China Entertainment Network News On the morning of April 27, 2020, 2020 BeijingSearch TVTVSearch programTo showSearch fairfair(Spring) The Creation Forum opens, this forum is broadcast by CapitalSearch TVTVSearch programTo showOrganized by the Association of Production and Screenwriters. Due to the impact of the new coronary pneumonia epidemic, the forum was switched to online.
This year’s online creation forumSearch TVTV“New Trends in Drama and Drama Creation” is the subject of online exchange and interaction in the form of online salons to explore ChinaSearch TVTVThe trend of creating high-quality drama drama online, analyzes the main existing problems and solutions and explores the path of innovation and excellence.
Faced with new regulations and policies issued by relevant state departments, this forum provides an opportunity for everyone to speak freely, express their hearts and minds, resolve their confusion, and better understand relevant policies, clarify direction, and promote creation.
The forum was organized by Li Xingwen, the founder of film and television. The guests were producer Zhang Qian, screenwriter and producer Bai Yijing, director Lin Nan, screenwriter Zhang Lei, screenwriter, producer Li Xiao and the platform. Xie Ying, general manager of the Youku Drama Center and Dai Ying, vice president of iQiyi and general manager of the home drama development center.
The epidemic situation hit, the platform and the creators have been tested
During the epidemic, all offline entertainment was closed, video website traffic increased, and user demand for content also increased significantly. In this new situation, both Youku and iQiyi have been tested.
First, filming of the crew stopped. According to Xie Ying, during the Spring Festival, Youku was in the preparatory stage and there were almost ten teams in filming. They all pressed the pause button. “The pressure on the funds demands a lot from us.” The frequency and amount of platform updates have decreased, but this has also brought some room for stock reduction.
Iqiyi has also been severely affected: for the crew that closed, depending on the situation, it will be in the late stage of production to reduce losses. Furthermore, iQiyi also established a war epidemic area, hoping to use literature and artwork to help ease his mood. The platform transferred 144 episodes and donated projects such as “Icebreaker” and “Flying Youth” to Hubei Satellite TV.
For screenwriters, it’s normal for them to write scripts and create jobs at home. The footbath caused by the epidemic has little effect on them. The impact of the epidemic is reflected more in the creative mind.
Like Zhang Qian and Bai Yizhen, before the epidemic began, the projects in question were basically destroyed, and the projects in the preparatory period were delayed. This is a period of reflection to reflect on your own creation, and you can continue to work hard. A
During the epidemic, Zhang Lei was creating a medical-themed job and experiencing a life in the hospital. Due to his familiarity with doctors, his actions during the epidemic caused a great shock to Zhang Lei.
“There are many complex tastes in him, not only heroes and nobility can be summed up. This outbreak affects not only personal opinions about life, but also all of us in the profession of doctors. That is, The medical drama after the new crown is no longer the old medical drama. “
For Li Xiao, the epidemic was “a mandatory stop was pushed,” which made her look more internally: “Honestly, I think about what I really want to write at home and what is right for me.” .
Lin Nan is the director of the “Shen Jilan” unit of the ritual drama “Hons”. He is currently in the preparatory period, which makes him find his long-lost creative joy, and the epidemic also gives him more contact and reflection. He hopes that after this epidemic, he can improve his creative direction and ideas in the future.
Under the new regulations,Search TVTVWhere is the creative direction of the dramatic network game going?
In February of this year, the national broadcastSearch TVTVThe State Administration ofSearch TVTVNotice on the work related to the production and management of the creation of dramas and Internet dramas, covering the content of improved statement and advertising presentation, the content of the opposition “water injection”, the proportion of the compensation of the actors, etc.Search TVTVDrama industry. At the same time, he also emphasized that when an organization requests the presentation of a public announcement, the creation of the script should basically be completed. The introduction of these new regulations will inevitably have an impact on the industry in terms of creation.
The platform side welcomes the new regulations, as Xie Ying said: “If you can start the full script, you will actually avoid many risks in the future before turning on the movie,” but when it comes to the creator, there are still some doubts about the details.
In Bai Yijing’s opinion, these policies generally lead to the healthy development of the industry. In the past two years, the production speed of the entire industry has been relatively fast and there is a neglect of quality. Introducing these new policies will help guide creators back to the content itself.
As director, Lin Nan said, “I am willing to get the entire script and relight it.” As a front-line creator, Lin Nan has found himself with the situation of waiting for the subsequent script many times. Turning on the computer after finishing the book is not only a respect for creation, but also a responsibility for investors. A
In Zhang Lei’s sight, go backSearch TVTVThe correct way to create a drama, going back to reason and content, deserves both hands, but in the specific operation process, there are still some questions and problems that need to be solved.
The first is that as long as there is a summary of the story in the past, it is now necessary for the screenwriter to spend a year or several years to write a full script of almost a million words. Once the project is not passed, if this script is deleted this is too much of a sacrifice for the writer.
The second is the full text submission order and the platform. According to the current order, the script must also accept the corresponding opinions on the platform. Based on the requirements for the entire script to be submitted for review, will the platform revision be changed?
PastSearch TVTVThe work is actually a collective creation, not a writer in complete control. When collective creation becomes something that a screenwriter writes for review at home for several years, removing all the blessings of collective wisdom, it can cause some adverse effects on the script itself.
Zhang Lei’s confusion represents a considerable part of the writer’s voice. In fact, except for the special themes and main themes, during the presentation and publicity stage, it is necessary to provide the complete scripts to the relevant units in order to co-review the scripts (including the title). For scripts of other subjects, only the production agency is required when reporting the State Administration of Radio, Film and TelevisionSearch TVTVOn the drama’s e-government platform, fill in the “if you have promised that script creation has basically been completed” column.
Most regular theme repertoires do not have to be submitted for review. However, the management department may verify the entire script in accordance with regulations to verify the authenticity of the organization’s commitment to complete the script.
Short dramas, pay-to-order … new trends in online dramas
In the recent period, Youku and iQiyi have successively released two short episodes of “I am Yu Huan Shui” and “Sigh Bridge”. Creating short dramas has the potential to become an online drama.
In Dai Ying’s opinion, the public is indifferent to the number of episodes, they are only willing to pay for quality. The short drama series has a certain edge in the boutique.
“The volume of many stories, including the previous novels we learned, is not enough to support a large number of episodes, so its adaptation volume can only be short episodes, such as 6 episodes and 12 episodes. We can only do Dramatic series short, work hard to create high-quality content. “
Dai Ying expressed a positive and affirmative attitude towards future exploration of short plays, and believed that short plays are an innovative and leading way for the overall design of the current product. This leading form is particularly necessary as a testing platform.
In exploring online drama payout, “Rebirth” is the first part of Youku, and “Bridge of Sighs” is the second part. According to Xie Ying, “either a long drama or a short drama, as long as the quality is good, after having a certain number of fixed users, if the user likes this job, they are willing to pay for it. This business model is very good for the Exploration and supplement platform. What we want to try more is the payment of future short plays “.
The difficulties are temporary and the hope is not far away. The development of the national drama will not be interrupted by the epidemic. Conversely, new attempts, such as the short drama model and paid exploration, have brought new directions to creators. I hope that many creators can withstand the pressure during the epidemic. For ChinaSearch TVTVDedicated network drama drama plus masterpieces.
(Editor: ofay)
China Entertainment Network News On the morning of April 27, 2020, 2020 BeijingSearch TVTVSearch programTo showSearch fairfair(Spring) The Creation Forum opens, this forum is broadcast by CapitalSearch TVTVSearch programTo showOrganized by the Association of Production and Screenwriters. Due to the impact of the new coronary pneumonia epidemic, the forum was switched to online.
This year’s online creation forumSearch TVTV“New Trends in Drama and Drama Creation” is the subject of online exchange and interaction in the form of online salons to explore ChinaSearch TVTVThe trend of creating high-quality drama drama online, analyzes the main existing problems and solutions and explores the path of innovation and excellence.
Faced with new regulations and policies issued by relevant state departments, this forum provides an opportunity for everyone to speak freely, express their hearts and minds, resolve their confusion, and better understand relevant policies, clarify direction, and promote creation.
The forum was organized by Li Xingwen, the founder of film and television. The guests were producer Zhang Qian, screenwriter and producer Bai Yijing, director Lin Nan, screenwriter Zhang Lei, screenwriter, producer Li Xiao and the platform. Xie Ying, general manager of the Youku Drama Center and Dai Ying, vice president of iQiyi and general manager of the home drama development center.
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