Barcelona breaks with tradition and seeks a sponsor for the Camp Nou

Many soccer clubs are trying to do their part in the fight against the crown virus, and Barcelona is also joining this list. The Catalans announced on Tuesday afternoon through official channels that they are looking for a sponsor for the Camp Nou for the next season. The proceeds from this agreement are used to control the consequences of the COVID-19 pandemic.

The naming rights of the Camp Nou will be transferred to the Barça Foundation for the 2020/21 season, which will look for a sponsor who wants to put their name on the stadium’s facade, together with the club’s commercial department. The money paid for this goes to projects in Catalonia and the rest of the world. Barcelona said it will also establish a project to help mitigate the consequences of the crown crisis.

“We are going through a global crisis and we need to face our responsibilities boldly and calmly,” Vice President Jordi Cardoner responds to the decision. “That is why we consider it vital, as a club and as a Foundation, to use all our resources in the fight against the crown pandemic and its consequences in these times of humanitarian crisis. This is part of the way we do things and how we are as an institution. “

“The fight against the coronavirus must be waged worldwide. As one of the largest sports clubs in the world, we are fully meeting this challenge, and if we can inspire other organizations with it, it is possible to create a wave of hope for the millions of people affected by this pandemic. ” first time the name of the Camp Nou has been changed in its 62 years of history.

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