[ad_1]
Original title: 2020 Winter Expo opens “in the cloud” The ice and snow industry seeks a global benefit for all
On September 5, the opening ceremony and main forum of the International Winter Sports Expo (Beijing) 2020 (hereinafter “Winter Expo”) was held at the National Convention Center. It is understood that this is also the fifth edition of the Winter Exhibition. It was first presented in the form of a special exhibition of the Service Fair, and innovatively adopted the display form of “online + offline”, and “in the cloud” built an exhibition between spaces and regions. , Globally linked ice and snow industry exchange platform.
Zhang Jiandong, Deputy Mayor of Beijing and Executive Vice President of the Organizing Committee of the Beijing 2022 Winter Olympic and Paralympic Winter Games, noted in his speech that this Winter Expo will be held in the form of a special exhibition of the Services Fair, achieving two world-class brands. The effective integration of exhibition resources provides an important opportunity for the international development of China’s ice and snow industry. According to Zhang Jiandong, the Winter Expo is an important platform to focus on the development of ice and snow sports in China. It has been successfully held for four consecutive sessions, with a total of more than 1,700 participating brands and attracting more than 550,000 visitors from more than 20 countries and regions. It plays an important role in promoting the integration of the world’s ice and snow resources and has become an important platform for the coordinated, cooperative and win-win development of the global ice and snow industry.
Thomas Bach, President of the International Olympic Committee, delivered a video speech. He stressed that sport plays an important role in economic growth, generates employment and gives rise to business activities. In short, in terms of health, society and the economy, sport is helping to recover from the crisis.
Subsequently, Liu Fumin, Director of the Department of Sport Economics of the General Administration of Sport, Park Xuedong, Director of the Department of Marketing Development of the Organizing Committee of the Beijing 2022 Olympic and Paralympic Winter Games, the Norwegian Ambassador to China , the Finnish Ambassador to China and the Deputy Head of the Italian Embassy in China. Other guests held a panel discussion on “The path of development of the ice and snow industry”.
Pu Xuedong also presented the current situation of the development of the Winter Olympics market: “After more than four years, we have fully felt the strong support and great attention of various industries and companies to the winter industry. Only since the Winter Olympics market development perspective, our In the sponsorship plan, there are already 10 first-level official partners, second-level official sponsors also have 10, and third-level official exclusive suppliers already have 8. These companies, whether they were before the epidemic, Or the standardization of epidemic prevention and control, and they are all very active. In the process of industrial development, many companies focus on the preparation of the Olympic and Paralympic Winter Games and the development of ice and snow sports The enthusiasm of companies is not Due to the epidemic, everyone seeks new opportunities in emerging industries tes “.
It is understood that the theme of this Winter Exhibition is “Ice and Snow Power”, which integrates various activities such as exhibitions, thematic forums, industrial docking and support activities. During the five-day conference, international winter sports organizations, IOC organizations, world winter sports brands, ice and snow industries, national sports and investment institutions, education, tourism, investment and other fields of more than 20 countries and regions around the world. Nearly 200 guests, including government leaders, industry experts, and industry elites, conducted in-depth discussions and exchanges on hot industry topics, such as the development and transformation of the ice and snow industry in the era post-epidemic, preparations for the Winter Olympics, popularization of ice and snow culture, and trends in the international winter sports industry. Speculatively, they plot together for the future of the ice and snow industry.
Li Yingchuan, Deputy Director of the State General Sports Administration: Strongly promote the full recovery of ice and snow consumption in the Chinese market
At the Winter Expo, Li Yingchuan, deputy director of the State Sports General Administration, said that China Sports is fully resuming work and production, and new favorable policies and measures will continue to be introduced to vigorously promote the general recovery of consumption of sports. ice and snow in the Chinese market.
Li Yingchuan introduced that in recent years, with the implementation of the strategy of expanding China’s ice and snow sports from south to west and east to east, the area for ice and snow sports is expanding, the amount of places is increasing, the types of activities are more and more abundant and the coverage of people is expanding significantly. Li Yingchuan noted, “According to calculations, the full scale of China’s ice and snow industry is expected to reach 800 billion yuan by 2022, and it is expected to reach the goal of 1 trillion yuan in 2025. 2020 is a special year, and ice and snow sports and the ice and snow industry are also being hit unprecedentedly. The country’s winter sports have been postponed due to the impact of the country’s 774 ski resorts. 388 Ice skating rinks in the country’s 774 ski resorts were forced to suspend operations. Companies in the Chinese ice and snow industry have been through an unprecedented difficult period. Preventing and controlling the current epidemic in China has achieved important strategic results, Economic development is showing stable change for the better, and China Sports is fully resuming work and production. “
Li Yingchuan said that the sports sector will continue to implement the policies, measures and plans that have been introduced in the next stage, and will continue to introduce new favorable policies and measures to vigorously promote the overall recovery of ice and snow consumption in the Chinese market, and hopes to take it to new heights. “This year’s Winter Expo joins the Service Fair for the first time, with a broader platform and even greater influence. Companies from all countries can use this platform together to share industry development opportunities. of ice and snow from China “.
Thomas Bach, President of the International Olympic Committee: Winter Expo highlights the important contribution of sport to the recovery of the market
On September 5, Thomas Bach, President of the International Olympic Committee, said that the Winter Expo is the best platform to highlight the important contribution of sport to the recovery of the market. In addition, he noted that the celebration of the Winter Exhibition is at an important time. “Due to the worldwide epidemic of unprecedented new crowns, we all live in many uncertainties. We still understand the impact of this global crisis on all aspects of our lives. Therefore, this year’s Winter Exhibition is at an important time. The holding of the Winter Expo in the Olympic city of Beijing has sent a strong signal of confidence to the world. The world of sport is ready to recover from the crisis and rebuild a Contributing to a more inclusive and people-centered society. Sport is like a glue that unites all sectors of society and has great social significance “.
Thomas Bach emphasized that sport plays an important role in economic growth, creates jobs and gives rise to commercial activities. In short, in terms of health, society and the economy, sport is helping to recover from the crisis. Thomas Bach said: “By focusing on the power of ice and snow and bringing the winter sports industry together, the International Winter Sports Expo is undoubtedly the best platform to highlight the important contribution of sports to recovery. This exhibition is also China’s preparation to welcome the world’s leading winter sports athletes in 2022. This is an important step.The preparations for the Beijing Winter Olympics continue to impress the International Olympic Committee. We are all looking forward to being with all of you, our Chinese friends, to write on the great history of sports in China. This new chapter. ” Hu Xiaoyu, reporter for the Beijing Business Daily
