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During the epidemic, as countries have banned large-scale live entertainment activities, traditional concerts must be switched from physical to online, which may become a new trend in the future.On the 26th, Korean entertainment company SM and Naver, Korea’s largest internet company, launched a paid online concert “Super M-Beyond Live” (pictured). Analysis of “Forbes” said promoting his group of men online can advance the artist’s influence abroad.
Including South Korea, 75,000 fans from 109 countries watched “Super M-Beyond Live” online. The presentation was made through AR and other interactive technologies. The duration was 120 minutes and ticket revenue exceeded $ 2 million. Unlike the previous free concert, this online concert requires a ticket to view. The public must purchase a $ 30 admission ticket in advance. This price is cheaper than the physical concert ticket and allows users to share with their friends to see. “Variety” said that in addition to fans not being able to experience the concert atmosphere, this “cloud concert” has many advantages, such as various online artists with fans from different countries and regions, AR special effects are also great.
In contrast, Super M’s performance in California in February this year was just $ 1 million. “The physical concerts of popular idol groups generally have around 10,000 audiences, which is 7.5 times the size of this time.” SM said he hopes to open a new business model to see paid online concerts. But “Forbes” said that while online concerts currently appear to have considerable potential, there are two hidden concerns if they want to become a new trend: First, the price of tickets is not cheap for viewers who are used to broadcasting live. free. The purchasing power of fans has also been affected by the epidemic shutdown; the second is the copyright issue of “illegal live streaming”. Although SM Entertainment appeals to everyone on the social media site to buy tickets online through regular channels, it is impossible to count how many people passed out of the 75,000 audience. Piracy, recording and other unofficial channels to see the concert.
The special event “One World: Unite at Home” on the 18th was a huge success, not only raising $ 128 million in donations, but also allowing entertainment companies and singers to see the potential of online concerts. On the 24th, American rock singer Malone also performed an online concert at home, grossing a total of $ 2.6 million. In addition, many artists tested the online concert mode: on 12, Hong Kong music legend Xu Guanjie streamed live for the first time, with 20 masterpieces to encourage the fight against the epidemic, and on 17, Liu Ruoying It also came with an online concert “Accompany You”. Calm the fans. In the future, there will be more Chinese musicians “gathering” online. A public assistance cloud concert “Singing a Song for White Angels” will be held on May 11, and Jay Chou and others will lead the singing.
