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Author: calm division
On the 26th, a talk show “You from a Mobile Phone” was launched, bringing together regulars like Zheng Shuang, Shen Ling, and Xiao Xiao. Although the purpose of the program is to discuss the current lifestyle around the theme of “mobile phones change lives”, but In the first phase, the public discovered that this is a new form of variety show “transporting goods”. In the field of live streaming and live streaming, and the “king of traffic” is also prevalent in the field of live streaming, variety show + live shipping is becoming a keyword in the screen. From many of the types of shows that will be broadcast, it can be seen that live shows are attracting more.The great production team and top stars, and whether they can effectively integrate the variety of fun and bring products, also determine the reputation of that variety and how far they can go.
In “You from the Mobile Phone”, there are two variety show talents, Shen Ling and Xiao Xiao, Queen Weiya with products, and professional observer Dr. Leng Leng. Some are responsible for directing interesting topics and others are responsible for professional reviews. Someone is responsible for bringing property. The first guest on the show was star Zheng Shuang. After everyone talked about Zheng Shuang’s mobile social keywords (in fact, topics related to online shopping) on the show, the show quickly “advertised” multi-title ads, and then the show started changing the In a vigorous painting style, he seriously launched the “Grass Plantation Officer” program and began “transporting goods” through the popular “transporting goods” speech on the Internet, recommending various products. Overall, while this product variety show has invited a “theme queen” like Zheng Shuang, the show’s theme setting is completely limited to the theme of online shopping and commodities, and interesting interviews and recommended products from the star are completely two aspects, very difficult to mix together. This interesting interview is actually very superficial, as some audiences said, “There are a lot of conversations on mobile phones, but I feel like each point is a superficial chat, I don’t know what the focus is and what the topic is.”
Wu Yifan, Yang Ying and Pan Weibo, who just finished, were the guests of “Trend Partners”, which is actually the “Trend Business Deal” starring the star. In this program, you can learn a lot of trending knowledge, get to know some of the trend culture, you can also learn how to wear with the stars and naturally receive many products from trending brands in the process of watching the show, and there are various e-commerce platforms to continue outside the program. To plant grass for the audience, the show focuses on the broader, trending cultural market. The unfinished business variety show “I Want to Open a Store” takes the context of IP + film and television marketing + new cross-border consumer integration, e-commerce operations and derivative realization. It also promotes many products. Guo Jingfei, Wu Xin and other stars as well. Joining the show for store orientation, etc., while watching the star’s interesting content, the public accepts the merchandising. News or future broadcasts also include “Our Chinese Products”, “I am the delivery officer”, “Plan Code K”, “Youjian Leisure Fish Shop” and other variety-related programs that will appear on screen.
Some people in the industry said that in circumstances where the industry is affected and the investment environment is difficult, in the future, this type of variety show that sells products directly into the show may become a big category of variety program. After all, it is just a title and sponsorship for advertisers. A program that affects potential consumers, while selling directly on the program, sees actual sales. The fun of variety shows is covered by marketing, which may be the destination for the variety show with products. Older variety shows can put pressure on content, content is trafficless, and it’s hard to attract big advertisers without attracting viewers. But what to do and how to do it is still the program. It is a variety show that is slowly emerging now. The content began to lean towards ads and products, the production of pure content was invaded, the form of the program, the rights of speech and the methods of speech of the variety programs changed silently, and new varieties of varieties appeared. It is still unknown if this variety show can make a popular explosion with fun and charging power. It requires the ingenious concept of the producer. I’m afraid most of the shows will be inserted into the variety show with loading content. Charging power is not as interesting as variety. (Shi Wenjing)
[[[[Editor in charge: Juanjuan ]
