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When the pause button was pressed in many movie movies, unable to wait for the movie to restart, online movies took advantage of “start mode” and took advantage of the “crazy growth” opportunity.
Total Chinese New Year of effective transmission
It is double the same period last year.
Data shows that since the Spring Festival, the number of daily active users on the Internet and the average daily user time have reached all-time highs. The effective playback of long videos across the network has increased significantly. Average effective daily movie playback has increased by 32% compared to 2019. Streaming increased by 74% compared to 2019.
Currently, there are only a few new film-to-network film transfer works, such as “囧 妈”, “Big Winner” and “Fat Dragon Over the River”. Most motion pictures do not fully support network playback for various reasons. At this time, the “authentic” online movie began to exert force. According to Yunhe, a large data platform for the vertical entertainment industry, more than 200 online movies have landed across the platform since early 2020. Total effective streaming during the Spring Festival reached 853 million times, double the same period last year.
It is gratifying that there are four films online: “The Storm of Star Travels Familla 2”, “Xin Qiji 1162”, “Shaolin Temple, Eighteen Arhats”, “Kung Fu Master Huo Yuanjia” in Douban, with more than 6 points . Although this transcript is still “lagging” compared to movie movies, it has made great progress for online movies whose reputation has been kept low, has been shown in terms of theme expansion, level of production, and actor performance. . The potential of online movies.
Passive Household Brush “Net University”
It prompted the birth of multiple records.
Unlike film movies, online movies are specially developed for online video users, using the online cinema website as the main streaming platform, and paying on demand and charging bills on the video website as the main profit model for new movies. The theme is fantasy, fencing, suspense and uniqueness are predominant, complementing theatrical films. The history of online movies is not a long one: in 2014, powered by video websites, online movies developed rapidly. At that time, the “sacred work” was “The Taoist comes out of the mountain”, the filming time was only 8 days, with 240,000 yuan. The cost, and finally got a box office quota of 24 million yuan, is staggering. However, the follow-up works that followed later were intended to “make money” rather than the creation itself, combined with the low threshold and low cost, so that a large number of online movies were manufactured raw, and were once associated with bad reviews, such as bad movies, country houses, and vulgarity.
After 6 years of continuous evolution, online movies have realized the importance of word of mouth and are no longer taking the path of selling low-level vulgarities, but have entered a new stage: more and more professionals have started joining online movie making. The “big” monolithic investment has grown from 300,000 yuan to 30 million yuan.
This year’s new crown epidemic has made motion pictures extremely passive, but has virtually fueled the development of online movies. With the VIP membership of the top three “Aiyouteng” video sites reaching 100 million, online movies have suffered. Attention is also increasing. On March 19, the online movie “Qimen Dunjia” was only released for 5 days. He broke the record for 10 million at the box office of iQiyi and Tencent Video on both platforms, breaking the record for the fastest online movie breaking 10 million; March 29 Online movie “Big Fish”, which is fantasy-fantasy type, has earned 2.35 million points at the box office, the popular online monster sequel “Big Snake 2” has been online for 86 days, and the box office has reached 32.3 million. It can be said that online movies are forming their own audiences and circles.
Successfully manufactured the first “May 1st March”
“Flying Award” is included in the online drama
Industry experts calculated the income account of an online movie: “If the net price of a single movie is 2.5 yuan, 100 million members will see 250 million income, equivalent to the performance of the theater line of 7.8 billion. ” The astonishing return on investment is also by attracting traditional film and television companies to roll out movies online. Huayi Brothers’ first-quarter performance forecast of April 1, 2020 shows that the company’s estimated loss of 140 million yuan from January to March this year is tragic. However, Huayi Brothers has found some hope in online movies: Online dramas and online movies produced by its subsidiaries and Sun Company have achieved good streaming effects during the epidemic. “The Beggar” landed on iQiyi on January 19, and the box office represented more than 20 million at the end of March.
Currently, the increase in online movies will continue, and the cinema will be closed during May Day, but this period has been done on the Internet. The “Ghost Story” authorized by the 1987 version of “Ghost Stories” and personally written by original screenwriter Ruan Jizhi: Human Relationship will be released on Tencent Video on May 1. The film is produced in accordance with the standard of motion pictures and is claimed to be “a benchmark for the online film industry”, the costume fantasy film “Master Dragon” starring “Online Film Brother” Peng Yuji The Monster Hunter List is scheduled to air on iQiyi on April 30, and there’s no shortage of ambitions to create “explosive models.”
For online movies, “good” doesn’t end there. A few days ago, the “Flying Awards” included for the first time “television series premiered on national key video sites,” further fueling the creative passion of online film and television. At the same time, industry experts noted that online movies should take this opportunity to explore more possibilities, expand the horizon and types of the industry, achieve general breakthroughs with the help of small costs, short cycles and refined production, and strive to introduce those who can break the circle. Explosive works, to achieve a qualitative leap.
(Reporter Xiao Yang coordinates Liu Jianghua)
