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Ernesto Bartel, who until now served as CFO of the company, will assume the general management in place of Cristián Fuenzalida.
Multistores Corona looks to the future and concentrates on its business after the judicial reorganization. The first step was taken by the board of directors by proposing a corporate restructuring plan that, among other measures, involves simplifying the company’s management plan.
The current CFO of Corona, Ernesto Bartel, will assume the general management in replacement of Cristián Fuenzalida, who in the last ten years has carried out the transformation of the company and the design of a business restructuring plan, with the acquiescence of shareholders and the board of directors.
The new general manager thanked the trust placed in him and delivered his first guidelines. “I assume this challenge by taking up what Cristián built in his 10 years of management, with the peace of mind that we have a team of collaborators prepared and committed, a board of directors focused on the growth of Corona and a responsible and grounded business plan, and at the same time ambitious, “said Bartel.
The shareholders and the board of directors recognized the outgoing CEO and appreciated his dedication to the firm for more than a decade. “I am happy for the work done, for the great team that will continue and the hundreds of collaborators throughout the country, who left everything to keep their jobs, after the effects of the October stage and Covid-19. Corona Now a new stage is beginning that requires other leaderships and I am sure that Ernesto Bartel is the right one to lead it, “said Cristián Fuenzalida.
In another area, Claudio Muñoz and Janet Awad will leave their roles as advisors to shareholders and will resume their positions on the board of directors. Both appointments seek to strengthen the corporate governance of the company, with an expert business vision and a focus on growth.
From now on Corona, with a more simplified structure, It will continue to deepen its business model based on four pillars: Clothing and Footwear, Financial Business, Cost Reduction and Omnichannel. This strategy will give continuity to this chain, which has deeply penetrated the preferences of customers, especially in the C3-D segment and with special attention to the regions of the country, considering an adaptation to a smaller store format. A size that already prior to the pandemic showed favorable results both with respect to consumers and economic performance.
Parallel, Corona will continue to strengthen its e-commerce channel, seeking complementary efficiencies at the level of improvement of its technology, management, processes and logistics, as well as in the implementation of click and collect throughout the chain, which has already introduced substantial improvements in the influx of the public at a remote and face-to-face level.
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