Tsingtao Brewery made its debut at the 2020 China Independent Brand Exhibition, demonstrating the brand’s resilience and vitality.

Original title: Tsingtao Brewery, presented in the cloud at 2020 China Independent Brand Expo, shows the strength and vitality of the brand

On May 10, the ChineseMain brandExpo,Tsingtao beerNot just doing a hundred years in the cloudBrandClassic fashion and new highsQualityThe brand’s strength and vitality were demonstrated during development.

Tsingtao’s centennial “tide” hits the cloud

On May 10, Cloud China Brand Day officially opened, organized by the National Development and Reform Commission and other departments. In three days, the cloud is in ChinaIndependent brandExpoTsingtao beerCloud Pavilion is online at the same time.Tsingtao beerWith more than 1,300 well-known independent brands in ChinaBusinessAnd potentialInnovative companyJoin the exhibition together.

Upon entering the Qingdao Pavilion, one of the 37 local exhibition halls, the theme of “Ingenious Qingdao” is particularly visible. The Tsingtao Beer Reunion Bar is on the right side of the pavilion entrance. Design, classic 1903, 100 years of national tide and other series.productsIn addition to the innovative Prince Wanghai Algae Soda marine health product, each has its own characteristics, showcasing the fashion and vitality of Tsingtao Beer’s centuries-old brand.

This is reported to be the first Cloud Expo on the 4th China Brand Day and an innovative approach taken by the National Development and Reform Commission and other co-organizers under the current epidemic prevention and control situation in the country and in the Foreign.

Brand sinkingServiceGood Life

The theme of this year’s Chinese Brand Day is “Chinese brands, global exchange; comprehensive wellness,QualityLifetime; global antidepidemia,Brand powerQuantity. “A wealthy society will be completed in 2020SocietyIn the year of completion, in the year of “breakthrough” under the challenge of the global epidemic, the brand as creator and leader of a better life is not only the company’s immunity to respond to crisis and other crisesConsumptionPersonDifferentiationThe creativity of value.

Consumption problems have become the key to economic recovery in the context of the epidemic. The active force of strong brand companies has also become a major force in this round of restarting consumer action. The warming trend after the start of summer has coincided with the recovery in consumption.

Take for example,The companyPressTotal inversionAbout 3 trillion yuanInvestmentCreate a “fast-forward key” to promote companies to a “beer +” platform of custom, smart and new formatsBusiness transformation. At the same time, during the epidemic, the Tsingtao BreweryInteractionHome service “Overlay”, the first “contactless” in the beer industryDeliveryThe “service map” applet reaches 414 cities and is used and recognized by 20 million consumers, becoming a new growth point for the high-quality development of the industry; “Tsingtao Beer Million Community Rewards” in 350 cities across the country and weekly It is advancing at the speed of nearly 5,000 games. In April this year, Tsingtao Brewery quickly ended the adverse effects of the epidemic in February and March, achieved double-digit growth compared to the same period in history, and demonstrated the company’s strength in breaking the trend. And a robust and resistant brand.

The person in charge of Tsingtao Brewery said that the brand has always been the most important for Centennial BeerIntangible assets, The continuing transformation of Centennial Tsingtao Brewery has not only continuously explored the “energy” of global consumers for a better life,ResponsibilityBetween them, test the brand endurance and amplify the power of the brand. This, too, has been a major force driving Tsingtao Brewery to continue to develop steadily and move towards the middle to high end of the global value chain.

(Editor in charge: DF526)