate the development of industries. advantageous and focus on building a solid industrial base. To promote the modernization of the industrial chain, it is necessary to deploy the innovation chain around the industrial chain, design the industrial chain around the innovation chain, enhance independent innovation capabilities, open new paths to promote high-quality development, show new actions in the construction of a new pattern of development and gradually become a country Industries pillars of the economy. “
