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Original title: Jingdong Health intends to provide a subsidy of 1,000 yuan per person per year for poor households across the country
Reporter of this newspaper
After the new epidemic of pneumonia in the crown, the great health industry is accelerating again and poverty alleviation has entered the countdown.
On May 9, Jingdong Health announced that it will launch the “Healthy China Pharmaceutical Subsidy Project” together with the China Social Poverty Relief Network. Among them, the most striking is that poor households (including those who have emerged from poverty) will receive a subsidy of 1,000 yuan per person per year for households affected by poverty that have established national registration cards.
“This year is the year of the decisive battle against poverty, and the medical subsidy project that we have launched here is also a concrete manifestation of winning the decisive battle against poverty. It is also a good deed to help us overcome poverty” said Tian Chunyuan, deputy director-general of the China Social Poverty Relief Network.
“At the end of this year, we will see that poor people under current standards are gone, but how to get them back out of poverty is a long-term job, we are ready to inject our own strength into this issue,” he said. Xindong Li, CEO of JD Health.
“20% of the poor population is poor due to illness, and the proportion of those returning to poverty has reached 40% -60%. Poverty alleviation is paying attention to this part.” Li Yongjian, director of the Internet Economic Research Office of the Chinese Academy of Social Sciences, Finance and Economics, noted that “the poor When people get sick, they will take it on their own. It is possible that minor illnesses will become serious illnesses and then serious illnesses lead to poverty. National social security coverage has covered many major illnesses, but from minor illnesses to serious illnesses there is a gap in social security. This gap has been filled to prevent poor or out of poverty return to poverty due to minor illnesses that have become serious illnesses. “
Xin Lijun revealed, “This project was actually prepared last year. At the time, we mentioned that important support in the medical and health industry is public welfare. At this point, we also received strong support from Liu Qiangdong. Anyway, it encourages us to keep it. Even when it’s unsustainable. “
The maximum amount of subsidy can reach 100 billion yuan
The reason why it will be considered “unsustainable” is mainly because the upper limit of this subsidy is somewhat alarming.
The China Social Poverty Alleviation Network is a social poverty alleviation network platform run by the Poverty Alleviation Office of the State Council. According to data from the China Social Poverty Relief Network, Jingdong Health will provide medical care to up to 90 million poor households at a maximum of 1,000 yuan per person, and the cumulative amount will reach 100 billion yuan. For a commercial company, such public welfare behavior is in fact “invaded”.
“In general, the amount is relatively large, but it is not in everyone’s hands.” Xin Lijun said: “Frankly, if there are too many people, the company will be under a lot of pressure. From Jingdong’s perspective, we hope Pratt & Whitney covers poor households that have been archived and are still in the archive even after they have left. of poverty “.
Fortunately, the subsidy process does not happen overnight. “The poor people who receive the subsidy have a gradual online process, and it’s impossible to get it in one step. The specific number of people will be covered. We need to run a period of time to see it. The consumption rate of the poor and the Internet usage habits need a process. ” .
According to the current forecast, the project will cover more than 30 million passengers in the next 3-5 years. However, even with this calculation, JD Health will provide approximately 30 billion yuan in subsidies. For reference, the net profit of Jingdong Health’s parent company Jingdong Group in 2019 is 12.2 billion yuan.
In fact, JD Health also cannot “handle all the problems on its own.” Xin Lijun revealed that JD Health has cooperated with Minsheng Health Pharmaceutical, Tasly Pharmaceuticals, Suzhong Pharmaceutical, Enwei Pharmaceutical, Sunflower Pharmaceutical, Lunan Pharmaceutical, Shanghai Zhonghua Pharmaceutical, Yunnan Baiyao, Yangzijiang Pharmaceutical, Shanghai Johnson & Johnson, Yabao Pharmaceutical The first group of 11 Pharmaceutical companies, including industry groups, have achieved cooperation, and these pharmaceutical companies will help Jingdong to “split the pressure” to some extent. Xin Lijun said, “Many follow-up pharmaceutical companies are still enrolling, and we are very grateful that they provide us with subsidies on drug prices.”
Regarding the life cycle of the project, Xin Lijun said: “If there are 100 pharmaceutical companies involved, our pressure will decrease significantly. We are writing for 3-5 years. In the long term, as our business continues to develop and its profitability as that we become stronger, the proportion of subsidies will be lower and lower. We will lose money in the initial stage and we will lose less and less in the future, so that we can continue to maintain it. “
The offline pharmacy is the main channel for collecting subsidies
Currently, the Jingdong Health App has examined 350 types of drugs online and determined the subsidy ratio. The maximum subsidy rate for individual products is 68%. Covering hundreds of common and chronic diseases, including cardiovascular, cerebrovascular, cold and fever, and gastrointestinal diseases, it will quickly expand to new specialty medications and rare disease medications.
“When we were doing this project, we had our own target drug list, which was selected based on our understanding of the poor and drug habits.” Jin Enlin, general manager of the Jingdong Department of Health and Medicine, said: “After using the subsidies, the gross interest rates are all negative.”
It is worth mentioning that, in addition to online platforms, poor people can also use subsidies in online pharmacies. “We want to select an offline fixed-point pharmacy, we will try to have a fixed-point pharmacy in each municipality, which takes a certain amount of time, and we need to redo a closed-loop system.” Jin Enlin said that the poor can have a fixed-point pharmacy on the shortest path. Enjoying this subsidy is the goal of the project.
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