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Original title: Mooncakes with this flavor are on sale! Search volume shot up 700%! totally unexpected …
Summary
[¡Los pasteles de luna de este sabor están agotados! ¡El volumen de búsquedas se disparó un 700%! Inesperadamente]Taobao data shows that young people’s tastes of mooncakes are a bit peculiar: Mooncakes with snail noodles, spicy chicken, spicy noodles, leeks, and pearl milk tea are in the top five. . Among them, snail noodles are the most popular among young people. Loved by readers, search volume skyrocketed by 700%! Leek mooncakes were up 170% and durian mooncakes were up 30%. (CCTV Finance)
The Mid-Autumn Festival this year coincides with National Day,
Make these holidays different from previous years
Then,
inconsumptionWhat new trends are there on the Internet?
During the Mid-Autumn Festival, mooncakes are an indispensable star. What kinds of mooncakes do post-95s and post-2000s love to buy?
Taobao data shows that the taste of mooncakes for young people is a bit peculiar:Mooncakes with snail noodles, spicy chicken, spicy strips, leeks, and bubble milk tea are in the top five.Among them, powdered snail-flavored mooncakes are the most popular among young consumers, and the search volume has skyrocketed by 700%.! Leek mooncakes were up 170% and durian mooncakes were up 30%.
In addition to the rich flavors, mooncakes are also restored in shape. Wish egg mooncakes, two-dimensional mooncakes, and IP animated mooncakes are also popular.
In terms of regions, novel mooncakes in Guangdong, Zhejiang, Jiangsu and other provincesPurchasing powerStronger, Shanghai tops the list.
I bought mooncakes early and kept them at home. These kinds of shopping habits are quietly changing. Data shows that more and more consumers are choosing to buy mooncakes 1-2 days before the holidays, and the volume of salesYear with yearAn increase of 321% last year, the instant shopping habits of e-commerce platforms are changing the Christmas season for the Chinese.SupplyTradition.
Although mooncakes are the stars of the Mid-Autumn Festival, the popularity of this hairy “eight-legged general” crab cannot be understated.Suning Online MarketBig dataIt shows that hairy crab sales in the two weeks leading up to the holidays were up 239.9% year-on-year. Among them, Nanjing, Hangzhou and Beijing led the top three cities in hairy crab “handling power”, while the three provinces and cities of Jiangsu, Zhejiang and Shanghai accounted for the country’s purchases on the shelf during the same period. 40% of the amount.
SinceJingdongFrom the data point of view, among the main producing areas (lake areas) of hairy crabs since listing, in addition to Yangcheng Lake and Jiangsu Xinghua, which are favored by consumers, the growth of crab sales hairy in Panjin, Huanghekou and Lake Weishan has also been prominent this year.SalesquantityChain relationshipThe growth is over 300%.
In addition to hairy crabs, flour, eggs, bean paste, jujube paste, five grains, etc.ProductSales have seen a great increase.
(Source: CCTV Finance)
(Responsible editor: DF524)
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