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E-commerce platform A new business opportunity for professionals in cultural entertainment.
Author: Lu Yao
The e-commerce live streaming platform is also an important place for star artists to settle down. On March 30, Taobao Live announced the launch of the “Revelation Star Program”, which has already included more than 100 celebrities, including Li Xiang and Wang Zulan. Taobao Live said that the “Revelation Star Program” can make the commercial value of celebrities more specific and intuitive. At this stage, the participation of live broadcasts of star e-commerce is still in the early stages, with a small number and low frequency. The stars’ understanding of the products and their understanding of the form of live broadcasts still take time to optimize. Taobao Live said the platform can provide products that specifically match the stars, and conduct joint live streams for the stars to connect with the MCN brand and institutions.
Wanlimu, a low-end e-commerce platform, has also officially announced five spokespersons recently, including actors known as Zhao Wei and Huang Xiaoming. According to live broadcast information released by Miles, the five-star spokespersons will be streamed live in early May. With the addition of the live stream format, the platform can maximize the effect of star spokespeople. The live broadcast charges for the five spokespersons are reported to range from 200,000 to 600,000 yuan. Artists earn revenue in the live streaming room, the platform realizes the fun of the fans through the popularity of the artists, increases the attention of the platform and the brand can also increase product sales through of stars. In this sense, the combination of the live broadcast of artists and electronic commerce has achieved a mutually beneficial situation for platforms, brands and artists.
In addition, since 2020, 27 artists or artist groups have been established at Station B, this number has exceeded the number of people stationed at Station B throughout 2019. A small number of artists have settled on platforms such as the Douyu, Huya and Penguin electronic sports to accumulate and maintain popularity through live game streaming.
How to find a suitable job opportunity for an artist in the online live streaming room also depends on the artist’s own characteristics. Some experts on artist brokerage jobs told the First Financial Reporter that when the entertainment industry has yet to fully recover, the brokerage company will approach some live streaming business based on the artist’s position, but artist and artist projects and maturity and Branding is highly relevant, and more artists currently unsuitable for the live streaming business are basically in a waiting state.
Qiqi opened the first live broadcast of professionals in the film and television industry, not only artists, but also screenwriters. On April 3, in a webcast called “The World’s First Live Stream Script Conference,” five screenwriters promoted their newly created original film and television scripts online to more than 4,500 live viewers. The five screenwriters spoke in turn with the change of screen of the organizer in their respective spaces. By presenting the content of the script, they also presented their expectations for the script investment. The majority of the livestream audience are members of film and television companies, who will question and comment on the writer’s expression or the content of the script during the live broadcast.
The sponsor of the live event,Chinese movieDu Hongjun, deputy secretary-general of the Literary Society, previously told the media that there are currently a large number of screenwriters who have screenplays on hand but have nowhere to broadcast. Live streaming recommendations are a great encouragement to screenwriters. Based on the interactive, low-cost features of online live streaming, Du Hongjun believes that live streaming can bring professionals new inspiration, and there will be a variety of live streaming content, such as writing schemes from Live streaming scripts, live streaming project meetings, and live script reviews.
Editor-in-chief: Qin Xuanling
