The fastest growing Internet e-commerce live streaming in the first half of the year, the proportion of mobile Internet access exceeded 99% | e-commerce live streaming | epidemic | report_Sina Technology_Sina



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Original title: Internet e-commerce live broadcasts grew faster in the first half of the year, the proportion of mobile Internet access exceeded 99% Source: People’s Daily

On September 29, the China Internet Network Information Center (CNNIC) released the 46th “Statistical Report on the State of China’s Internet Development” (hereinafter the “Report”) in Beijing. The “Report” focuses on the Internet infrastructure, the scale and structure of Internet users, the development of Internet applications, the development of Internet government affairs and Internet security, and comprehensively reflects the development of China’s Internet in the first half of 2020.

Over 99% use mobile phones to surf the internet, with the highest proportion of high school students

The “Report” shows that as of June 2020, the number of Internet users in China reached 940 million, an increase of 36.25 million since March 2020, and the Internet penetration rate reached 67.0%; the proportion of Internet users using mobile phones to access the Internet was 99.2%.

Regarding the attribute structure of netizens, the “Report” noted that as of June 2020, the proportion of netizens with a monthly income of 2001-5000 yuan is 32.6%; the proportion of netizens with a monthly income of 5,000 yuan or more is 24.2%; However, the proportion of netizens with monthly income of 1,000 yuan or less is 21%.

Among them, among netizens in China, students accounted for the largest share, accounting for 23.7%; the second were the self-employed / self-employed, who represented 17.4%. According to statistics, as of June 2020, Internet users with high school, high school / transfer / technical school degrees accounted for 40.5% and 21.5% respectively; Internet users with a university education or higher represented 18.8%.

E-commerce live streaming became the fastest growing personal Internet application in the first half of the year

According to the “Report”, as of June 2020, the user scale of e-commerce live broadcasts, short videos and online shopping in China increased by more than 5% compared to March, and the user scale of broadcasts in e-commerce vivo reached 309 million, an increase of 44.3 million since March 2020. The scale growth rate reached 16.7%, becoming the fastest growing personal Internet application in the first half of the year. The number of online retail users reached 749 million, representing 79.7% of total Internet users, and the market has remained the world’s No. 1 for seven consecutive years.

As of June 2020, the number of online payment users in China reached 805 million, an increase of 4.8% from March 2020, accounting for 85.7% of all Internet users. The scale of the mobile payment market has been the largest in the world for three consecutive years. It has played an important role for the benefit of people during the epidemic. With more “+ paid” application scenarios expanded, instant messaging has become one of the fastest growing applications during the epidemic, with 931 million users, an increase of 34.66 million since March 2020.

Network applications play an important role in the prevention and control of epidemics, resumption of work and production.

Affected by the epidemic, online channels have reportedly provided new development windows for the service industry. Digital services such as online food delivery, online education, online valet parking and online medical services are booming, with the number of users reaching 409 million, 381 million, 340 million and 276 million , respectively, which represents 43.5%, 40.5%, 36.2% and 36.2% of all Internet users. 29.4%, which not only met the needs of Internet users, but also contributed to the digital development of the service industry.

“Internet + government services” has effectively promoted the resumption of work and production after the epidemic. The national government services platform has successively launched the “Column of services for small and micro enterprises and individual industrial and commercial households” and 15 service themes including epidemic prevention and control, resumption of work and production and employment services. The development of the “Health Information Code for the Prevention of Epidemics”, which collects and supports the exchange of 623 million data from the “Health Code” in various places, has served 600 million people in total, which has become in a major innovation to support epidemic prevention and control with big data.

Progress in “new infrastructure” is accelerating and the urban-rural digital divide is significantly narrowing

In the first half of the year, the central government accelerated the intensive deployment of “new infrastructure” and made positive progress in many important areas: by the end of June 2020, the number of 5G terminal connections had exceeded 66 million and three companies telecommunications operators had opened more than 400,000 5G base stations. More than 500 industrial Internet platforms with distinctive characteristics and diverse capabilities have been cultivated in the industrial Internet field.

As of June 2020, the urban-rural digital divide has narrowed significantly. The difference in Internet penetration rate between urban and rural areas is 24.1%, and it has been reduced to less than 30% for the first time since 2017. Internet poverty alleviation, as an important means to alleviate poverty, has been used more and more by Internet users Understand and participate.


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