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On January 20, academic Zhong Nanshan stated that the new coronavirus will be passed from person to person, 99 days have passed since then. During this period, both the individual world and the entire world have changed profoundly, and large and small companies that have been subjected to multiple shocks are also difficult to resume production. And tomorrow (April 28), the first Shuangpin Online Shopping Festival organized by the corresponding government department of the Chinese government will officially start and continue until May 10.
In this context, the famous presenter Bai Yansong interviewed two businessmen Lei Jun and Dong Mingzhu in the CCTV “1 + 1 News” column.
Lei Jun said in an interview that during the epidemic, Xiaomi was also affected. There are three main aspects. One is production problems. The factory is severely affected from February to February. The second is demand. Many retail stores in February and March are affected. The door is closed. Third, after the internal epidemic situation is basically resolved, the international situation is under great pressure and many countries and regions are closing their cities.
However, Lei Jun proposed:Xiaomi is relatively less affected, and is also more optimistic personally, because mobile phones are in need and the recovery rate is relatively faster. Today, the national production of mobile phones and the consumption of mobile phones have returned to normal.
In fact, Lei Jun often talked about how companies winterized last year, and this new crown epidemic is more like a very cold winter. Lei Jun also presented three “secrets” on how companies can survive such crises:
The first point is to have courage and confidence.Don’t panic when you encounter difficulties, as long as you are confident, you can analyze the problem clearly and find a solution.
The second point is to strictly control costs and improve efficiency.Sometimes people only know how to strictly control costs, but Lei Jun believes that improving efficiency can really pass the test of winter.
The third point is to continue innovating.Only innovation can cross the entire business cycle.
Lei Jun revealed:Xiaomi is now 100% back to workIn the past, several teams have been dispatched to factories at various locations to cooperate with local government departments and partners to promote the complete resumption of production.
Despite such shocks, Lei Jun remains optimistic about this year’s prospects,Keep the original lens, just make a little adjustment, And mobilize all employees around the world to keep going, and divide the different countries of the world into five types, and formulate detailed response measures for each country.
Lei Jun admitted:Such difficulties and changes will be the new normal, so don’t complain about the mindset, you need to actively find a variety of solutions to solve them.In general, Lei Jun believes that China still has a great advantage in consumer products and should be able to solve this difficulty.
As a Wuhan graduate of Wuhan University, Lei Jun is also very concerned and fully supports Wuhan in this epidemic center.
As soon as Wuhan announced the closure of the city, Lei Jun summoned his colleagues on vacation and sent epidemic prevention materials to Wuhan from six cities. The first batch arrived on the front line of various hospitals in Wuhan on New Year’s Day.
It is worth mentioning that Xiaomi also has a special movement to provide 1,000 jobs in 2020, focusing on the children of medical staff.
Lei Jun said he thinksThroughout the entire epidemic in Wuhan, the front-line medical personnel were very, very brave, and they were very brave and true heroes, so even if they can do a little for them, they should, and giving back to society is also the Corporate social responsibility, so By recruiting 1,000 employees at Xiaomi headquarters in Wuhan, it is proposed that the children of medical staff who are given priority on the front line are now in progress.
