The idol company fund | “Old” players and “new” faces in the race



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Original title: The end result of The Idol Company | “Old” players compete with “new” faces

On May 2, “Creation Camp 2020,” which faced off with “Youth 2 of Youth,” which was half the time, aired, and the reality shows of the two women “narrowly met.”

Compared to Qiyou’s three men’s teams in the first quarter of last year, this year’s women’s team track has become a great show and a goose show.

In the idol group’s first year of 2018, in April, iQiyi’s Nine Percent “Idol Trainee” (C, Cai Xukun, members Chen Linong, Fan Chengcheng, Huang Minghao, Lin Yanjun, Zhu Zhengting, Wang Ziyi, Xiao Gui , You Debut at Changjing); in June, Tencent “Creation 101”, group of 11 members Rocket Girl 101 (C Meng Meiqi, members Wu Xuanyi, Yang Chaoyue, Duan Aojuan, Yamy, Lai Meiyun, Zhang Zining, Yang Yunqing, Li Ziting, Fu Jing, Xu Mengjie ) Debut.

After the carnival year, iQiyi and Tencent changed their titles. In 2019, newcomer Youku released “In the Name of the League”. In late March, a new storm from the 8-man team (C Zhou Yixuan, members Gou Chenhaoyu, Yang Bingzhuo, Hong Weizhe, Su Xunlun, Zong Ying, Gong Yanxiu, Zhang Haolian) debuted with Black ACE (Zhao Pinlin, Yang Tong , Shang Zhenbo, AJ, Tian Shuchen, Wang Di, Chen Shun, Long Honghao).

In April, the nine-member boy group UNINE debuted (C Li Wenhan, members Li Zhenning, Yao Mingming, Guan Li, Jia Yi, Hu Chunyang, Xia Hanyu, Chen Youwei, He Changxi).

In June, Tencent’s boy group R1SE (Creation Camp 2019) debuted (C Zhou Zhennan, members He Luoluo, Yan Xujia, Xia Zhiguang, Yao Chen, Zhai Xiaowen, Zhang Yanqi, Liu Ye, Ren Hao, Zhao Lei, Zhao Rang).

On stage, the men’s team and women’s team used their martial arts to get their debut tickets. There were newcomers who met for the first time, and there was also a story of the idol’s “returning flesh”; Behind the limited group is a capital game of mutual benefit.

In the past two years, not only has the industry’s cold chain debuted, but even within the same group, the development situation for members backed by different large trees is also different. In the constantly stimulated idol market, traditional and non-traditional idol brokerage companies have struggled to accelerate “penetration” and share the huge idol brokerage pie that has not fully developed.

Compared to the brokerage companies behind the two years of “Youth Have You” and “Creation Camp”, there are at least 14 companies that participated in “Youth Have You” or “Creation Camp 2019” in the last year (there are duplicates ). Among these old players, there are “general” players, the male and female teams have strong candidates, and there are candidates for each platform program, there are also “partial” players, whether they focus on male or female teams. Or, depending on the intimacy of different platforms, only “marriage” with a platform will put their own artists in the rules of the game of a platform.

In the two-year five-year show, “old players” in the idol market like Siba Media, AKB48, Carpenter Entertainment, Awakening East, Huayi Brothers, Banana Entertainment, Jiaxing Xinyue, etc. they have become enthusiastic and become familiar faces. : There are a lot of trainees, as many as can participate in the program, Huayi Brothers and Banana Entertainment are “all in one”. In a fiercely competitive market, these companies’ “rain and dew” measures appear to have the meaning of expanding the “success rate.”

For idol brokerage companies that previously entered the market, participating in the idol cultivation department’s variety program is more proof of training results and further member promotion. This year AKB48 (China) sent 4 trainees to “Creation Camp 2020”; Siba Media sent 7 artists to participate in “Creation Camp 2020” and 10 artists to participate in “Youth 2”. You 2’s Xu Jiaqi’s strength should not be underestimated; SING women’s group (member Lai Meiyun participated in brokerage company Qi Gu Culture of “Creation 101”), this year, selected 4 new trainees to participate in “Creation Camp 2020”.

Last year, Huayi Brothers, a subsidiary of Huayi Brothers, and Huayi Brothers Fanxing sent Zhou Chuanjun and Guo Xingye to participate in “Youth Have You” and “Creative Camp 2019”. Although none of them formed a group, they have further improved through the program. Exhibition At this year’s two women’s group exhibitions, Huayi Brothers sent a total of 6 artists under their banner to participate, but there is currently no shining eye.

On the other hand, banana entertainment, which is also based on “human marine tactics”, has sent four students who have been “destroyed” in “Youth Have You 2” and participated in “Crystal Age of Tomorrow’s Sons” in “Creation Camp 2020 “Ji Yangliu and Li Mengqi paid more attention.

The emphasis is on participation and keeping warm: these “big homes” each have their own abacus.

In addition to the tactics of the human sea, some companies have chosen to optimize the number of participants, for example, Huace Film and Television and Taiyang Chuanhe have started to win for “quality”, sending artists with themes and strength to participate in the show. This year, artist Yu Shuxin (portraying Cai Minmin in “The Next Stop is Happiness”) from the dramatic variety of Huace Film and Television flourished and became an absolute C theme in “Youth Has You 2”. Since the broadcast, it has been warm and stable. First Kong Xueer and Zhao Xiaotang of Taiyang Chuanhe were in the first step of 1-9 in the second round of the rankings announced last week by “Youth 2 of You”.

In choosing which platform to cooperate with, the brokerage firm also has its own considerations.

As a “big family” who knows the idol market well, Lehua Entertainment experienced a “brokerage contract battle” between Meng Meiqi and Wu Xuanyi, and their relationship with Goose Factory was affected. This year, the Lehua Entertainment trainees only appeared in “Juventud Tu 2”.

For two consecutive years, Awakening East, which only cooperated with iQiyi, sent 4 artists to participate in “Youth Have You” last year. Changxi debuted and became a member of UNINE.

Wow, who only works with Tencent at the moment, the results are quite impressive: 6 selected artists last year made 5 debuts, among which Zhou Zhennan debuted on C and became the captain of the R1SE group.

In comparison, the platform side often opens its own doors, after all, “visitors are all visitors.” This year, the Iqiyi Surely Entertainment brokerage company (subject trainee Zhu Xingjie participated in “Idol Trainee”), sent actress Jiang Zhenyu, who played iQiyi’s self-produced solo drama “Love Rivers and Lakes,” to participate in “Creation Camp 2020” On the show aired in week one, Jiang Zhenyu, a “five poisons girl,” became one of six students to start the group due to her dancing skills.

Despite attractive market dividends, not all “dividends” against them must be received in full. How to make the most appropriate decision is also an important consideration for brokerage firms.

As the target audience in the idol market expands more and more, along with the growing demand for men and women in the group market for men and women, the theme and cross-border momentum increases. With the encouragement of the variety of groups of men and women, more and more companies enter the market. As a two-pronged PK women’s team selection variety show in 2020, it naturally attracted a number of “new” faces.

For non-traditional idol brokerage companies, such as film and television companies, music companies, and public relations companies, the idol brokerage business is more like a new lead.

Among them, the Moe-like film and television series that produced “Meteor Garden” and other episodes (the boss behind the scenes is film and television producer Chai Zhiping), owned by Zhang Ziyi, Zhang Xinyu and other star shareholders, and the key drama of the “Emperor Phoenix” project Feibao Media, which has Hippo Films, which are inextricably linked, such as “Pancake Man”, “Dragon Quest”, “The City of Philharmonic”, “Luo Xiaohei War” and other promotional projects. “Cross-border players” in the form of business development.

The Xuanyao culture, whose main business is second-generation artist brokerage, Xie Anran, a subordinate artist, has a high degree of attention at “Creation Camp 2020” (don’t ask, ask if she has a lot of shots); Daddy sauce combined with Taiyang Chuanhe The MCN organization papitube established by the founder has a certain fan base and attention to player Zhang Xinwen (Bleeding Strawberry Porridge) delivered by “Creation Camp 2020”; “Youth 2” player praise Lin Xiaozhai is a creative communication Public Relations Company; Qin Niu Zhengwei signed a contract with Mars Digital Entertainment to focus on the live streaming business, in fact, more like an MCN agency.

There are also many well-known recently created brokerage firms. Xinpai Media, which built a certain reputation in the industry due to its participation in the production of “Chen Qingling” last year, announced the signing of apprentice Wang Yiqiao in April this year, and soon announced that Wang Yiqiao participated in “Creation Camp 2020 “; owns Huachenyu, Artists such as Tianyu Media from Zhang Xincheng entered the selection of various artists from network platforms for the first time, and sent their artists Miao Jingou to participate in “Creation Camp 2020”; TFBOYS brokerage company Shi Fengjun sent “Xiao You” to appear on Hu Xiao. Butterfly artist Zhang Yifan, the company founded by Huang Zitao’s father Long Tao Entertainment, also joined the idol song this year, handing over artist Xu Yiyang to “Creation Camp 2020”.

In addition, companies such as AIF Entertainment and White Department, which are primarily engaged in artist training and education, also sent students to “Creation Camp 2020”. In the past two years, companies like Jiaxing Xinyue, Tianhao Shengshi, and 1cm Lingyu have created newly arrived idol brands, the idol variety on the market has become one of the main directions of these brands.

At the same time, Eggwood Culture, Pirate Music, Jiana Shengshi, Baimu Entertainment, Lupu Impression, Dream Youth Music, TOV Entertainment, etc. They are all companies that have been established in recent years. Everyone is trying to further open up the company’s popularity and artist exposure through the show. .

It’s worth noting that, in addition to promoting artists through variety shows and expanding the market, many brokerage companies have also garnered the favor of more investors and completed different rounds of financing – the idol group’s “old name”. pusher wow wow wow In March 2018, you received strategic financing from Tencent Investment; Mai Rui Entertainment, who was popular due to the discovery of “Creation 101” player Zining Entertainment, obtained a tens-of-million funding round from listed company Wentu Holdings in June 2018; Kunyin Entertainment, which has grown rapidly due to “Idol Trainee”, completed tens of millions of Pre-A funding rounds led by Sequoia Capital China Fund and followed by Zhen Fund in April 2018.

The time came in March of this year. It has almost 50 artists, including Yang Ying, Chen He, Zhang Junning, etc. In recent years, Taiyang Chuanhe, who has continuously sent players to the team, completed round B of financing and received an exclusive strategic investment of 180 million yuan per byte beat. The inflow of new capital also plays an important role in promoting the company’s idol brokerage business.

Many types of companies have entered the market, which has affected the changes in the idol market. Can “old” players continue to empower and progress steadily? Can the “new” face strike fame and fortune once and for all? And look.

-END-

Rotating Editor-in-Chief: Tong Tong

Author: Yi Luofei

Edit: round bullet

(Some photos come from the Internet)Back to Sohu, see more

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