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Original title: 1.6 million netizens watched the Xiangshan Open Fishing Festival live broadcast, “Yunkaiyu” model quickly spurred the improvement of the local cultural tourism industry
Summary: This year, in order to fully showcase the annual Open Fishing Festival party, Kuaishou launched a three-and-a-half hour multi-link large-scale live broadcast. Famous presenter Li Xin, news anchor Ge Liuyi and Kuaishou Dian Shangda Many fast presenters, including Ren Meng’an, singer Wang Yafei, and Inner Mongolia radio and television presenter Yan Qing, were in battle at the same weather.
“Everybody now sees that the fishermen participating in the wine offering are shirtless. This is because the fishermenGo to seaWhen fishing, it is easy to get wet from the wind and waves, so I just don’t wear clothes, this is also a manifestation of the heroic character of fishermen. Also, fishermen often wear long pants for the bottom. These pants have oversized pants and are tied at the ankles. When the sea breeze blows, they look like two large lanterns, also known as ‘flowered pants’ … “On the morning of September 16, Zhejiang Shu Zhongsheng TV station, a well-known presenter and commentator for the Economic Life Channel, explained the Grand Opening Ceremony of the 23rd China (Xiangshan) Fishing Festival in Kuaishou Live Broadcast Hall.
Starting at 9:00 on that day, accompanied by the melodious sailboat, the yellow sea flag praying to hunt in the wind, and the colorful courtesy flowers that fly in an instant, Kuaishou officially launched the “Activities of the 2020-23rd Chinese Farmers’ Harvest Festival Exclusive live broadcast of the opening ceremony of “China (Xiangshan) Fishing Festival.” It is reported that this is also the China (Xiangshan) Fishing Festival, which was founded in 1998, and for the first time jointly launched the innovative model “Yunkaiyu” with Kuaishou.
This year, to fully showcase the annual Open Fishing Festival party, Kuaishou launched a three-and-a-half-hour multi-link large-scale live broadcast. Famous host Li Xin, news host Ge Liuyi and Kuaishou Da Renmeng An e-commerce, singer Wang Yafei, Inner Mongolian radio and TV host Yan Qing and many other fast anchors participated in the battle at the same time , respectively, in the sea slaughter ceremony, the opening ceremony, the sea ship of the fisheries administration and the maritime terminal, the observation deck of the weather station, Dongmen Fishing Village, Xiangshan Film and Television City , Shipu Ancient Town and other places, multiple angles, panoramic display of the great fishing festival and the rich local tourism in XiangshancultureMeans.
At the same time, Zhou Wei, a top-tier national actor, producer, and host, and various hosts and singers will be connected on the live broadcast.interactive. In addition, the leaders of the Xiangshan County Rural and Agricultural Bureau, the Propaganda Department of the Xiangshan County Party Committee and other relevant local departments have also appeared in the Kuaishou live broadcast room to present the long history and the cultural characteristics of the fishing festival to the majority of Internet users. Zhejiang Economic TV’s official Kuaishou account “Zhe Yang Hong TV” also broadcast the fishing festival special program all over Kuaishou.
The multi-link livestream attracted more than 1.6 million users to watch and received 560,000 likes. Kuaishou covers users in the north and south with “star + presenter + internet celebrity V” in multiple layers, and uses deep experience + local interviews. Open the destination mountain fishing festival on multiple levelsBrandThe announcement of intellectual property.
Through Kuaishou’s live broadcast images, most netizens saw for the first time one of the two most important themed activities of the opening of the fishing festival: the solemn, grandiose and grandiose ceremony of the sacrifice of the sea. The sea greets three bows, the fisherman raises the glass of wine with both hands and looks at the sea shouting “A toast, calm and calm; another toast, enter and exit safely; three toasts, fish and shrimp full warehouse”, the fisherman and the fisherman bowed down to the sea. The ritual bonds of offering sacrifices to fishermen by holding a large incense, bringing five-colored fruits to the altar, allow netizens in the live broadcast room to feel for the first time the deep connotations of praying for a safe harvest, caring for the ocean. and protect the ecology behind slaughter activities at sea.
Afterwards, netizens even watched the grand launch ceremony of the Qianzhou Shipu port on the live broadcast. On camera, hunting for colored flags in Shipu port, more than 2000 high-powered steel fishing boats are ready to go and there are people on the embankment of the fishing port. When the gongs and drums of the sailboat sound, thousands of boats compete, steam horns sound, horns shout and firecrackers sound loudly. The fishing boats meet end to end, parting the waves and sailing into the depths of the sea, the scene is magnificent, the fishing port of Shili has suddenly become a sea of joy.
In order to show the grand opening ceremony of the boat in a panoramic view, Ge Liuyi also took everyone on the fishery management boat to watch the fishing boats go to sea at close range and experience the impact of splashes and big waves as the fishing boats passed.
The event scene was huge and the live broadcast room was lively too. Large numbers of viewers in the inland, north and elsewhere learned about the great ocean from the Xiangshan Fishing Festival for the first time through this quick live broadcast.celebration, And he was surprised by the spectacular sight of more than 2,000 ships going out to sea at the sailing ceremony. Many netizens left messages in the live broadcast room, saying that they would go to Xiangshan to eat seafood and see the beautiful scenery.
It is not difficult to see through the fishing festival live broadcast that Kuaishou is relying on the advantages of the “short video + live broadcast” model and has carried out in-depth cooperation with the Xiangshan local government department, combined with the high-quality IP of the fishing festival, to promote Xiangshan voice volume across the country. Xiangshan’s external visibility expanded rapidly andInfluence, Enhance the development of Xiangshan cities in multiple dimensions, such as urban advertising and tourism promotion, and help local cultural tourism.industryFully updated.
Currently, the day of Kuaishouactive userMore than 300 million, and there are almost 20 billion massive videos on the platform, which have become the promotion of tourism resources throughout the country, the creation of high-quality tourism IP and the realization ofdealThe main position of monetization continues to empower local economic development and tourism, such as scenic spots, institutions, industry professionals, content creators, etc.Industrial chainParticipants at all extremes continue to drive local economic development and image promotion. At the same time, through cooperation, Kuaishou constantly launches special cultural tourism projects in various regions to further enrich the ecology of the platform content and scope.societyIn all aspects of life, we provide users with more diverse and higher quality fresh content.
(Source: China Times)
(Responsible editor: DF398)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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