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Original title: The first Apple iPhone 12 5G is here! But Apple dived late, maybe because of this
Waiting, looking forward to it, the iPhone 12 will finally be late.
The new iPhone, which is usually unveiled at Apple’s Fall New Product Launch event in September each year, finally caught up this year, disappointing many fans. However, this also made Apple’s second fall conference on the early morning of October 14 Beijing time attract a lot of attention.
This is also the first time Apple has “split in two” the fall conference.The protagonist, the protagonist everyone was looking forward to, the iPhone 12, finally lifted the mystery at the press conference.
Enter the 5G era
Unsurprisingly, Apple’s 5G mobile phone is finally available.
This year, Apple’s iPhone 12 series launched a total of 4 models. Besides the regular iPhone 12 and iPhone 12 mini, there is also an upgraded version of the iPhone 12 Pro series.All new models support 5G communications, becoming the first 5G mobile phone series in Apple’s history.
According to reports, the US model of iPhone 12 currently supports the 5G millimeter wave standard, while China is the Sub-6GHz standard.
In addition to the normal 5G network, the iPhone 12 series is also equipped with the smart data mode, which can assign 4G or 5G networks according to the bandwidth of the application. this means,Users can specify to use the 5G network in big data scenarios (such as video) and use the 4G network in small data scenarios,To balance the 5G experience and energy savings.
The four mobile phones have three sizes, namely 5.4 inches, 6.1 inches, and 6.7 inches.
Among them, the iPhone 12 and iPhone 12 Pro are 6.1 inches, both on sale on October 23. The former has a polished aluminum frame, five colors of black, red, blue and green, and the memory capacity is 64/128/256 GB. The latter is a polished stainless steel frame, the colors are gold, silver, graphite, navy blue, and the memory capacity is 128/256/512 GB.
iPhone12 Pro Max has become the largest iPhone ever with a size of 6.7 inches.The previous record holder is the iPhone 11 Pro Max (6.5-inch) released in 2019. Similar to the iPhone 12 Pro, the phone also has a polished stainless steel frame, four colors of gold, silver, graphite and blue, and 128 / 256/512 GB of memory options.
At the same time, the iPhone 12 series also has a small size mini version – the size of the iPhone 12 mini is 5.4 inches. However, its performance has also been reduced, its memory capacity is selected as 64/128/256 GB and it is available in five colors: red, black, white, blue and green.
The conference’s two largest and smallest phones will launch on November 13.
In terms of imaging settings, the iPhone 12 and iPhone 12 mini will be equipped with dual cameras, while the iPhone 12 Pro and Pro Max will be equipped with three cameras, with 12 megapixel, telephoto and ultra wide-angle camera lenses. wide angle.
Among them, the larger iPhone 12 Pro Max takes photography to the extreme, with a 5x optical zoom, a 47% larger sensor size, and an 87% increase in low-light shooting capabilities.
It should be noted that the Pro series is also equipped with Apple’s new ProRAW feature, which enables the phone to have powerful computational photography capabilities and RAW shooting capabilities. The back of the iPhone 12 Pro also has a LiDAR scanner. It can be used for AR, room scanning, etc. LiDAR scanners also help to focus automatically in low light, shortening the time it takes to take pictures.
Another change from this year’s model is that it has returned to the right angle bezel of the iPhone 4/5 from the era of curved bezels that once opened the iPhone 6. Suitable for nostalgia, but also suitable for thinking about the present and the future from the origin of distant memory.
Unsurprisingly, the iPhone 12 series uses the same A14 Bionic chip as the iPad Air released last month. It is currently the latest and most powerful chip from Apple. It uses a 5nm process. The CPU performance of the 6-core design is 40% higher than that of the A12 chip. The GPU is a 4-core design and the performance is 30% higher than the A12.
Apple late dive
It should be noted that the price of the new model is higher than market expectations before the press conference.
The iPhone 12 Mini starts at $ 699, the iPhone 12 starts at $ 799, and the iPhone 12 Pro starts at $ 999. Previously, the market expected the iPhone 12 mini to start at $ 649, the iPhone 12 would start at $ 749. and the Pro version would start at $ 999.
Only the most expensive ProMax version is consistent with previous market expectations, starting at $ 1,099.
Perhaps due to the high price, near the end of the press conference, Apple’s share price plummeted, falling 3.6%. At the close, the company’s share price fell 2.65% to $ 121.1, with a market value of $ 2.07 trillion.
Tianfeng Securities analyst Ming-Chi Kuo released an investigative report ahead of the press conference, saying that iPhone 12 shipments are expected to be significantly higher than the other three models. Specifically, the proportion of shipments of iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max is 20-25%, 40-45%, 15-20% and 15-20%, respectively.
“Although the price of the iPhone 12 mini is relatively low, it cannot meet the general needs of users of a large screen. The iPhone 12 Pro and Pro Max have higher specifications but higher prices.”Guo Mingchi noted, “Therefore, we believe that iPhone 12 has the highest shipping ratio in the iPhone 12 series.”
Guo Mingchi also emphasized that the key to shipping the iPhone 12 series is price. He said that although 5G is a key hardware upgrade for the 12 series, as 5G services have not yet become popular,The key to consumer decisions is still price.
At the time he predicted:
If the price of the iPhone 12 is lower than that of the iPhone 11 (starting at $ 699), we forecast that the supply chain share price will continue to rise after the launch of the new iPhone.
If the price of iPhone 12 is 0-100 US dollars higher than that of iPhone 11, we predict that after the launch of the new iPhone, some investors may make a profit first, and more investors will adopt a wait-and-see attitude and wait for the results. of the reserve.
If the price of the iPhone 12 is more than $ 100 higher than that of the iPhone 11, we predict that the supply chain share price will be revised after the launch of the new iPhone.
The iPhone 12 now starts at $ 799, which is $ 100 higher than the iPhone 11.According to Guo’s judgment, the downstream supply chain market can wait and see or even adjust – Apple’s stock price has set an example.
“This year’s epidemic has accelerated demand for PCs and tablets. At the same time, the impact of the (epidemic) on the economy has also generated a feeling of caution among consumers around the world,” said Wang Xi, director Research report from IDC in the field of smartphones in China, to 21st Century Business Herald According to the journalist’s analysis, under the premise of cautious consumption, consumers’ budget for the purchase of mobile phones will also be diverted towards tablets and PC. Therefore, from both the supply and demand extremes, mobile phones, especially high-end products, have a big impact.
(Author: Yang Qingqing Editor: Liu Xueying, Xu Xu)
