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Original title: Online travel companies compete to promote the countdown of the National Day holidays to fully activate the consumption of cultural tourism
Source: Daily economic information
The countdown to the National Day Mid-Autumn Festival holiday, various new measures to promote cultural and tourism consumption, local governments frequently implement “grab” tactics, and online tourism companies vigorously promote sales. The industry noted that with the help of the small “Double Festival” party, all parties stepped forward to activate cultural and tourism consumption, which is expected to propel the industry to accelerate the pace of recovery.
Recently, the Ministry of Culture and Tourism issued a notice to implement the management of opening scenic places during the National Day and Mid-Autumn Festival, and proposed that the upper limit of tourist tourist places received 50% of the maximum load capacity original will rise to 75%. 19 Article.
Several localities have introduced measures to promote the recovery of cultural tourism. For example, Sichuan held a special promotion event of “Where to play comfortably during National Day and Mid-Autumn Festival, Sichuan invites you to come”; Xiamen inaugurated the 2020 China Xiamen Mid-Autumn Festival Tourist Carnival; Hubei proposed that nearly 400 A-level tourist attractions be open to tourists from all over the country; Xinjiang Kashgar area is open to all tourists Implementing preferential tourism policies such as free entry to A-level scenic spots, preferential accommodation in star hotels, and incentive policies for self-driving travel, Shanxi issued the first batch of e-vouchers for consumers for “Jinqing to consume”. The first round of distribution is about 15 million yuan, and the scope of use includes accommodation, catering and retail. For the first time, entertainment tourism is included in the scope of use.
Online travel companies also intensively launched large promotional activities. Tongcheng Travel Announced the 1 Billion National Day Grant Program; Fliggy Travel Announced Launch of $ 10 Billion Grant Program; Ctrip launched the “Travel Member Day” promotion event, and the top ten business lines can be reduced by more than 1,000 yuan.
“The National Day Golden Week is expected to usher in this year’s travel and consumption peak.” The relevant person in charge of Ctrip told reporters that according to Ctrip’s recent search and booking data, the National Day tourism market has been launched, and airline, hotel, scenic spots and other areas reservation data during National Day on the platform recently. It has been increasing. In mid-September, the number of reservations for the main routes during the National Day period increased by more than 200% month-on-month, and the number of train tickets issued increased significantly. It is difficult to find a ticket for some popular routes. Additionally, star hotels across the country have entered the top of the bookings. Among them, the number of bookings in Lhasa soared by more than 600% year-on-year.
The “China National Tourism Development Report 2020” recently released by the China Tourism Research Institute shows that the lifting of the inter-province travel ban has boosted the tourism market. Marketing promotion and promotion activities have been carried out in several destinations at the same time. With multiple favorable factors, the tourism market has accelerated. The recovery and revitalization of the tourism economy in the shape of a “W” throughout the year will be a high probability event.
(Edit: Wen Jing)
