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Xinhua News Agency, Beijing, September 7 Question: Take the Opportunity and Focus on the Future – Industry Experts Hotly Discuss Popularizing Youth Ice and Snow
Xinhua News Agency reporters Su Bin and Zhang Xiao
Under the vision of “encouraging 300 million people to participate in ice and snow sports”, the importance of popularizing ice and snow sports among young people is evident. At the International Winter Sports Expo (Beijing) 2020 (hereinafter referred to as the Winter Expo), the Youth Ice and Snow Popularization Forum, held on the 7th, industry experts addressed the situation current popularization of ice and snow in young people and made their perspectives.
Affected by this year’s epidemic, many ski resorts were closed and the 2019-2020 snow season was forced to shorten. Wang Shigang, Vice President of Taiwu Ski Town, revealed that this season, Taiwu’s losses in youth ice and snow reached tens of millions, and the number of unsubscribed youth ski camps reached 4,000. Many children temporarily lost the opportunity to learn about sport.
“From the perspective of expectations for this winter, it should be a trend towards a full recovery, and there will be new growth.” Wang Shigang mentioned the turning point of China’s ski industry in the post-epidemic era. First, people’s quest for the great outdoors and health is much greater than before. Great improvement, second, the opportunity of the Beijing Winter Olympics and the huge market value brought in by “300 million people participating in ice and snow sports.”
“For practitioners, this is to share the Olympic dividends, but we must also pay attention to the general development of youth ice and snow after the Olympic Games. The prevention and control of the national epidemic have been done very well, which it is beneficial to our economic recovery and the ice and snow for young people this winter. “
According to Wang Shigang, from November to December last year, the Taiwu ski resort received almost 8,000 children, most of them from schools in the surrounding cities. These students are organized by the local education office and the school to experience ice and snow, and the snow field helps them participate in ice and snow sports through various teaching methods.
In Wang Shigang’s view, when Chinese youth are at a relatively high time for ice and snow, they also find a good opportunity for political support. At this time, the youth participating in ice and snow will get a better education about ice and snow from the snow field.
Wang Shigang believes that the new infrastructure will be an important opportunity for the development of the youth ice and snow industry, and the development of 5G, technology and Internet technology is the outlet for the popularization of ice and snow for the young people in the future.
“With the opportunity of the Winter Olympics, energetically develop the youth ice and snow scenes not only in ski resorts, but also hope that a large number of high-tech industries can enter this field, such as virtual reality and information technology, which will give young people more opportunities to get in touch with skiing. The charm of skiing and falling in love with it, “said Wang Shigang.
Ni Shoujun, deputy secretary general of the Beijing Ski Association, recalled the scene where the 1031 ski club was founded in 2014, when there were few massive events and few participants. He believes the key to popularizing youth ice and snow lies in cultivating hobbies, building systems, and integrating sports and education.
Ni Shoujun said that in the process of popularizing ice and snow, all young people should be really interested, like ice and snow, and fall in love with ice and snow, rather than experiencing an activity and completing a task. Let the youth agree to “I want to skate” rather than “I want to skate.”
Regarding the construction of the system, a four-tier system of social clubs and schools, amateur teams from the district and county sports offices, youth reserve teams and professional teams will be established to open channels for youth training. talents.
Speaking about integrating sports and education, Ni Shoujun said: “Promoting youth is not about competing for gold or silver, but about cultivating hobbies and hobbies. Through education about ice and snow, young people will form a unique personality, which will be incorporated into their work and life in the future. This is the integration of sports and education. Brought to youth (wealth). “
