Hi! Welcome to the Insider Advertising Daily for August 10th. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to receive this newsletter every weekday in your Inbox. Send me feedback or tips at [email protected]
A quick reminder that nominations for our upcoming list of executive marketing tech executives are through Friday.
Today’s news: The WarnerMedia shakeup, how TikTok influencers make money, the cuts to AT & T’s marketing, and Amazon’s savings marketing spending.
Robert Greenblatt of WarnerMedia
Courtesy of WarnerMedia
Three top WarnerMedia executions have come out amid a major shakeup following the launch of HBO Max. Read the full memo from CEO Jason Kilar.
New WarnerMedia CEO Jason Kilar on Friday called for a shake-up of the media company’s leadership, Ashley Rodriguez reported.
Bob Greenblatt, President of WarnerMedia Entertainment and Direct-to-Consumer; Kevin Reilly, HBO Max’s content chief and president of TNT, TBS, and TruTV; and Keith Cocozza, executive vice president, corporate marketing and communications, forget about the company.
Ann Sarnoff will oversee WarnerMedia’s Expanded Studios and Networks group, and HBO’s program chairman Casey Bloys will take responsibility for content for HBO Max, TNT, TBS, and TruTV.
Read the full story here.
Addison Rae
Fanjoy
Influencers of TikTok discover how to make money in 2020, despite the bright features of app for monetization
Read the full story here.
AT&T CEO John Stankey
John Lamparski / Stringer
The third-largest advertiser in the U.S. has just dropped a chunk off its consumer team
Read the full story here.
Amazon CEO Jeff Bezos
MANDEL NGAN – AFP VIA GETTY IMAGES
Amazon’s record profits over the last four years would have been impossible without an accounting change and a huge cut in spending. That raises questions about future growth in earnings.
Read the full story here.
More stories we read:
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