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Original title: Shanghai Tourism Festival 2020 “Readable Architecture” Featured Thematic Activities
Architecture is an important cultural carrier, not only does it have a fading history, but it also embodies the connotation and characteristics of a city, which is the life and memory of a city. “Architecture can be read” allows people to delve into the history of the city and touch the cultural imprint of the city. This year, Shanghai’s “architectural reading” work has been comprehensively promoted from the six central districts, including Huangpu in 2018, to the entire city. A series of projects for the activation and protection of historic buildings have been carried out. Almost “in” buildings, there are currently 1,039 open buildings in the city, with 2,458 two-dimensional codes.
During this year’s tourism festival, there are four highlights of the “Legible Architecture” themed activity:
1. Play Cultural and Creative Market to see how the building “lives”.
The “architectural reading” products have been gradually developed from the humanistic history of architecture presented by scanning the QR code to cultural and creative products developed based on the characteristics of the resources, allowing citizens and tourists to have a more three-dimensional understanding of history and culture. In order to focus the exhibition of cultural and creative products of “Legible Architecture” and to promote and promote the thematic activities of “Legible Architecture”, the second Cultural and Creative Market of “Legible Architecture” was held on September 13. Read related cultural and creative products.
2. Walk the streets of the city to explore the historical context of the city.
We launched 16 night tours in Shanghai and 103 unique architectural micro-tour routes. Citizens and tourists can follow these routes to hear the past and present of the historic buildings and feel the historical and cultural atmosphere of the city.
As for the micro travel routes, there are many red cultural routes such as “lighting the fire of the revolution”, “playing the triumphal song of the labor movement”, “hearing the victory horn” and “source of the culture of the style of Shanghai “,” enchant and restore the old appearance and the new appearance “and other Shanghai-style culture Routes,” Architectural tour “,” Journey to Jiangnan gardens “,” Zhujiajiao of poems and paintings “,” Tour by Fengjing Jiangnan Culture, “” Humanities and Art Tour “and other Jiangnan cultural routes.
3. Start the selection of “people and things”, feel the thickness and feel the temperature
The selection activities of 100 people and things of “Readable Architecture” favorite of the public were launched. Through the participation of citizens and tourists, a batch of the most popular “architectural reading” products will be selected, including historical buildings, micro tourist routes, cultural and creative products, storytellers and service stars, etc., allow the Most tourists perceive the thickness of history from the top 100 “architects to read” “people and things” that are the most representative, regionally characteristic and contemporary. , Feel the temperature of human nature.
Four online audiobooks follow the voice to travel around Shanghai
The audio version of “Here is Shanghai: Buildings Readable” was first released on audio platforms such as Dragonfly FM and Himalaya on September 13. With this novel shape, the famous buildings of Shanghai can be seen, read and heard, and readers will be taken away. Come to a new audiovisual experience. (CCTV reporter Zhang Qian Guo Enyou)
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Editor in charge: Yang Yalong
