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Original title: National Day box office exceeded 3.9 billion yuan, the film market is recovering
Source: Guangming Net
Guangming Daily reporter Niu Mengdi
This year’s National Day coincides with the Mid-Autumn Festival, marking the beginning of an 8-day holiday. During the vacation that just ended, nearly 100 million people entered the movies to enjoy a feast of light, movies and listening. From October 1 to 8, the domestic movie box office exceeded 3.9 billion yuan. These data fully show that the film market is recovering.
according toChinese movieAccording to the survey results of the “Chinese Film Audience Satisfaction Survey · National Day Archive 2020” published by the Center for Art Research, the satisfaction score of the National Day archive was 85.5 points, occupying the second in the satisfaction of the National Day archive in the last four years and third in the 35 historical survey periods. The original Spring Festival preparatory films “Win Championship”, “Jiang Ziya” and “Pioneer” during the period will be released along with the poverty alleviation films “My Hometown and I” and “Home at One Point” designed to National Day this year. Five films cover comedies. , Plot, animation, action and other different types, focusing on different themes such as rural poverty alleviation, sports competition, Chinese classic comics, etc., delivered 3 movies with more than 85 points in audience satisfaction and 2 movies with a box office of more than one billion yuan. , To promote the accelerated development of Chinese films.
The investment did not leave, the talent did not leave, the audience did not leave
The 2019 National Day archive coincides with the 70th anniversary of the founding of New China. Three new blockbusters, “Me and My Country”, “Captain of China” and “The Climber” were released on the same day. The box office reached 4.466 million yuan, setting a new box office record in the history of Chinese cinema. Affected by the new corona pneumonia epidemic this year, a large number of new films will be released in the National Day archive, which is both pressure and motivation for the Chinese film market. The pressure is that the haze of the epidemic has not completely dissipated. It has only been more than two months since work resumed on July 20. Although the attendance limit has been raised to 75%, it is not normal after all; the results are also obvious. “Hometown” topped the National Day box office with a box office of 1.87 billion yuan, “Jiang Ziya” achieved a box office of 1.384 million yuan, and “Winning Championship” had a cumulative box office of 640 million yuan.
The survey “Chinese Film Audience Satisfaction Survey · National Day 2020” found that the higher overall audience satisfaction with National Day movies and the satisfaction provided by different films in different dimensions have driven the market to rebound. In general, under the guarantee of high-quality creative standards, the National Day archives have a positive interaction with the film, audience enthusiasm has increased, and willingness to share and spread has increased.
The gratifying results achieved in this year’s National Day archive prove once again that Chinese films are still in the golden period of development, investment has not gone, talents are not gone, and audiences are not gone. gone. During the 8-day vacation, going to the theater to watch movies has become an important way for the national audience to enjoy family entertainment. Everyone seems to be using the National Day stalls to make up for regret for the Spring Festival stalls. In the opinion of film and television practitioner Tang Shanli, this important post-epidemic period has brought vitality and hope to the industry and strengthened confidence in the sustained, healthy and steady development of the Chinese film industry.
Attention continues to be paid to good content, word of mouth is the key to victory
“My Hometown and Me”, released on October 1, became box office and word of mouth in the National Day movie. “Tears of laughter” is a catchphrase from “My hometown and me.” Judging by the reputation of the current audience, the film has achieved this effect. 5 groups of 5 films created by today’s leading creative team with the greatest box office appeal The short film, with a closely related comedy style, made audiences not only laugh, but also excited. The film tells stories of villages of origin in different regions to show the changes in the countryside in the process of getting rid of poverty and building a well-off society in a comprehensive way, allowing the audience to pick up the warmth and move from the comedy. Rao Shuguang, president of the China Film Critics Society, said: “The true feelings and blessings of my hometown in” My Hometown and I “are undoubtedly the softest and most delicate affection in people’s hearts, And it’s also a natural patriotism. This relationship is longer, deeper and stronger. The success of “My Homeland and Me” and “My Hometown and Me” has established the branding effect of mainstream movies. “
The other two films in the National Day archive are equally interesting. “Winning Championship” uses the growth path of real female volleyball players and fierce competition scenes to vividly show the thorns and glory of the China women’s volleyball team for the past 40 years and promote the spirit of the volleyball team. female. In the second half of the National Day archive, “Get Home at One Point” features the theme of youth entrepreneurship and rural poverty alleviation in the form of a light comedy. The overall beat is lively and smart, giving the audience a fresh and happy viewing experience.
According to the survey of “Chinese Film Audience Satisfaction Survey · National Day Archive 2020”, the audience satisfaction of “My home and I” is 87.5 points, ranking first in this survey. year and fifth in historical polls, second only to “Me and my hometown.” “La Patria” ranks second in satisfaction on the National Day archives. The satisfaction scores for “Winning the Championship” and “Getting Home in One Point” were 86.4 points and 85.5 points respectively, ranking fourth and fifth in single-movie satisfaction in the National Day archives across the years. years. From the results of the ranking, it is not difficult to see that good content during this year’s National Day programming continues to attract attention, and word of mouth remains the key to victory.
Little people refract the great era and resonate with the audience.
Since the movie “The Founding of a Nation” more than 10 years ago, the series “Wind”, “Take Tiger Mountain”, “Operation Mekong”, “Operation Red Sea”, “Wandering Land” and “The Wolf Warrior “They have successively become screen hits, and mainstream movies have grown gradually. Acting for the film market box office. In the archives for National Day 2019, new mainstream films represented by “My Motherland and Me” have emerged, further reflecting the growth of mainstream films in narrative innovation, genre cultivation and industrial exploration. In the 2020 National Day archive, the new top movies represented by “Win the Championship,” “My Hometown with Me,” and “My Home at One Point,” reflect the spirit of the great age by telling stories of little people and awaken the resonance of the audience.
“A Little Home” is the latest film to appear in the National Day archive, and it is also the youngest. It can’t be compared to such big productions as “My Hometown and Me” and “Winning the Championship,” but his light and smart style has become National Day. A landscape from the archive. In the eyes of many viewers, a film about young people returning home to start a business can be polished with such ease and beauty. In addition, mainstream cinematographic works that focus on poverty alleviation, show the theme of National Day or reflect the characteristics of the new era, such as “Beautiful Life” and “Military Parade 2019” have also achieved good social benefits during the National Day calendar.
This year’s National Day holiday is the first time in a real sense after the epidemic. With a 75% limit on movie attendance, it’s not easy to achieve such results. The comprehensive quality of films of different types and subjects is excellent and the audience feedback is good. With the support of high-quality domestic film productions and the constant and standardized epidemic prevention and control, the Chinese film market has experienced the restart of the summer holidays and the test of the national day. The confidence of the professionals has been restored and the market has recovered and stabilized.
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