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Xinhua News Agency, Shanghai, September 12 Title: Shanghai Tourism Festival is here to witness further changes in the development of China’s tourism industry
Xinhua News Agency reporter Chen Aiping
The 31st Shanghai Tourism Festival started on the night of the 12. For the first time, Shanghai, Jiangsu, Zhejiang and Anhui jointly organized the festival, online and offline interaction, and hosted a wonderful cultural and tourism festival for citizens and tourists. .
The many innovations at this year’s Shanghai Tourism Festival emerged under multiple backgrounds, such as the standardization of epidemic prevention and control, the improvement of the quality of consumer demand, the integrated development of culture and tourism. and the high-quality integrated development of the Yangtze River Delta.
Epidemic prevention is not lazy, beauty and joy are more diverse
This year, the Shanghai Tourism Festival started at Nanjing Road Century Plaza; Nanjing Road Pedestrian Street, which completed the eastern extension, made a new appearance; Shanghai Disneyland, Lujiazui, Yuyuan, Xintiandi, Xujiahui and other scenic spots and business districts simultaneously launched night festival activities. Starting on September 27, Shanghai will launch 102 high-quality routes and products, and all districts and companies will launch 156 activities to interpret “new models, new experiences and new spaces.”
Yu Xiufen, director of the Shanghai Municipal Office of Culture and Tourism, introduced that this year’s tourism festival will appropriately shorten the celebration period, adjust the number and scale of thematic activities, and especially establish a prevention working group. and control of epidemics of tourist festivals, will formulate guidelines for prevention and control of epidemics in festivals and will implement “an activity, a plan.” Classified prevention and control, the aforementioned measures are designed for citizens and tourists to enjoy beauty and joy with ease.
According to He Jianmin, a professor at Shanghai University of Finance and Economics, Shanghai will hold a tourism festival in September in a personalized, high-quality, dating-based model, which not only demonstrates China’s main strategic results in fighting the new corona pneumonia epidemic, but also benefits from China’s promotion of the construction of global tourist destinations. He said: “The development of global tourism where ‘citizens are tourists and cities are beautiful’ is a concrete measure to implement the important concept of ‘people’s cities are built by people and people’s cities are people. ‘”.
63-year-old Zhong Yongjin was standing on the bustling Nanjing Road pedestrian street with a lot of excitement: In the 1980s and 1990s, Nanjing Road had the most complete products and was the most prosperous “large acquisitions” center in the world. hearts of Shanghai residents; With the rise of the comprehensive business district in Shanghai, Shanghai residents no longer need to go to Nanjing Road to “dig”. “Today, Dongtuo’s return from the pedestrian street to the people” not only makes tourists from all over the place rave about, but also brings freshness and surprises to Shanghai residents, “Zhong Yongjin said.
Expansion “Tourism +” to activate consumer potential
Since the establishment of the Shanghai Tourism Festival in 1990, the number of companies participating in the festival’s activities has increased year by year, and the industry has become more and more widespread. This year’s Shanghai Tourism Festival opened the “Cloud Tourism” platform for the first time and mobilized cultural tourism platforms and enterprise data resources to achieve deep interactions online and offline; In addition to Ctrip, Meituan, Lv Mama, Jinjiang, Spring and Autumn and other cultural tourism companies launched special activities, Baidu, Dada Group, Dewu App, etc. They also actively participated in covering the daily life, consumption and tourist needs of citizens and tourists.
According to industry analysis, for more and more residents, tourism is a standard feature of a wealthy life, a simple need for a better life, and a symbol of quality of life.
Wang Ke, the “post-90” who loved long-term travel in the past, has been fascinated by in-depth local tours this year: in various urban areas of Shanghai, the experience of “eat, stay, travel, shopping and entertainment “has its own characteristics; there are more than a thousand “readable buildings” in Shanghai. Orderly opening, cultural and creative environments spring up endlessly; During the epidemic, rich cultural experience activities were added to the local life platform, and the tourism platform brought goods for agricultural products from all over the country … “In the past, tourism was a welfare only available on vacation. Now tourism and leisure have been integrated Daily consumption, “said Wang Ke.
“Shanghai holds tourism festivals and builds a great platform. Businesses are actively participating and expanding the connotation of ‘tourism +’. The fundamental driving force is to meet people’s tourism and leisure needs and activate the golden autumn consumer market.” said Cheng Meihong, deputy director of the Shanghai Municipal Bureau of Culture and Tourism.
Shanghai, Jiangsu, Zhejiang and Anhui Jointly Create “New Business Card” for Regional Cultural Tourism
For the first time this year, the Shanghai Tourism Festival was jointly organized by Shanghai, Jiangsu, Zhejiang and Anhui. Branches and special cultural tourism activities in Nantong, Wenzhou and Huangshan were launched simultaneously; several localities jointly launched Huimin cultural tourism products; In many events in Shanghai, people could easily taste the cuisines of the Yangtze River Delta and appreciate the intangible cultural heritage of various regions.
Wang Zhe from Anhui not only ate local snacks such as edamame tofu and arrowroot rice ball at the “Jiangnan Food Festival” event in Shanghai’s Jinjiang Paradise, but also sampled special delicacies from more than ten cities in the Yangtze River Delta. , such as taro balls and xiaolongbao. To further satisfy her taste, she plans to visit Yangzhou during the upcoming National Day holiday.
“In the normalization stage of epidemic prevention and control, people increasingly like to enjoy the nearby landscape and experience the beauty of daily life with their families. The growing demand for travel around people creates greater opportunities for the development of regional cultural tourism “. China Tourism Research Dean Dai Bin said.
Shanghai, Jiangsu, Zhejiang and Anhui also have a long-term plan: the establishment of the “Yangtze River Delta Tourism Promotion Alliance” on the 12th to promote the Yangtze River Delta region to become a tourist destination with international appeal and influence through resource sharing, joint market expansion and joint branding. Floor.
Cheng Hong, deputy mayor of Huangshan Municipal People’s Government, said that the current inbound and outbound tourism market is still slow, but cities in the Yangtze River Delta have put forward a “long board” to promote innovation of the tourism model. urban tourism, which will not only inject confidence and provide intellectual support for the recovery of the global tourism industry. It will also lay a stronger foundation for promoting cultural exchanges between countries.
