The second tallest National Day archive in history was born. The annual box office of Chinese films is 12 billion, and it is the world’s top box office.

Original title: the second highest National Day archive in history was born, and the annual box office of Chinese films is 12 billion yuan

The National Day archive in 2020 announced that it will end with a box office of 3.95 billion yuan, making it the second-highest box office in history.themeThe emergence of diversified types, the blessing of digital advertising and theEffective control, Attendance rate has increased to 75% and other factors, China’s cumulative annual box office in 2020 has exceeded 12.2 billion yuan (1.8 billion yuan).American dollar), just US $ 100 million from the North American box office of the world’s largest ticket store.

According to the “2020 National Day Papers” published jointly by Lighthouse Research Institute × Lighthouse Professional Editionmarket“Insight”, this year’s National Day archive (10.1-10.8) screened 3.14 million, with a total of 99.594 million viewers; the top three films “My Hometown and I” (1.87 billion), “Jiang Ziya” (1.38 billion) and “Winning Championship” (360 million) contributed 90% of the total box office.

At the same time, films of different themes and types show different market trends. Under the beaconreport, The sports theme “Winning the championship” completed the box office advancement of the action movie “Vanguard” on the second day of the National Day archive, while the main theme of the movie “My hometown and I” was in the third and fourth day of programming respectively, one day after another. The box office and total box office surpassed the animated film “Jiang Ziya”, led the counterattack, and ultimately won the calendar championship.

Word of mouth remains the standard for measuring market performance. Beacon’s report showed that “My hometown and I”, “Win the championship” and “Get home in one spot” all reached a score of 9.2+.DoubanWith a 7.2+ reputation, the box office for all three films has risen against the trend; furthermore, according to the six dimensions of the entire network.Public opinionThe analysis shows that the positive public sentiment of the three films is equally high, and the proportion of positive public sentiment in “Jiang Ziya” is the lowest, which is not highly evaluated in the dimensions of “emotion” and “story”.

In addition to some films, the inspiring youth film “Get Home at One Point” has a box office of more than 100 million yuan, and has outperformed the trend for three consecutive days in terms of film placement, box office and attendance, with great resistance. The film is produced by Chen Kexin and directed by Xu Hongyu, starring Liu Haoran, Peng Yuchang, and Yin Fang, and is the main creator.teamThe average age is under 30, and is the youngest among all National Day films; Among ticket users, the proportion of women and post-95 is also significantly higher than other films.

Digitization continues to drive the film market under the new normal.The InternetFilm and television representative,Ali PicturesNot only was he involved in the production and distribution of three National Day films, “My Hometown and Me”, “Winning the Championship” and “Home in One Point”jobs, Su Beacon Professional Edition, also launched the digital advertising workbench ahead of the National Day archive, and published a series of advertising data lists, including “Presale“Trend flight chart” including intelligenceMarketing toolsPerform integration and upgrade to create a new advertisementoperating systemAnd enabled the announcement of the National Day archives.

In addition to providing real-time data monitoring for the listing announcement, a number of smart marketing tools from Lighthouse have also been applied to the National Day Archives announcement. For example, “My hometown and I” through the lighthouse “Ten thousand stores”Service, Taobao won 200,000+storeTotal number of exposures across the network exceeded 100 million The launch of the “Ten Thousand Stores Broadcasting” campaign by Beacon Impact Broadcast has allowed coverage of “Hometown” to rank first in the same period.

Beacon impact transmission has become the standard equipment for the new normal announcement. It has resonated and enhanced with Ali’s ecology, releasing exclusive positions, innovative seckills, fission red envelopes, and smart teamwork. The lineup of guests such as Gao Xiaosong, Shen Teng, Xu Zheng, Ning Hao, and other guests has detonated. Many National Day movies such as “My Hometown”, “Get Home at One Point” and “Pioneer” were announced online, attracting more than 10 million users to watch the live broadcast. Since its launch, the “Impact Broadcast” beacon has sold more than 1 million tickets.

In the post-epidemic period, on the basis of the continuous innovation of content topics, a higher rate online and changes in the field of digital marketing will continue to promote the advancement of the film market under the new normal and bring a huge value to the industry. National Day 2020 archives will also be the futureindustryProvide samples for development.Chinese movieOn the way to truly becoming the world’s largest ticket store, it will also be tested on multiple industry links.

(Source: Caijing.com)

(Responsible editor: DF515)