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Original title: “New Year’s Taste” is available for National Day. Qunar.com: Family Outings Rise 40% Year Over Year and Reservations Become the New Normal
The longest Golden Week ended. On the National Day after the epidemic, the Chinese made up for the regret by the Spring Festival and passed the “New Year”. The Qunar platform integrates various data found on the platform:
Compared to last year’s National Day holiday, the average Chinese traveled 0.6 more days, reaching 4.82 days, which is equivalent to 5 nights in a hotel during the National Day holiday; per capita consumption increased by nearly 200 yuan year over year, reaching 1809 yuan; more people chose more efficient Express transit and air travel during vacations nationwide increased nearly 10% year-on-year. Among them, the number of air tickets booked through the Qunar platform exceeded 15% last year.
Under the standardization of epidemic prevention and control, the tourism industry has accelerated its return to the bloodstream and the internal circulation pattern is remarkable. Data from the Qunar platform shows that bookings for various tourism products in Hubei have recovered to more than 70% from the same period last year, Xinjiang has recovered almost 80%, Shandong Qingdao has recovered to 80% and the number of reservations in various Yunnan cities exceeded 30% during the same period last year. The number of reservations of tourist products in 15 provinces and municipalities of the country exceeded last year.
After playing for more than a long time
Some people were reunited with their families after 8 months, some bought tickets a month and a half in advance and some were traveling with their family for the first time …
With effective control of the epidemic, the confidence of travelers when traveling quickly recovered. The longest Golden Week and the Mid-Autumn Festival come together, allowing more people to leave their homes to see Kyushu.
During the “Eleventh Golden Week” this year, the average travel time on the Qunar platform increased significantly compared to last year, reaching 4.82 days. This is equivalent to every traveler staying in a hotel for 5 nights and spending more than half a day on this vacation.
Due to the restriction of cross-border travel caused by the epidemic, the year-on-year growth trend of travel abroad has come to an abrupt halt. Tourists who chose long-term trips abroad in previous years will turn their attention to China this year. The increase in the average length of stay has made self-driving tours, in-depth tours, niche tours and other new forms of travel popular in China, and more beautiful landscapes have been projected that have been ‘ignored’ by people in the past.
Qunar platform integrated airfare, hotels, tickets, entertainment and other booking data found that the western regions, dominated by Sichuan, Qinghai, Gansu, Yunnan, Guizhou and Inner Mongolia, are more popular than last year. Especially in Aba in Sichuan and Haixi in Qinghai, the sales of various tourism products have more than doubled year after year, becoming an absolute hot spot for this year’s National Day.
Each person spends 200 yuan more, the appointment becomes the new normal
The number of travel days has increased and the average consumption has also increased. Before National Day this year, local governments enacted a series of tourist preference policies such as free tickets or reductions or exemptions, but on the Qunar platform, the per capita consumption of National Day tourism was even higher than last year.
According to statistics from the Qunar platform, this year’s spending per capita on National Day trips reached 1,809 yuan, 200 yuan more than in the same period last year per passenger, which is equivalent to the average price of a night in a few star hotel.
When analyzing the age of the passengers, it was found that the post-90 generation with the highest consumer power has become the absolute main force. At the same time, due to the impact of the epidemic, there has been a significant increase in the number of people traveling with their families compared to last year. Data from the Qunar platform shows that family tourism consumption on the platform increased by almost 50% year-over-year, and family excursions led to National Day being celebrated.
Another manifestation of the increase in average consumption is the improvement in the consumption structure. More people choose to travel on time, efficient and safer transportation on National Day this year.
According to Lan Xiang, dean of the Qunar Big Data Research Institute, during the National Day period, Qunar platform air ticket bookings increased 15% year-on-year; domestic civil aviation routes have carried 11.5 million passengers, an increase of 3.8%. Lan Xiang predicts that the total passenger volume of civil aviation will continue to increase after the holidays and will increase day by day.
Not only that, the long-term travel mode combining multiple modes of transportation, such as “plane + car rental”, “plane + train”, etc., is becoming mainstream. Data from the Qunar platform found that while the number of new car rental users during National Day this year increased significantly, the top ten train ticket booking platforms in various cities accounted for more than half of the ten main sales of the province.
In recent years, the airport has become a hub for multiple transportation vehicles year after year. For example, Beijing Daxing Airport, Shanghai Hongqiao Airport, Shenzhen Baoan Airport, passengers can transfer to the high-speed train within half an hour of getting off the plane.
The use of high technology, digital management and scientific deployment make traveling under the normal prevention and control of epidemics more reasonable and safe. Data from the Qunar platform shows that the number of travelers who made advance reservations during the National Day holiday increased by 36% year-on-year, and “booking” has become the new normal for travel.
Confidence in travel soared in 15 provinces (municipalities). Reserves exceeded last year.
Behind the increase in travel time and the growth in average consumption is the full restoration of tourism confidence. Data from the Qunar platform shows that the epidemic in Qingdao, Shandong, Ruili, Yunnan and other places was under rapid control before the holiday, which did not affect the local National Day tourist product stocks.
As of October 8, the number of reservations of tourism products in Shandong and Qingdao on the Qunar platform rebounded to 80% from the same period last year, and the number of reservations in various Yunnan cities exceeded 30% in the same period last year.
From a national perspective, the internal circulation development model is remarkable. On the Qunar platform, bookings for various tourism products in Hubei have recovered to more than 70% from the same period last year, and almost 80% in Xinjiang. With the best Tibet, Qinghai and Hainan recovered, the number of travel product reservations on the Qunar platform increased by more than 30% year-on-year.
With interprovincial tourists and local tourists intertwined, the number of travel reservations in 15 provinces (municipalities directly dependent on the Central Government) exceeded last year. The “internal circulation” model of the tourism industry promoted the general improvement of this year’s National Day tourism.
