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Original Title: Support for Traveling to Macau to Resume OTA Search Volume Increased
Beijing Commercial Daily News (Reporter Jiang Mengwei) On September 23, the entry and exit management departments of public security organs across the country officially resumed processing visas for mainland residents to travel to Macau. On the same day, a reporter for Beijing Business Daily learned from many online travel agencies such as Ctrip, Qunar, Fliggy, Mafengwo, etc., that with the resumption of sponsorships, the popularity of related airline tickets, searches for hotel products and reservations from the mainland to Macau has increased significantly. Some platforms Macao The search volume as a tourist destination has multiplied by more than five. Some parts of the platform said that as early as a month before the end of August the support resumed, hotel bookings in Macau gradually increased. As of September 15, hotel bookings in Macau in September had increased by almost 90% compared to the entire month of August. With the arrival of the “October” holidays, the local tourist market may usher in a small peak in tourist reception.
Specifically, in accordance with the relevant regulations, the entry and exit administration department of public security organs across the country resumed applying for visas for mainland residents to travel to Macau, but temporarily does not accept those living in epidemic or high-risk areas, and those with moderate or high risk of the epidemic within 14 days prior to the application People with a history of residence in the region request entry and exit documents and endorsements to Macau. Additionally, passengers entering Macau must also present a negative nucleic acid test certificate within 7 days or a “health code” containing information on the negative nucleic acid test within 7 days.
With the help of the resumption of endorsement processing, several OTAs have felt the rapid release of tourism demand in Macau. According to the relevant Ctrip official, since September 22, the search volume of various Macau tourism products on the platform has increased significantly, with the largest increase of 500%. Among them, the Sands Macao Resort, The Venetian Gondola Experience, The Parisian Macao, The Macao TeamLab Supernatural Space, the Macao Tower and the Ruins of St. Paul have become buzzwords for tourists from the continent. Mafengwo statistics also show that in the last week, the search popularity of Macau endorsements on the platform increased by 30% compared to the previous period, and the search popularity of Macau tourism also increased by 50 % in the same period.
The release of tourism demand directly drove the increase in the number of mainland residents booking airline tickets to Macau and orders for local hotels. Ctrip said that after the announcement of the resumption of backup processing, Ctrip’s hotel reservations in Macau Gaoxing increased by 50% month-on-month, and the hotel’s food packages and entertainment items have become the ” new favorites “of the continent’s tourists. Fliggy’s statistics also show that in the last week, Macau air ticket bookings on Fliggy have increased by 300% month-over-month.
“In fact, last month, tourist product bookings in Macau showed signs of gradual increase. On Qunar.com, the number of hotel bookings in Macau in August increased 1.18 times compared to July. Among them, the tourists whose permanent residence is in Guangdong province accounted for 51%. In September, the popularity of mainland residents’ travel to Macau continued to rise. As of September 15, hotel reservations in Macau in September had increased by 86% compared to the entire month of August, ”Qunar.com Chairman Gou Zhipeng told the Beijing Business Daily Reporter, currently, Qunar.com’s average hotel price in Macau this month has risen from 587 yuan / night in July to 807 yuan / night, an increase of 38%. During the “November” period, the average price of local hotels has risen to 2095. Yuan / night, basically restored to the same period of the year past.
Public information shows that in order to welcome tourists from the mainland, Macau tourism companies have started preparing for the market recovery. In early June, MGM Macau opened its flagship store in Fliggy; At the end of the month, the Macau Tourism Board also restarted “customer grabbing” for Macau tourism through live broadcasts and pre-sale of travel packages.
From an industry perspective, the Spring Festival holidays and summer holidays of previous years were the peak tourist seasons in Macau. However, this year, under the influence of the epidemic, Macau’s tourism industry has been significantly affected. Statistics show that in the first eight months of this year, there were 3.57 million inbound tourists from Macau, a decrease of 87% year-on-year.
Therefore, experts believe that the resumption of visas for mainland residents to travel to Macau before the “Eleventh” period will accelerate Macau tourism to enter the recovery channel.
Peng Liang, a researcher at the Ctrip Research Institute’s Vacation and Leisure Research Center, said resuming visas for mainland residents to travel to Macau is of great importance. This measure increases the confidence of tourists in travel and further promotes the recovery of the tourism market. The V-shaped recovery curve will increase further. It is expected that during the National Day, Macau may usher in a small peak in tourist reception.
Zhou Mingqi, founder of Jingjian Think Tank, further analyzed that the tourism industry has always been a major revenue pillar for Macau, and the re-establishment of travel sponsorships for mainland residents can be said to be a golden pill for local tourism companies and related industries. “On the other hand, During the” October “holiday period, the mainland may usher in the largest travel wave this year. Macau, which has urban tourism, It is currently a major alternative destination for overseas travel. Macau tourism is gradually recovering, which can also satisfy mainland residents to some extent. Consumer demand for tourism is increasingly diversified. “
Furthermore, Zhou Mingqi also pointed out that it is worth noting that in recent years, when many tourists from the mainland travel to Macau, they will also choose to organize tours in nearby cities such as Guangzhou and Shenzhen during their itineraries. Therefore, the renewal of the backup process will also boost the whole Tourism in the metropolitan area of the bay has recovered even more.
