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Author: Xu Yang
The popular drama “Qing Ping Le” with the historical background of the Renzong dynasty in the Northern Song dynasty is on fire, and there are also themes frequently sought in Song’s history books. But this time it is not just a simple “hot spot”, but a new phenomenon has emerged: as historical scholars have opened up a mode of online persecution of “scientific disclosure”, explaining the details of the episode, “choose” pointed out some errors and communicated with Internet users in real time Interaction
Wu Hou, book “Song Renzong: The era of mutual governance”. The shadow of Yu Yunguo’s book “Water Margin Search Song”. (Photo courtesy of the editorial) The popularity of the television series “Qing Ping Le” fueled the research theme for the song’s history. The image is a still image Drawing: Li Jie
Among them, Wu Hou, the “number one fanatic” of “Qing Ping Le”, is a scholar of the song’s history. He put the “Qing Ping Le” theme tag on Weibo and serialized “post-view sentiment” online. Her new book “Song Renzong: An Era of Government” was printed immediately after its release in early April, and the total number of copies in print reached 36,000 in less than a month. Additionally, magazine themes such as “We Love the Song Dynasty” and “One Millennium: Aesthetics of Calligraphy and Painting in the Song Dynasty” and other paid knowledge topics also attracted attention. Topics such as “Song Dynasty Scholars’ Mission” and “Chinese Textbook Recitation of the Heavenly Missions Debut Again” were frequently discussed. Screen. From an industry standpoint, relatively “cold” knowledge leverages online social platforms, and knowledge points are intelligently plot-related to make it easier to understand and remember. This is also a good way to popularize the historical humanities in the Internet age.
Do the people in the song make tea with a kettle? “Punch” choosing the flashy wrong mode
Wu Hou made no secret of his appreciation for the accessories, costumes, and production of “Qing Ping Le”, “Looking at the familiar historical figures one by one: Lu Yijian, Yan Shu, Han Qi, Fan Zhongyan … I have no feelings I am especially happy to see Song. Renzong became the protagonist and appeared in the television series. “But he is more striking as a historian to solve some of the deviations in the play, and almost every day on personal Weibo and the public account “We all love the Song Dynasty” and netizens Share, some readers laughed and said “follow the story experts to open the wrong shot selection mode, so it’s pretty fun to chase the drama” .. .
Just yesterday, Wu Hou spoke away from the official long-brimmed Song Dynasty hat worn by officers in the play, and “dispelled rumors” of claims on the popular web — “Some people said this hat was invented. by Song Taizu to avoid officials. Whispered and whispered in Chaotang. But this is a rumor that has spread widely. In fact, before Song Taizu was born, Zhanjiao was popular (yes, the official name of this official long-brimmed hat it’s called Zhanjiao). “
Wu Hou believes that for costume dramas, the most common mistake is appellation approval, for example, appellations that appeared only during the Ming and Qing dynasties were applied to the Tang and Song people. In this regard, Zhang Guanli Dai and Qingpingle also have some. For example, if there is an “exam” scenario for the imperial exam on the construction site, the exam location is displayed as “Guo Zi Jian”. Wu Hou noted that the Song dynasty did not actually say that it would be a trial, and that the trial was a concept in the Ming and Qing dynasties. The imperial exams of the Song dynasty at the same level as the exams are called provincial exams or ritual exams. The location of the provincial test is not the Guozijian, but the Gongyuan. Wu Gou’s “Scientific Disclosure”: The Song Dynasty Scientific Examination System consists of three examination systems: Solution Examination, Provincial Examination, and Palace Examination; The Ming and Qing imperial exams are six exam systems: county exam, government exam, university exam, township exam, meeting exam and room exam.
Wu Hou attaches great importance to interacting with netizens, and will also “pick the details” of netizens’ discussions of film and television dramas, for example, the third episode, “The book that Empress Liu gave to Miao Xinhe is neither a manuscript nor a carved copy. ” It is obviously printed in computer fonts. Some netizens told me that this is the Qigong font in the font, this detail makes people play. “Qing Ping Le” is well done, and the accessories here are too shallow. “In the fifth episode, Yan Shu and others drink tea and make teapots.” This is a kettle for making tea. It appeared only after the Yuan and Ming dynasties. Song people popularly use soup bottles to order tea. It is impossible to use this teapot. “Wu Hou not only commented on the accessories, He also highlighted the problems with the title of characters: slaves often called single women” girls “in the play, but” girls “were not the song people title for girls The song people saw young women, whether they knew it or not, used to call it “Maid” or “little girl”, Queen Cao’s personal maid mentioned the story of the beautiful and talented lady in the storybook, and called the beautiful “Miss”, who is also inappropriate.
Due to “deep responsibilities of love”, Wu Hou even regretted that “this kind of good intellectual property is wasted, it is a shame” – “The roles in this series are Yan Shu, Fan Zhongyan and Han. Qi, Fubi, Ouyang Xiu, Bao Zheng, Sima Guang, Wang Anshi, Su Shi, Su Ru … They are all characters with their own halo, and the name appears in the Chinese textbook, which is called “reciting the silent writing group”. This in itself is a theme, that is. Traffic is more attractive and more meaningful than the gossip of eunuchs and princesses. What historical theme can get so much cattle? “
“Read while reading the drama” or trend? Social platform traffic injects new life into historical popularity
“Song Renzong: The Era of Co-Governance” was printed at the same time that it also included the first three parts of Wu Hou from the “Song of Song Series” “Feng Ya Song: The Visible Great Song Civilization”, “Song: Modern Daybreak “and” Know Song: Turnover for “Song Dynasty Story for Daughters”, this “Four Book Giveaway” series has even been on the subject of Weibo’s boiling point, and the number of readings in three hours has exceeded 2 million. So far, it has exceeded 10 million. Of course, it’s not uncommon for popular movies and TV dramas to bring fire-related books, but can the new book marketing just get one portion of the explosive drama traffic bonus difficulties?
In this sense, Liu Chunrong, president of the Press Humanities Branch of the Guangxi Normal University, believes that instead of publishing the industry in “hot spots”, it is better to say that this wave of hot spots has inspired marketing of social science books on how to guide the subject cleverly. In an interview with a journalist, he said that “Qing Ping Le” promoted public attention to the history and culture of the Song dynasty. In fact, it was also an inevitable transformation of the interest of national readers to read. It has a deep psychological foundation for the audience, and the drama’s audience is also layered. —Part of it follows fans of the romantic style of the original online novel “The Lonely City,” and part of it is more interested in historical knowledge points of fashion design, dialogue, and celebrity. “It is necessary to amplify the psychological feelings of the last audience, which is precisely the market for historical books in the social sciences.”
There aren’t many costume dramas with the Song dynasty as the backdrop, like the first series of “Juvenile Bao Qingtian” as well as the popular drama “He Ling Huating” in recent years, “Do you know if you should be green, red and slim”. However, as traffic on social platforms has breathed new life into historical popularity, “reading books while reading dramas” has gradually become a trend. In fact, the fertile ground for claiming a work is vast, and many historians are now beginning to interpret it from different dimensions. Last weekend, Huang Xiaofeng, an art historian and associate professor at the Central Academy of Fine Arts, gave a live online lecture on the aesthetic basis and source of the painting for the song “Qing Ping Le”, thus opening the secret of aesthetics in the Song dynasty. In the “bombing” of the live broadcast room, there was a heated discussion from netizens: “Drunk, chasing drama and expelling note-taking in the classroom” “You learn a lot behind a robe and headdress” …
Song history expert and professor at Shanghai Normal University Yu Yunguo is also chasing dramas. He has written research papers in the Song Dynasty, such as “Nandu Junchen: Song Gaozong and his era”, “Southern Song Dynasty: Song Guangzong and Song Ningzong Era”, and the new book “Water Margin Search Song” recently. It was just released and traveled between Zhengshi, notes, scripts, and operas, restoring the vivid life of the Song dynasty, and also reproducing the clothing, food, housing, and transportation of the citizen class at the time. Trying “cloud conferences” and recording online the “Book Sea Roaming Is Not Alone” series of activities. The experience of the scholar Yu Yunguo, 72, is very novel: “For the first time, I know that there is still a bombing game!” Song, go to ‘Washer’ to listen to books and play dramas! “Lectures on the topic will air on short video platforms like Bilibili and he hopes to have more online interactions with readers.
Compared to the most “playful” historical dramas on the market, Yu Yunguo believes that “Qing Ping Le” generally fits the story in a broad context, and the reflected historical view is basically desirable. It is good to try. “And when the way to chase dramas is no longer limited to” being in danger “, there are more possibilities for popularizing the story. (Xu Yang)
[[[[Editor-in-Chief: Cui Yiming ]
