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Original title: Products have a way out and have confidence in alleviating poverty (decisive battle against poverty)
Consumption poverty alleviation is an important way for social forces to participate in poverty alleviation. In a decisive battle to overcome poverty, all localities and departments have vigorously carried out poverty alleviation activities by consumption, lots of characteristic agricultural products have come out of the mountains to support poverty alleviation industries and each time more poor people have achieved stable poverty alleviation. As of the end of August, 22 provinces in the central and western regions have identified more than 94,000 poverty alleviation products, providing a total of 941.8 billion yuan in goods and about 130 billion yuan in sales.
Online and offline efforts to unlock agricultural products outside the village
Qingyuan Mochi, Lianshan Rice, Guizhou Five-Grain Eggs … Huadu Huadu’s Huadu Yongda Xinchengmen Store, Huadu District, Guangzhou, is full of high-quality agricultural products from Guangdong and Guizhou.
“This is the first flagship store in Guangzhou that integrates the sales and experience functions of poverty alleviation products.” Chen Xiaoan, leader of the poverty alleviation task force sent by Guangzhou to Qingyuan City, presented that in the first month of opening, each store sold more than 600,000 yuan of agricultural products for poverty alleviation.
“Order agriculture, the market is not worrying, we farmers are calm.” Relying on the support of policies, Huang Tianyun in Majiao Village, Dadong Town, Qingyuan City has become a great Qingyuan hemp chicken farmer. Not only did he get rid of poverty, but he also led more than 10 villagers to enrich themselves together.
To alleviate poverty through consumption, one end is connected to the money bags of the poor and the other end is connected to the vegetable baskets and fruit plates of thousands of households. How to precisely match effective demand?
Efforts are made online and offline to innovate the production and sales coupling mechanism. In early August, Hunan yellow peaches entered the ripening season. The “Cloud Supermarket for Poverty Alleviation” launched by the relevant departments of the province was helpful. The platform connected 45 media in the province and sold 156 million yellow peaches in half a month. At the same time, the platform has also optimized the functions of “one-click store, one-click live broadcast and one-click start”, and farmers can open live broadcast sales by themselves.
Targeted poverty alleviation and east-west poverty alleviation cooperation have played a role. Ma Xinming, director of the Beijing Municipal Office for Poverty Alleviation and Support, said that in recent years, Beijing has mobilized more than 4,600 soup kitchens and unions to purchase poverty alleviation products in designated areas. In Guangdong, the province has established a special product trade market for east-west poverty alleviation cooperation, and the source of goods covers the poverty-stricken areas in 15 provinces.
Policy support to promote more poverty alleviation products on the market. Recently 3,143 consumer poverty alleviation counters have landed on 320 Wanda Plazas in lots. “Counters, pavilions and special areas selling poverty alleviation products are becoming a form of sale for consumers to get closer to each other.” Introduced Hong Tianyun, deputy director of the State Council’s Office of Poverty Alleviation. Shopping malls with special areas implement rental subsidies and there is no income fee for poverty alleviation counters.
“Special agricultural products should not only be sold, but also at a good price.” To further expand sales of products to alleviate poverty and stimulate the market’s consumption potential, the Office of Poverty Alleviation of the State Council, the National Development and Reform Commission and other departments have recently organized the activities of the National Month of Consumer Poverty Alleviation. It marks the official launch of the consumer poverty alleviation action. By the end of this year, domestic sales of poverty alleviation products will strive to reach 200 billion yuan, “Hong Tianyun said.
Break industry lockdowns and tap into consumer potential
In the vegetable planting base of Xinmin Village, Guandi Town, Linxi County, Inner Mongolia Autonomous Region, green cabbage and purple eggplant are growing well.
“Working at the gate, Yueyue can see the live money!” Villager Liu Guiqin said as he gathered vegetables. Before planting corn, the days were tight throughout the year. He also wanted to grow vegetables, but the investment in facilities was large and the planting technology was difficult. , The market is hard to find.
The Fengtai District counterpart in Beijing helped Linxi County. Yuegezhuang Wholesale Market built a vegetable base in Xinmin village. It provided water and electricity facilities, bought farm machinery, introduced technology, made up for shortcomings in cold chain logistics, and solved problems that cannot be solved by a single household. Chen Songjie, secretary of the Xinmin Village Party branch, said that a truck full of vegetables was transported to Beijing every morning. Since August, more than 60,000 eggplant catties, 50,000 cabbage catties and 20,000 cauliflower catties have been transported to the Yuegezhuang market. The villagers got rid of poverty and became rich.
Create a new platform to tap into new consumer potential. On September 6, Hunan Province launched the Consumer Poverty Relief Month activity. 1,580 high-quality agricultural products enterprises from 55 impoverished counties and some non-poor counties brought tens of thousands of characteristic Hunan agricultural products to a centralized exhibition in Changsha.
A stove was installed in the Huayuan County living room, and the staff were cooking steaks made from Xiangxi yellow meat. The delicate taste and mild taste have made citizens full of praise. Tian Ye, the person in charge of the living room, said: “At present, there are 18 companies in the room and there are more than 1,300 kinds of comprehensive products. During the trial operation last month, sales reached more than 4.8 million yuan “.
“Unexpectedly, our products are so popular with the citizens of Changsha,” said Huang Pingping, director of the Xiangjiang Professional Farmers Cooperative in Shangjiangwei, Jiangyong County. Originally, only 2,000 kilograms of fragrant ginger were prepared to “taste the water,” but I wasn’t expecting it anytime soon. I was exhausted.
In the first eight months of this year, Hunan identified 10,082 poverty alleviation products, involving 127 counties and districts, and amassed 7 billion yuan in sales of poverty alleviation products. In the next step, Hunan will continue to improve the consumer poverty alleviation service platform, strive to promote the improvement of consumer poverty alleviation, and create a long-term social poverty alleviation mechanism.
A packet of rice, a barrel of oil, a bad fruit … Every poverty alleviation product is consumed by an industry that supports it, supporting the hope of alleviating poverty in poverty-stricken areas.
Expand the industrial chain and help alleviate high-quality poverty.
Consumption relief is essential to improve product quality.
In Xintian County, Hunan Province, sweet potatoes are a specialized local industry with a planting area of 80,000 mu, but this “sweet industry” also faces problems. “Although the production is high, the product is unique and the benefits cannot be improved,” said Peng Aiping, general manager of Hengfeng Grain and Oil Co., Ltd. candidly.
Can we get rid of poverty by growing sweet potatoes? Hengfeng Cereals and Oils closely followed the adjustment of the market structure and developed a new product “sweet potato rice” made from sweet potatoes, which was selected as a high-quality agricultural product in the poor areas of Hunan province. Last year, the company added processing equipment, such as dryers and cutters, and signed agreements with more than 500 farmers to process more than 2,000 kilograms of sweet potato rice per day.
“With the guarantee of the order, the ‘piece of oil’ will become the ‘piece of gold'”. Wang Guangjun, a villager from Daguanbao village in Xintian County, opened a vacant lot and planted 10 mu of sweet potatoes, with a yield of more than 7,000 jin per mu and an income of more than 3,000 yuan per mu.
“Development of poverty alleviation industries has its cycles and laws.” Hong Tianyun said that in many poverty-stricken areas, the industrial chain behind poverty alleviation products is not long, the ability to withstand risks is weak, and the level of scale, standardization and brand of products is not high; On the one hand, related deficiencies in facilities and logistics still need to be remedied. Along with alleviating poverty through consumption, many companies have established planting and breeding bases and deep processing bases in poverty-stricken areas to cultivate business entities with market competitiveness.
Dai Shusen, general manager of Yuegezhuang Wholesale Market in Fengtai District, Beijing, said that the establishment of vegetable planting bases in Xinmin Village aims to attract more agricultural enterprises and professional producers to start their businesses here and cultivate a intensive and efficient modern agricultural industry.
“Guangdong has identified 808 production bases across the country and gradually formed a full-chain consumption poverty alleviation model,” said Liang Jian, full-time deputy director of Guangdong Provincial Poverty Alleviation Office. Guangdong is accelerating the construction of network infrastructure in poverty-stricken areas, storage and preservation cold chain logistics facilities, wholesale markets, and The distribution center is striving to achieve a win-win situation in production, distribution and consumption, and provides strong support for high-quality poverty alleviation.
